We are waiting for you to get registered at the Big Hall (Ion Caramitru) of National Theatre of Buchareststarting08:00 AMin order to avoid morning rush hour and making huge queues at the Registration desk.
Until the Conference starts, you’ll have plenty of time to enjoy the coffee, take a walk and do some networking in the Expo Area, where you’ll meet plenty of E-Commerce & Marketing Online services providers that can help you with your business.
Q&A with Stejara Pircan (Senior VP eMAG) on the Romanian e-commerce industry in 2022:
- Evolution of the Romanian online commerce in 2022 and forecasts for the end of the year
- Challenges and opportunities for online stores in the current economic context
- Black Friday and Holiday Season 2022 Predictions + 2023 Trends
- What do consumers wish and expect from online stores?
- Services that help consumers take a buying decision faster
- Top selling product categories vs. descending categories
Stejara Pircan
Senior VP eMAG
You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a disabled Submit button that never communicates what’s actually wrong, or tooltips that — once opened — always cover the input field just when you need to correct a mistake. They are everywhere and they are annoying, often tossing us from one dead-end to another, in something that seems like a well-orchestrated and poorly designed mousetrap.
In this talk, we’ll take a closer look at some frustrating design patterns in E-Commerce and explore better alternatives, along with plenty of examples and checklists to keep in mind when building or designing one.
We’ll look into mega-drop-down-hover-menus, disabled Continue buttons, newsletter boxes showing on first load, draconian password requirements, unusable sliders, poor inline validation, invisible tooltips, broken filters and, of course, parallax and scrolljacking — along with identifying buses and fire hydrants.
The insights are coming from usability tests and user research conducted by yours truly or our colleagues in the community. You’ll walk away with a packed toolbox of techniques that you’ll be able to apply to your projects right away.
English Session | Simultaneous Translation in Romanian Available
Vitaly Friedman
UX Consultant & Co-Founder Smashing Magazine
Enjoy a cup of coffee and delicious snacks while you network with E-Commerce & Digital Marketing industry elite.
Take a tour of GPeC Expo and get in touch with the main e-commerce service providers – this is where multiple collaboration opportunities and long-term partnerships are born.
Why do some brands attract and retain new customers, where others fail?
When it comes to designing persuasive websites, apps or tools, it’s those that can turn initial engagement into habitual use that become the most successful.
Whether you represent a small business or a multinational organization, success depends on your ability to leverage specific consumer dynamics online.
In this talk, we’ll explore some of the most powerful psychological principles you’ll need to create habit-forming, engaging and rewarding interactions for your clients. From how to use endowed progress, sunk-cost fallacy and appointment dynamics, to processing fluency and dopamine loops, you’ll come away with a robust understanding of the principles, examples and tactics you can apply to keep your customers happy and coming back for more.
English Session | Simultaneous Translation in Romanian Available
Nathalie Nahai
Bestselling Author & Psychology Expert
Have you ever prepared a campaign months before launch, only to see it fail in the first weeks? Have you ever had a great discount for a star product, yet your sales failed to increase?
The good news is that you’re not the only one. The better news is that, with a few simple tweaks, your promotional campaigns can go from good to great.
The presentation is based on real life examples of successful campaigns as well as on the lessons learned from several trials.
Cristi Movilă
General Manager VTEX Eastern Europe
Everybody loves data. And rightfully so. The right data helps you take better decisions.
But the wrong data? Well, that’s a totally different story… Poorly designed or executed user research produces wrong data. And consequently leads to bad decisions.
In this session Els highlights the most important pitfalls to be aware of when doing user research.
English Session | Simultaneous Translation in Romanian Available
Els Aerts
User testing & Usability Evangelist | AGConsult
Have lunch with the Speakers and the most important players in E-Commerce & Digital Marketing; then you can enjoy the networking and socialising opportunities during lunch break. Lunch is available only for ALL INCLUSIVE ticket holders.
CPCs and CACs are spiking across the board, while advertising giants like Google, Facebook & Microsoft are implementing more targeting options and automation while simultaneously removing many of the controls marketers have historically used to prevent wasted spend. This reality is a perfect storm that results in most marketers spending more and getting a LOT less.
