Tom Fishburne ,

The Funny Side of Digital Marketing: Avoiding The Customer Journey to Nowhere

GPeC SUMMIT, October 8, Bucharest 2024 | Ended

We now have the ability to deliver more consistent and creative customer experiences than ever before. So why does customer engagement so often fall flat?

We’ve all felt the pain of customer engagement that doesn’t work — customer journeys that break, consumer data without insight, attempts at personalization that misfire.

Marketoonist Tom Fishburne will explore digital marketing with cartoons and case studies. A sense of humor can help us probe those pain points and explore how to become better digital marketers.

English Session | Simultaneous Translation in Romanian Available

Tom Fishburne (Creator of Marketoonist)

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