Agenda Masterclass | 31 Mai | Hotel Sheraton, București
09:00 – 10:00 Digital Marketing & Measurement Model (DMMM)
In a sea of data, it is unbelievably easy to go on fishing expeditions and come back with nothing. How does one focus on what’s important and get buy-in from senior leadership that will convert into influence and action?
The DMMM is a five-step approach to understanding the business, identifying the most relevant KPIs and putting in place an approach that will result in less data puking and more impactful data analysis.
10:00 – 10:15 BREAK
10:15 – 11:00 Social Media Marketing
Is there anything more sexy and cool than Social Media? Yet secretly, you know that what you are doing for your business is not really working.
In this session we will dissect effective strategies for Organic Social, is that right for your business, how to compare effectiveness across platforms, and what role Paid Social might play in driving business success.
11:00 – 11:15 BREAK
11:15 – 12:00 Attribution & Incrementality
The single biggest question a CMO has for you? Are we investing in all our Marketing strategies effectively? That is why Attribution modeling is so crucial.
The single biggest question the CFO has of the CMO? What would happen if we spent zero dollars on Marketing? The answer is the holy grail of Marketing, Incrementality.
In this session, you’ll learn these core concepts, and how to apply them at your company.
12:00 – 12:15 BREAK
12:15 – 13:00 AMA (Ask Me Anything)
As GPeC SUMMIT attendees you will have plenty of opportunities to hear solutions to the problems the speakers identify for you. But, this session is your chance to get solutions to problems you have at your company.
In this session you can ask Avinash questions about literally anything: Marketing. Analytics. Leadership. Machine Learning. God! (Only kidding about the last one). And, get answers that you can activate the day after the Masterclass (and prove to your boss an immediate ROI from attending GPeC SUMMIT! ;)).