Given this reality (and the relentless march toward more automation), having a deep understanding of account structures – and how to leverage them to achieve your goals – has never been more important.
In this session, we’ll dive deep into the essential account and targeting structures + how they can be used to prevent automation from running wild.
- Understand the common SEM account structures (alpha/beta, SKAG/STAG, Cascade etc.) – as well as the benefits and limitations of each
- Learn how to overlay new targeting data + options onto existing account structures to create robust, intent-driven campaigns
- Understand how different account & targeting structures impact various automated strategies and learn how to use scripts and rules to enable your campaigns to evolve while not running wild.
English Session | Simultaneous Translation in Romanian Available
Sam Tomlinson
Digital Expert, Startup Advisor & Investor
Dialog deschis întrebărilor tale despre ultimele tendințe în e-commerce și transformarea digitală a marilor retaileri, internaționalizare, automatizare, marketing online și asigurarea convenienței clientului final:
- Cum să crești în e-commerce chiar și într-un context economic dificil?
- Evoluția costului vs. eficiența campaniilor de marketing online
- Metodele alternative de plată și de livrare cerute tot mai des de consumatorii online
- Cum se va transforma industria de e-commerce și retail în următorii ani?
- Care sunt tendințele pe care nu le putem ignora?
- Ce va căuta consumatorul viitorului atunci când va lua decizia de cumpărare?
Invitați la dialog și deschiși întrebărilor din audiență: Cătălin Emilian (Country Manager RTB House), Ciprian Cazacu (Co-Founder & CEO easySales), Florin Toma (E-Commerce Manager DHL Express România), Ionuț Sabadac (VP Merchant Solutions TBI Bank), Vlad Stoica (Commerce Cloud Client Director Salesforce CEE).
Host: Raluca Radu (Founder MTH Digital)
Cătălin Emilian
Country Manager RTB House
Ciprian Cazacu
Co-fondator & CEO easySales
Florin Toma
E-Commerce Manager DHL
Ionut Sabadac
VP Merchant Solutions TBI Bank
Vlad Stoica
Commerce Cloud Client Director for Salesforce CEE
Raluca Radu – HOST
Founder MTH Digital
Energize yourself with a cup of coffee and take advantage of the networking opportunities within GPeC Expo to get in touch with the main e-commerce services providers – multiple collaboration opportunities and long-term partnerships are born here.
In this session, Luke talks about how he finds real opportunities to boost conversion and sales in the world of eCommerce for his clients.
Many believe that CRO is predominantly A/B testing. Although that’s a staple in CRO, there are so many more areas to find real conversion wins, improve UX and deliver sales growth:
- How to customize everyday tools like Google Analytics and HotJar to narrow down on friction areas and CRO opportunities
- Category pages vs landing pages, what’s best experience to drive more sales?
- Speaking of category pages, how do you optimize them to improve conversion?
English Session | Simultaneous Translation in Romanian Available
Luke Carthy
E-Commerce Expert in Growth, SEO & Conversion
What you’ll learn:
- How to get started with GTM
- What you can achieve with GTM
- 5 GTM implementations you can action right away
English Session | Simultaneous Translation in Romanian Available
Jon Quinton
Performance Marketing & Paid Media Specialist
- The obsessions of the successful
- The process used to create and roll-out high-performing business plans
- The common behaviors that underpin the success
- What you can do to ‘up your game’
English Session | Simultaneous Translation in Romanian Available
Robert Craven
Business Growth Consultant, Author & Speaker
GPeC Conference day is adjourned but we are waiting for you at dinner and networking before celebrating the winners of the year at eCommerce Awards Gala, during the 17th annual edition Festivity.
We will be closing GPeC SUMMIT with the celebration of the 17th annual edition of eCommerce Awards Gala, during which we will award the trophies for the online stores enrolled in GPeC Proficiency 2022 Programme, as well as the awards for the best companies in the field for 2022.
Everything in a festive atmosphere alongside Pavel Bartoș, the host of the Gala.
Starting with 21:00 we are inviting you on the rooftop, at Aria TNB – member of The Embassy – for GPeC Networking Party together with the Romanian Digital industry’s elite. The event is exclusive, invitation based only and for the ALL INCLUSIVE ticket holders.
