GPeC SUMMIT November 12-13, 2018

The E-Commerce and Online Marketing Event of the Year will bring you international and Romanian influential speakers, keynote speeches and debate panels. Now is your best chance to have your e-commerce questions answered. Create meaningful networking connections and attend 18 hours of Premium content brought to you by renown guests. The show is on and YOU are the leading role!

Agenda GPeC SUMMIT November 12-13

GPeC Summit – Day 1, Conference & Expo, November 12, 2018 – Bucharest

Crystal Palace Ballrooms (Calea Rahovei 198A, district 5, Bucharest), Rooms London & Bucharest 

 


 08:00 – 09:00 Registration & Welcome CoffeeCoffee Break

Participants registration & Morning coffee: Networking with the main E-Commerce services providers at GPeC Expo and with the Romanian and Eastern European online industry elite (over 500 C-level representatives are expected on the first day)


09:00 – 09:15 Welcome to GPeC SUMMIT 13 Year Anniversary – Andrei Radu (CEO & Founder GPeC)

Andrei Radu CEO & Founder GPeC

Opening speech by Andrei Radu regarding the two days of GPeC SUMMIT and logistical details to make sure you enjoy the best GPeC experience! #GPeC13Years


09:15 – 09:50 Ultimate Facts, Figures & E-Commerce Trends in an Open Stage Dialogue with The Market Leader – Iulian Stanciu (CEO eMAG)

Iulian Stanciu eMAG GPeC SUMMIT 12 noiembrie 2018

Open dialogue with Iulian Stanciu (CEO eMAG):

  • Latest eCommerce digits and statistics for 2018
  • Market state at the end of the year & forecasts for 2019
  • Growth pace in Romania vs. Europe
  • Black Friday 2018 & holidays campanigns
  • Romanian eCommerce market issues
  • Consumer behavior specificities – Patterns vs. Changes
  • Verticals with growth potential in the near future
  • Successful business models, eMAG news and services
  • Trends you should consider in the near future…

… are just a few of the topics we’ll discuss with Iulian Stanciu, the CEO of the biggest Romanian online shop. We invite you to take part in the dialogue and ask questions LIVE, at GPeC, on November 12, 2018! #NotToBeMissed


10:00 – 10:45 Hooked: How to Build Habit-Forming Products – Nir Eyal (Bestselling Author)
Nir Eyal speaker la GPeC SUMMIT 12-13 noiembrie Bucuresti - Conferinta premium de E-Comerce si Marketing Online

Speaker Brought To You By

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In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products.

How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users?

Nir Eyal, the bestselling author of Hooked: How to Build Habit-Forming Products has constructed a framework for designing better products and will share his years of research in this presentation.

This keynote gives Product Managers, Designers and Marketers a new way for thinking of the necessary components of changing User Behavior by studying how the world’s most engaging products keep users coming back again and again.

#CraftedToInspire #StayHooked #NirEyal


10:50 – 11:20 Coffee Break & Networking @ GPeC E-Commerce ExpoCoffee Break

11:25 – 11:45 Five strategic decisions that you must take today to (maybe) survive for the next ten years – Rafael Campos (Vice President VTEX)
Rafael Campos Vtex GPeC SUMMIT 12 noiembrie Bucuresti Romania

In less than 10 years companies like Nokia and Toys“R”Us went from big companies to nothing. Why do solid companies bankrupt? What do you need to change in our company to, maybe, survive for the next 10 years?


11:45 – 12:30 “12 Practical Tips & Tricks for Google Ads in E-Commerce 2019″ – Brad Geddes (Co-Founder AdAlysis)

Brad Geddes Speaker GPeC E-Commerce SUMMIT Bucharest

Speaker Brought To You By

VTEX ecommerce cloud platform

  • Learn how to check if the new match type changes are working for you
  • See the stats on how the new ad formats are preforming
  • A look into CPA vs ROAS bidding in eCommerce
  • Use your Quality Scores to alert you to expired promotions and other issues
  • See the stats behind ad rotation and how it affects testing and the max ads you should use
  • Examine a case study on how specific your sitelinks should be for eCommerce
  • Watch how one company increased sales through demographic targeting

12:35 – 12:50 mobilPay Wallet – Payments and beyond – Antonio Éram (CEO NETOPIA Payments)

Antonio Eram speaker GPeC SUMMIT


12:55 – 13:55 Lunch Break & Networking
Lunch break

14:00 – 14:20 Data Turns Into Insights – Elisabeta Moraru – Country Manager Google Romania

Elisabeta Moraru Country Manager Google Romania


14:20 – 15:00 E-Commerce growth through Customer Journey Optimization – Valentin Radu (Founder Omniconvert)
Valentin Radu Omniconvert GPeC

Every now and then, we’re hypnotized about acquiring customers, testing new tools or making new campaigns, forgetting that eCommerce growth is a relation between us and hundreds and thousands of customers.

That’s why we need to optimize the whole customer journey, in order to get from the initial Hello to the Happily Ever After phase with as many customers as possible.


