Everyone in e-commerce already knows that the number of visitors is far less important than the number of conversions.
Yet, many companies still apply the “just wing it, go with the flow” method. Meaning: they don’t understand their customers, they don’t analyze their behavior, they don’t identify which brands and products generate the highest long-term profits, they lack what’s called “reverse funnel modeling,” they fail to monitor all the critical KPIs, and they miss out on amplification through their own happy customers.
At the same time, these companies continue to invest heavily in online advertising and complain about how expensive it is.
In this session, I’ll share a proven framework and a series of actionable models that can be implemented immediately to drive e-commerce growth.