Let there be networking, business opportunities and the joy of meeting again in person! 🙂
Important information
- The courses take place simultaneously, on 6 different timelines, and you can choose a maximum of 6 live courses to attend to, but you will receive the video recordings of all of the 17 sessions so you will not miss any of the content provided.
- The level of all the courses is Beginner/Intermediate.
- All the courses will be held exclusively online, in Romanian, and the schedule hours are for Bucharest, Romania (EET – Eastern European Time | UTC + 2h).
- For an optimal experience, make sure you have good internet connection (we recommend using cable internet, no wireless / no mobile data) and your webcam & microphone are on so that you can interact with the trainers.
Building the content plan and setting the necessary budget for advertising on social media – Alexandru Negrea, Founder Social Smarts
We are going to talk about how to build, from scratch, a content plan for a company that sells products or services, as well as how to establish the budget needed to advertise on Social Media, both the content from the previous step (through funnels and not only), but also directly from the products and services in the portfolio.
Growth Hacking for E-Commerce – Toma Grozăvescu, Founder SMARTERS
Find out the marketing secret of the most successful startups in recent years and learn how to apply it for an accelerated and sustainable growth of your online store.
In this course you will learn:
- How is marketing defined by the people behind the accelerated growth of companies such as Uber, LinkedIn, Facebook or Airbnb;
- Accelerated growth levers that you don’t use (and how to start doing it);
- The intangible indicator that most influences sales and conversion rate;
- Applicable growth strategies and tactics, tested on the Romanian market;
People care less about your brand than you think – Bianca Lohan, Senior PPC Canopyst
Together we will learn:
- How to determine who your target audience is
- What are the right goals for a successful digital strategy
- What types of campaigns can we use to achieve our goal?
- What metrics should we follow, depending on the goal set
- How to build a rational and emotional strategy in Google Ads
- How we adapt to the current context through digital strategy
- What is the impact of video content in an omni-channel strategy
- How important it is to overcome the Google Ads barrier and how we can create an integrated marketing strategy
- The secrets of a successful campaign for one of the biggest beauty brands in Romania
Branding, How To – Roxana Hurducaș, Marcomm Auditor & Consultant
In the BRANDING FROM A TO Z workshop I presented every aspect you should keep in mind when building a brand. But from theory to practice is a long and difficult path. For this reason, I invite you to go through it together.
I will show you, in a case study, how I’ve built a brand from scratch, what was the reasoning behind the strategy and how I chose the objectives. At the end, we have a Q&A session, in which I will answer your questions either on the brand in the case study or on your brand.
Intensive Facebook Ads Course (part I) – Raluca Radu, Founder MTH Digital & Ștefan Hobjilă, Head of Graphic Design MTH Digital
- What is the Facebook ecosystem – Facebook Ads Manager, Facebook Business Manager, Facebook Pixel, Facebook Events, Catalog, Publishing Tools, Insights etc.
- Which are the correct settings for Pixel and events so you can track your campaigns and get the best results;
- How to set up Facebook Ads campaigns to get results – targeting, placements, custom audiences, lookalike audiences, creatives, budget;
- Tips for successful copy in Facebook Ads, practical examples and case studies of campaigns that have achieved their goals;
- Tips for Successful Visuals in Facebook Ads.
10 Super Sexy Dashboards in Google Data Studio for Online Shops – Liviu Taloi, Data Insights Manager DWF
In this session you will analyze together with Liviu the most important data from Google Analytics and you will learn how to make fast and wise business decisions.
- You will find out the secret recipe behind these dashboards and you will be able to implement them yourself.
- You will make business decisions based on the case studies presented.
- You will learn how to accurately measure the effectiveness of your Online Marketing campaigns.
- You will be able to check the “health” of your own figures in Google Analytics.
RWR – Returns, Warranties & Reviews: the hottest judicial issues for online shops – Bogdan Manolea, Co-Founder TRUSTED.ro
We clarify together aspects about:
- Consumers’ right of return – frequently asked questions and situations in E-Commerce
- All products have a warranty… BUT what it is and how are legal warranty, commercial warranty or hidden defects interpreted?
- The new legislative changes suggested by ANPC – who can receive a fine of 2% of turnover / main changes.
