Course Agenda | 31 May | Hotel Sheraton, Bucharest
09:30 – 11:00 Defining the marketing strategy
- Defining the strategy – why it’s important, how it helps us, what’s important to know before you can build an effective social media marketing and communication strategy
- Presentation of the interactive strategy template (each participant receives a copy and we work together on these templates during the course)
11:00 – 11:30 Coffee BREAK
11:30 – 13:00 Marketing Objectives & Personas
- Choosing marketing goals – we discuss the goals of site traffic, branding, lead capture, sales generation, changing public perception and more
- Building personas based on a formula of goals, responsibilities and concerns, which will also be an important part of the content plan
13:00 – 14:30 Lunch BREAK
14:30 – 16:00 Content Plan & Marketing Budget
- Building a coherent content plan for companies, as well as the tools needed to create different types of content – text, photo, video, visual, live video, podcast, story
- Establishing a marketing budget based on objectives and a simulator of investments and estimated results (focus on facebook ads campaigns, but with applicability in other pay per click systems)
16:00 – 16:30 Coffee BREAK
16:30 – 18:00 Selling Funnels & Facebook Campaigns Creation
- Building sales funnels, from the simplest to the most complex funnels, with multiple campaigns and content types in parallel
- We go through the process of creating facebook campaigns, from the simplest, with a focus on user interests to basic remarketing campaigns