15:00 – 15:30 Practical UX & Conversion Optimization Tips for Online Shops – Andrei Radu (Founder & CEO GPeC)
Andrei Radu e-commerce gpec

15:35 – 16:05 Stop Playing Hide & Seek With Your Customers! – Horia Neagu (Founder Napoleon Digital)
     Horia Neagu speaker la GPeC SUMMIT 12-13 noiembrie Bucuresti - Conferinta premium de E-Comerce si Marketing Online

This keynote is for you, if you want:

  • A practical approach to fixing the most common SEO mistakes for your online business
  • Easy to follow solutions to problems that are ruining your Google rankings
  • Actionable SEO insights with a high impact on your bottom line
  • Hands-on tips to end the hide & seek game and boost your site’s traffic and conversions.

16:10 – 16:40 Coffee Break & Networking @ GPeC E-Commerce ExpoCoffee Break

16:50 – 17:50 Top 20+ Recommendations for E-Commerce 2019 (Usability, SEO, Mobile, E-Mail Marketing, Conversion Rate Optimization, Growth)
Alexandru Lapusan Zitec Andrei Georgescu White Image GPeC SUMMIT Bianca-Dancila-Grip-Ads Cristian Ignat 2Parale Eugen Potlog UX  Lucia Ciuca Quantum Data Science Mihai Vinatoru DWF Roxana Olaru Creadiv

Practical session, full of constructive presentations and over 20 fundamental recommendations for online shops, taking into account the 2019 trends. We’ll discuss the most important Usability, SEO, Mobile and E-mail Marketing aspects as well as tricks for Conversion rate growth and online sales boost.

Guests: Alexandru Lăpușan (CEO & Founding Partner Zitec), Andrei Georgescu (Managing Director White Image), Bianca Grip (Managing Director GripAds), Cristian Ignat (Chief Canopyst @Canopy), Dan Vîrtopeanu (Founder Breeze Mobile), Eugen Potlog (Founder & Chief Optimizer @ UX Studio), Lucia Ciucă, Mihai Vînătoru (Head of SEO & Managing Partner DWF), Roxana Olaru (Co-Founder CREADIV).


GPeC SUMMIT – Day 2, Conference, Expo & eCommerce Awards Gala – November 13, 2018, Bucharest

Crystal Palace Ballrooms (Calea Rahovei 198A, district 5, Bucharest), Rooms London & Bucharest

 


08:00 – 09:00 Registration & Welcome CoffeeCoffee Break

Participants registration & Morning coffee: Networking with the main E-Commerce services providers at GPeC Expo and with the Romanian and Eastern European online industry elite (over 500 C-level representatives)


09:10 – 09:55 Content Distribution: How To Give Your Content More Life – Ross Simmonds (CEO Foundation Marketing)

Ross Simmonds Speaker GPeC SUMMIT E-Commerce CEE

Ross will be discussing Search Trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it’s no longer enough to have ‘great’ content and the role that distribution plays in the mix.


10:00 – 10:40 STAGE ON FIRE: E-COMMERCE ON WHEELS

felix patrascanu FAN Courier GPeC SUMMIT   Bogdan Colceriu Frisbo GPeC   Florin Toma DHL GPeC SUMMIT   Lucian Aldescu DPD Romania GPeC SUMMIT

It’s time you asked your most ardent questions to the most important e-fulfillment and courier companies in Romania in a debate panel that openly addresses the online shops’ issues and tries to find the optimal solutions on shops and couriers collaboration, for the sake of all the parties involved, especially the customer satisfaction.

Debate guests: Felix Pătrășcanu (Founding Member & Managing Partner FAN Courier), Bogdan Colceriu (CEO Frisbo); Florin Toma (E-Commerce Manager DHL Express Romania), Lucian Aldescu (CEO DPD România)


10:45 – 11:00 Romanian E-Commerce Statistics & Trends – Dorin Boerescu (CEO 2Performant)

Dorin Boerescu 2Performant speaker GPeC SUMMIT E-Commerce

Based on the analysis of over 1 million transactions mediated during the past 18 months by 2Performant.com, the presentation will bring useful information, actionable-ready for any marketer working in the e-commerce industry, regardless of experience, budget size or category.

Bonus: How do Romanians’ shopping habits change during Black Friday?


11:05 – 11:30 Coffee Break & Networking @ GPeC E-Commerce ExpoCoffee Break

11:35 – 12:20 Real-Time Marketing Drives Real-Time E-Commerce – David Meerman Scott (Bestselling Author & Keynote Speaker)

David Meerman Scott Keynote Speaker GPeC SUMMIT E-Commerce Romania

Speaker Brought To You By

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Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition.
David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months). 
Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more.
Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand.
Scott shows how to succeed NOW. . . in Real-Time.

12:25 – 13:00 Your E-Commerce Marketing Strategy: The 7-Ingredient Recipe – Raluca Radu (Founder MTH Digital & Country Manager ANSWEAR.ro)

Raluca Radu Founder MTH Digital & Co-Organizer GPeC

When everyone talks about Performance Marketing, E-Commerce Mathematics and positive Return On Investment, things seem simpler than they actually are.