How to efficiently promote your business on Instagram – Robert Dumitru, Head of Digital MTH Digital
- Key statistics and figures for Instagram in Romania and in the world;
- The main features of Instagram for Business and how you can use them to publish content on the Instagram page of your online shop: switching to Business account, linking Instagram account to Facebook page, feed, Reels, IGTV, stories, bio, highlights, key metrics, using Creator Studio and amplification tools;
- How to create content for Instagram that attracts the buyer persona of your online shop and influences the buying decision;
- How to set up Instagram Ads campaigns that bring results – targeting, placements, formats, creatives, budget, metrics;
- Tips for successful Instagram campaigns – metrics, visuals, copywriting;
- Instagram Shopping and Instagram Shoppable Stories.
eMAG Seller Academy: eCommerce Growth Case Studies – Oana Antohe, Seller Growth Marketplace Director
Workshop dedicated to business owners that have their own online store
or a business on eMAG Marketplace, which is built on the model of case
studies, according to the methodology of some famous international
business schools.
Participants will discover in an interactive and dynamic session,
concrete examples of good practices and how customer experience
(delivery and return), range, content or prices influence the conversion
and sale in quality conditions. They will understand the reasons why the
decisions made by the sellers were necessary; They will try to find
their own solutions to the situations described and will be able to
compare their decisions in their business verticals with the real
decisions of the sellers presented in the case studies.
Performance excellence with Google Ads – Anabela Luca, CEO adLemonade
- Optimal account structure based on objectives (ecommerce, lead generation, branding)
- High-performance bidding strategies
- Advanced Search, Display, Discovery and YouTube Ads optimizations
- Concrete examples of increasing ROAS and ROI on real customers
SEO for product pages: Choosing the products with the best SEO opportunity score and what can you do for better ranking in Google – Mihai Vînătoru, Managing Partner DWF
- How to choose the “star” products, which is the best for SEO;
- What can you do, practically, to optimize these pages;
- How to measure results and ROI
Intensive Facebook Ads Course (part II) – Raluca Radu, Founder MTH Digital & Ștefan Hobjilă, Head of Graphic Design MTH Digital
- What is the Facebook ecosystem – Facebook Ads Manager, Facebook Business Manager, Facebook Pixel, Facebook Events, Catalog, Publishing Tools, Insights etc.
- Which are the correct settings for Pixel and events so you can track your campaigns and get the best results;
- How to set up Facebook Ads campaigns to get results – targeting, placements, custom audiences, lookalike audiences, creatives, budget;
- Tips for successful copy in Facebook Ads, practical examples and case studies of campaigns that have achieved their goals;
- Tips for Successful Visuals in Facebook Ads.
EcommPlus: SuperKit for entrepreneurs – how to win online sales & traffic – Cosmin Dărăban, CEO & Co-Founder Gomag
- Ready to apply sales formulas for your online shop
- How to be 100% sure that your business sells (without depending on Facebook Ads)
- Golden rules from traditional selling that bring you profit online
- From content to traffic and sales: how to prepare leads for HOT sales
Product Marketing Focused on ROI – Daniel Ene, SEO Growth Hacker MOLOSO
- Marketing by categories vs. marketing by product
- How to do a product analysis
- How to identify high-performance products
- How to categorize product types according to their performance
- How to prioritize product marketing
- How to identify non-performing products
- Content pruning
- How to move the SEO authority from the site to high-performance products
- How to attract organic traffic on high-performance products
- How to scale product marketing
Important information
- The courses take place in parallel, on 6 timelines, therefore you can only choose a maximum of 6 courses you can attend LIVE. You will receive all the video recordings for the 17 sessions after the event.
- Courses level: Beginner/Intermediate
- The Courses take place exclusively online, in Romanian, and the hours in the agenda are for Bucharest, Romania (EET – Eastern European Time | UTC + 2h).
- For an optimal experience, make sure you have good internet connection (we recommend using cable internet, no wireless / no mobile data) and you connect via desktop/laptop, in order to view the presentation slides.
Intensive User Experience & Conversion Optimization Course (part I) – Andrei Radu, CEO & Founder GPeC
We will analyze the most common mistakes in UX and Online Marketing online shops make and you will learn how to optimize the essential elements of the website’s pages (from Homepage to Checkout), so as to increase the conversion rate and sell more.
