Anabela Luca ,

How to sell more and better with Google Ads

Course Agenda | 31 May | Hotel Sheraton, Bucharest

09:30 – 11:00 Google Ads must-haves for success

  • Build a strategic account structure to benefit from Google Ads;
  • Create a Google Merchant account and run Google Conversion campaigns with high conversion potential;
  • Check the main settings to generate consistent sales;

11:00 – 11:30 Coffee BREAK

11:30 – 13:00 Let’s talk KPI’s

  • Generate sales and profit with Google Ads campaigns;
  • KPIs and metrics to monitor weekly / monthly / quarterly;
  • Success planning – practical exercise;

13:00 – 14:30 Lunch BREAK

14:30 – 16:00 The best tools for great results with Google Ads

  • Constantly analyze your products, keywords, or competitors to get the most out of your campaigns;
  • Practical analysis exercise;

16:00 – 16:30 Coffee BREAK

16:30 – 18:00 How to prepare for changes in the Google Ads platform

  • Understanding consent mode & enhanced conversions;
  • Efficient audience management to increase sales;
  • Take advantage of the new opportunities brought by Performance Max.

Anabela Luca (Managing Director adLemonade)

Find out more »