Course Agenda | 31 May | Hotel Sheraton, Bucharest
09:30 – 11:00 Digital Analytics fundamentals. Introduction to Google Analytics 4
- Digital Analytics fundamentals. Basic principles in data analysis
- Introduction to Google Analytics 4
- Google Analytics 4 vs Universal Analytics
- Google Analytics 4 Events
- How are sessions calculated in Google Analytics 4
- Basic terms used in Google Analytics 4
- Google Analytics 4 Demo Account
11:00 – 11:30 Coffee BREAK
11:30 – 13:00 Google Analytics 4 standard interface and reports
- Getting to know the Google Analytics 4 interface
- Basic settings in the Google Analytics 4 Administration module
- Acquisition reports
- Engagement Reports
- Monetization reports
- Demographics reports
- Tech reports
13:00 – 14:30 Lunch BREAK
14:30 – 16:00 Custom reports in Google Analytics 4 – Explore Module
- Introduction to the “Explore” module in Google Analytics 4
- Free Form Explorations
- Funnel explorations
- Path Exploration
- Cohort Explorations
- Segments, comparisons and audiences in Google Analytics 4
16:00 – 16:30 Coffee BREAK
16:30 – 18:00 Practical analysis scenarios using Google Analytics 4
- UTM tracking for marketing campaigns
- Traffic source performance analysis
- Identifying opportunities to increase revenue
- E-commerce data analysis
- + other Google Analytics 4 usage scenarios for an online shop