Everything with practical examples and tips & tricks applicable immediately.
SEO – From Zero To Hero (part I) – Horia Neagu, Founder Napoleon Digital
We will talk about:
- How Google works, respectively the notions of crawling, indexing and ranking;
- Technical optimization, discussing topics such as load speed, server errors and XML sitemaps;
- Content Marketing, including keyword targeting, copywriting techniques and image use;
- The importance of links and tactics for the strategic use of links in the site.
10 ways to increase Customer Lifetime Value in eCommerce – Valentin Radu, CEO Omniconvert
Even though everyone knows how important it is not only to bring customers, but to make them buy again, only a few companies measure CLV and fewer have the knowledge to improve CLV.
We all know who goes all in in customer focus: Amazon manages to get 9 out of 10 customers to come back and buy again.
This show it clearly: CLV should be the Northern Star for any e-commerce company with serious ambitions.
In this session, I will share 10 immediately applicable ways to increase customer lifetime value for online shops.
Intensive User Experience & Conversion Optimization Course (part II) – Andrei Radu, CEO & Founder GPeC
We will analyze the most common mistakes in UX and Online Marketing online shops make and you will learn how to optimize the essential elements of the website’s pages (from Homepage to Checkout), so as to increase the conversion rate and sell more.
Everything with practical examples and tips & tricks applicable immediately.
SEO – From Zero To Hero (part II) – Horia Neagu, Founder Napoleon Digital
We will talk about:
- How Google works, respectively the notions of crawling, indexing and ranking;
- Technical optimization, discussing topics such as load speed, server errors and XML sitemaps;
- Content Marketing, including keyword targeting, copywriting techniques and image use;
- The importance of links and tactics for the strategic use of links in the site.
Google Analytics 4 – A new era in data analysis for websites and mobile apps – Eugen Potlog, Chief Optimizer UX Studio
This course is an introduction in Google Analytics 4. In the course you will understand why Google Analytics 4 is important now and in the future, how it differs from Google Universal Analytics and what makes this tool so powerful. Here are some of the areas that will be covered in the course:
- What is Google Analytics 4 and what should you do now?
- How is Google Analytics 4 different from Google Universal Analytics?
- What are the benefits and innovations of Google Analytics 4, and what makes it so good?
- Familiarization with the Google Analytics 4 interface
- Reports available in Google Analytics 4
- All international speaker sessions are LIVE and in ENGLISH. Each presentation is followed by a 10 minutes Q&A session. So get your questions ready!
- The event takes place exclusively online and the hours in the agenda are for Bucharest, Romania (EET – Eastern European Time | UTC + 2h).
- For optimal experience, make sure you have good internet connection (we recommend using cable internet, no wireless / no mobile data), you connect via desktop/laptop, in order to view the presentation slides, and your webcam & microphone are on so that you can interact with the trainers.
Meet you online starting 12:30 PM in order to spend the entire day together with an amazing line-up of international speakers! Before the keynotes start, you are welcome to catch the GPeC vibes, exchange virtual business cards and network with other participants on the event platform.
Grab your coffee next to you and get ready for over 7 hours of relevant and insightful content – all LIVE, with no pre-recorded sessions!
- The one and ONLY job your funnel has to perform is to generate the leads you need for your business – If bringing in leads is a crucial part of your job, you have to make sure your funnel is doing this ONE specific job, and nothing else.
- Why people just aren’t into your funnel: The BIGGEST, most common mistakes businesses make with their ads, landing pages and email sequences in their funnel, and how to fix them right now so your funnel does the job it’s meant to be doing.
- The 4 most important steps in a high-converting funnel: The EXACT funnel I use for my own business (including a peek at the campaigns we’re currently running and my clients’), so you can set it up for your own business in a matter of days.
Talia Wolf.
Conversion Optimization Specialist
Nobody wakes up in the morning hoping to finally create a new account that day. Web forms don’t have a decent reputation, and rightfully so. Very often they are inaccessible and difficult to use, with awkward live validation and notorious error messages, not to mention painful dropdowns like a country selector, a birthday date-picker starting from 2021, a tiny newsletter checkbox, a disabled copy-paste for email verification, disabled “submit” buttons and horrendously evil CAPTCHAs in the disguise of street signs and crosswalks.
