Valentin Radu ,

Curs Customer Lifetime Value in E-Commerce – in-person attendance

In this course, Valentin Radu will compress everything you need to know to increase Customer Lifetime Value in eCommerce, with practical examples and 4 tools that can be used immediately after finishing the course.

Level: Beginner & Intermediate | Duration: 8 hours | Location: Sheraton Bucharest Hotel | 23rd of May 2023

179 149 EUR + VAT / person until 30th of April 2023

Max. 20 places available!

Course Agenda | 23rd of May | Sheraton Hotel, Bucharest

09:30 – 11:00 Growth formula in eCommerce

  • How to grow an eCommerce
  • eCommerce Growth Formula
  • The 7 Dominant Figures in eCommerce
  • Customer Lifetime Value vs. Acquisition Cost per Customer
  • Reporting in eCommerce – Lag vs. Lead indicators
  • Practical exercises

11:00 – 11:30 Coffee BREAK

11:30 – 13:00 The profile of the ideal customer

  • Profile of the Ideal Customer
  • Customer behavior
  • RFM segmentation
  • Qualitative and quantitative analysis
  • How to use surveys on visitors, customers and former customers

13:00 – 14:30 Lunch BREAK & Networking

14:30 – 16:00 Customer Value Optimization

  • CVO methodology
  • The 3 pillars of CVO: Products + Customer Experience + Marketing
  • Jobs To Be Done methodology
  • The Basics of CRO (Conversion Rate Optimization)
  • 16:00 – 16:30 Coffee BREAK

16:30 – 18:00  Practical applications

  • The 6 types of CVO initiatives
  • Acquisition, onboarding, prevention, reactivation, loyalty, referral
  • Practical examples
  • Brainstorming structured on 3 concrete examples
  • Questions and answers

Valentin Radu (Founder Omniconvert)

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