News from a geek girl with Math background: in order to sell online more, you do need to create your brand, engage your customers, differentiate yourself and have a clear Marketing Strategy.

Raluca will show you the step-by-step approach to create your Made-to-Measure E-Commerce Marketing Strategy Blueprint that will actually bring you results.


13:05 – 14:05 Lunch Break & Networking Lunch break

14:10 – 14:45 Sergiu Neguț – Co-Founder Fintech OS & Associate Dean Maastricht School of Management Romania

Sergiu Neguț speaker la GPeC SUMMIT 12-13 noiembrie Bucuresti - Conferinta premium de E-Comerce si Marketing Online


14:50 – 15:25 Conversion rate is broken and how do we fix it? – Russell McAthy (CEO CUBED)

Russell McAthy CUBED GPeC SUMMIT E-Commerce Conference Bucharest

The always loved metric is not how we should be analysing performance anymore as users visit multiple times over multiple devices.


15:30 – 16:00 The Secret Sauce of Smart Business Decisions – Your Own Google Analytics Data – Liviu Taloi (Co-Founder ECOMpedia)

Liviu Taloi ECOMpedia GPeC SUMMIT


16:05 – 16:35 Coffee Break & Networking @ GPeC E-Commerce ExpoCoffee Break

16:40 – 17:10 Money is made when you buy, not when you sell – Dragoș Mănac (General Manager Liberty Revival Holding)

Dragoș Mănac speaker la GPeC SUMMIT 12-13 noiembrie Bucuresti - Conferinta premium de E-Comerce si Marketing Online

International Sourcing – how to best identify and buy products from outside Romania and then sell them in the country:

  • how do you identify the right product and suppliers
  • how do you negotiate business conditions
  • how not to lose a small fortune in another corner of the world

17:15 – 18:30 Dinner & Networking Lunch break

18:30 – 20:15 The Romanian eCommerce Awards Ceremony – 13th annual edition of the eCommerce Awards Gala (Host: Andi Moisescu)

Andi Moisescu Host Gala Premiilor eCommerce 2017

The evening of November 13 brings the 13th annual edition of the eCommerce Awards Gala – the ceremony that awards the best Romanian online shops. You will meet the 2018 e-commerce winners, network with the industry elite and drink a glass of champagne in a festive setting together with Andi Moisescu, the host of the Awards Ceremony, while the AMADEUS band will set the rhythm of the evening with a live opening recital. #AmazingEvening #GPeCAwards

 

Competitia-GPeC-2015


GPeC SUMMIT – Day 2, Google Ads Masterclass – November 13, 2018, Bucharest

Crystal Palace Ballrooms (Calea Rahovei 198A, district 5, Bucharest)

 


08:30 – 09:30 Registration & Welcome CoffeeCoffee Break

Participants registration & Morning coffee


Google Ads Masterclass – Brad Geddes (Co-Founder @ AdAlysis)

Brad Geddes Speaker GPeC E-Commerce SUMMIT Bucharest

09:30 – 11:00 The Buyer Journey
  • The psychology of search
  • Working with buying funnels
  • Type of keywords
  • Working with negative keywords
  • Managing your search query workflow

11:00 – 11:30 Coffee Break & NetworkingCoffee Break

11:30 – 13:00 Perfecting Your Ads & Mastering Your Ad Testing
  • What makes a great ad
  • DSA & Responsive ads
  • Advanced ad features
  • The types of ad testing
  • Single ad group testing
  • Multi ad group testing
  • Testing metrics & methodologies

13:00 – 14:00 Lunch Break & Networking Lunch break

14:00 – 15:30 Using Impression Share & Quality Score to Make Smart Decisions
  • Quality Score overview
  • Quality Score factors
  • Diagnosing & Improving Quality Scores

15:30 – 16:00 Coffee Break & NetworkingCoffee Break

16:00 – 17:30 Audience Targeting & Attribution
  • Audience Overview
  • RLSA
  • Remarketing
  • In-Market, other audiences
  • Advanced audience uses
  • Attribution

17:30 – 18:30 Dinner & Networking Lunch break

18:30 – 20:15 The Romanian eCommerce Awards Ceremony – 13th annual edition of the eCommerce Awards Gala (Host: Andi Moisescu)

Andi Moisescu Host Gala Premiilor eCommerce 2017

The evening of November 13 brings the 13th annual edition of the eCommerce Awards Gala – the ceremony that awards the best Romanian online shops. You will meet the 2018 e-commerce winners, network with the industry elite and drink a glass of champagne in a festive setting together with Andi Moisescu, the host of the Awards Ceremony, while the AMADEUS band will set the rhythm of the evening with a live opening recital. #AmazingEvening #GPeCAwards

 

Competitia-GPeC-2015


See you at GPeC!

 You are in for two days full of actionable content from some of the best Romanian and international experts! #eCommerce #OnlineMarketing #CraftedToInspire