Whenever an eCommerce user will interact with the interface, it will happen via some sort of a web form.
In this session, we’ll learn common pain points that customers experience way too frequently, how to solve them, and how to create an interface that excels at getting the information from the customer in a way that’s friendly, accessible and obvious — helping conversion and business KPIs along the way.
Keep in mind: you won’t be able to unsee the things you’ll see in this session. You’ll leave with a toolbox of practical techniques that you’ll be able to apply to your work right away.
Short break for relaxation and networking, exchanging of online business cards, chatting with other participants or discussions in the Social Lounge area – all are part of the GPeC SUMMIT Online experience.
Google Analytics is undergoing a metamorphosis. Analytics as you know it, is going to change. Actually, the change is already happening.
GA4P is the biggest thing to happen in Analytics in a decade! Despite the PR from GA about this ‘upgrade’, it is not a carbon copy of Universal Analytics. It is a completely new model and will impact everything we do around reporting.
This seismic shift is going to impact us all. Every single website that uses GA is going to have to adapt, migrate and learn how to use the new platform.
In our short session, we want to help you understand the opportunities of this new platform. Sharing, what we think, are some of the key gems in GA4P, and highlight features that can customize your insights and help us make better decisions about our website and marketing activity.
To help digest this change, and help you navigate through the journey of using GA as you know it, to the new GA4P model, we will walk you through a roadmap. This will cover the steps and questions you should be asking yourself, and how to approach the migration.
This roadmap will be shared with you at the end of the session.
Jill Quick.
Digital Marketing | The Coloring in Department
Does a well-placed swear word make your copy more persuasive? Will being completely unoriginal make you more compelling? What cognitive biases can you use to your advantage (and which are currently working against you)?
Plato once described rhetoric (persuasive writing and speaking) as “the art of ruling the minds of men”.
In this session, you’ll learn the ancient art (and science) of rhetoric, which you can use to: craft more persuasive website copy, design more compelling websites, write more influential emails, and otherwise “rule the minds of men”.
Shanelle Mullin.
Experimentation & Analysis Lead | Shopify
In the marketing mix, Content Marketing tends to be chalked up as “unmeasurable”. This just isn’t true.
In this talk, Alex Birkett, Co-Founder of Content Marketing agency, Omniscient Digital, will walk you through a two part process for modeling and attributing content marketing ROI. By the end of the talk, you’ll understand how to build a content growth model to predict the upside of your program as well as setting up Analytics and reporting to make sure you’re getting the results you’re expecting.
Alex Birkett.
Conversion Optimization & Growth Strategist
Scurtă pauză de dezmorțire și de interacțiune cu ceilalți participanți, schimb de cărți de vizită online în platforma de eveniment, mesaje private cu ceilalți participanți sau discuții în cerc restrâns în zona de Social Lounge – toate fac parte din experiența GPeC SUMMIT Online.
Most E-Commerce brands rely on Facebook and Google ads for the majority of their revenue. What if you use paid ads to build a community of loyal & repeated customers that will exist long after Facebook and Google? 😉
Jordan West.
E-Commerce Investor & Marketing Agency Owner
Most analytics happens after all the money has been spent, and then it often lacks a strategic impact. It does not have to be this way. We have access to an incredible wealth of permission-based data, invaluable tools, and intelligent algorithms. The challenge is imagination.
In his forward-thinking keynote, Avinash will share what it takes to dramatically re-imagine the influence data can have, before, during, and after you spend money, to deliver a competitive advantage via Marketing. He will help you translate his “smart clusters” framework in a way in which you can activate data’s value, faster & smarter.
Avinash’ 60 minutes talk will be followed by a 30 minutes Triple A Session –> Ask Avinash Anything #AOnceInALifetimeOpportunity
Avinash Kaushik.
Digital Marketing Evangelist
Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: like those awful emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it. We didn’t miss it, we simply don’t want it.
The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience’s needs and who they are.
In this actionable and entertaining talk, Oli will show you:
- The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics & data), Memory Ability (repeatable processes & optimization), Emotional Intelligence and Strategic Thinking;
- The guiding principles of a high-IQ marketer;
- And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business.
Oli Gardner.
Marketing & Conversion Optimization | Unbounce
