Alexandru Negrea ,

Marketing and Communication Strategy in Social Media

Course Agenda | 31 May | Hotel Sheraton, Bucharest

09:30 – 11:00 Defining the marketing strategy

  • Defining the strategy – why it’s important, how it helps us, what’s important to know before you can build an effective social media marketing and communication strategy
  • Presentation of the interactive strategy template (each participant receives a copy and we work together on these templates during the course)

11:00 – 11:30 Coffee BREAK

11:30 – 13:00 Marketing Objectives & Personas

  • Choosing marketing goals – we discuss the goals of site traffic, branding, lead capture, sales generation, changing public perception and more
  • Building personas based on a formula of goals, responsibilities and concerns, which will also be an important part of the content plan

13:00 – 14:30 Lunch BREAK

14:30 – 16:00 Content Plan & Marketing Budget

  • Building a coherent content plan for companies, as well as the tools needed to create different types of content – text, photo, video, visual, live video, podcast, story
  • Establishing a marketing budget based on objectives and a simulator of investments and estimated results (focus on facebook ads campaigns, but with applicability in other pay per click systems)

16:00 – 16:30 Coffee BREAK

16:30 – 18:00 Selling Funnels & Facebook Campaigns Creation

  • Building sales funnels, from the simplest to the most complex funnels, with multiple campaigns and content types in parallel
  • We go through the process of creating facebook campaigns, from the simplest, with a focus on user interests to basic remarketing campaigns

Alexandru Negrea (Founder Social Smarts)

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