Eugen Potlog ,

Google Analytics 4: How to use the new Google Analytics version

Course Agenda | 31 May | Hotel Sheraton, Bucharest

09:30 – 11:00 Digital Analytics fundamentals. Introduction to Google Analytics 4

  • Digital Analytics fundamentals. Basic principles in data analysis
  • Introduction to Google Analytics 4
  • Google Analytics 4 vs Universal Analytics
  • Google Analytics 4 Events
  • How are sessions calculated in Google Analytics 4
  • Basic terms used in Google Analytics 4
  • Google Analytics 4 Demo Account

11:00 – 11:30 Coffee BREAK

11:30 – 13:00 Google Analytics 4 standard interface and reports

  • Getting to know the Google Analytics 4 interface
  • Basic settings in the Google Analytics 4 Administration module
  • Acquisition reports
  • Engagement Reports
  • Monetization reports
  • Demographics reports
  • Tech reports

13:00 – 14:30 Lunch BREAK

14:30 – 16:00 Custom reports in Google Analytics 4 – Explore Module

  • Introduction to the “Explore” module in Google Analytics 4
  • Free Form Explorations
  • Funnel explorations
  • Path Exploration
  • Cohort Explorations
  • Segments, comparisons and audiences in Google Analytics 4

16:00 – 16:30 Coffee BREAK

16:30 – 18:00 Practical analysis scenarios using Google Analytics 4

  • UTM tracking for marketing campaigns
  • Traffic source performance analysis
  • Identifying opportunities to increase revenue
  • E-commerce data analysis
  • + other Google Analytics 4 usage scenarios for an online shop

Eugen Potlog (Founder UX Studio)

Find out more »