Andrei Radu ,

UX & Marketing Tips for Conversion Rate Optimization in Online Shops

Course Agenda | 31 May | Hotel Sheraton, Bucharest

09:30 – 11:00 Up-to-date E-Commerce market situation. Challenges and Opportunities

  • The latest market figures, statistics and predictions for the current year;
  • Challenges in the current economic context and the opportunities that arise from it;
  • Consumer behavior: what do customers want from online shops?
  • What is Must-Have for online shops in 2022 and in the very near future?
  • Romania in the European context and why it is important to sell cross-border;
  • Business Tips for Beginner E-Commerce Entrepreneurs;

11:00 – 11:30 Coffee BREAK

11:30 – 13:00 UX Checklist for Mobile

  • Internal search – why it is important, the best way to display, auto-suggest, auto-complete, search without result;
  • How to display products in a product listing (ex: category): Page, Infinite Scrolling or Load More?
  • The Fat Finger Syndrome – the optimal dimensions of the tappable elements in the site;
  • Product description and how to display it on mobile;
  • The importance of the first visible screen and what information we display on the first screen;
  • Mobile specific functions: Tap 2 Call, numeric keypad vs. alpha etc.;
  • One Page Checkout Vs. Multi-Step Checkout.

13:00 – 14:30 Lunch BREAK

14:30 – 16:00 UX & Online Marketing Tips to increase your conversion rate (Desktop & Mobile) – module 1

  • Best practices and concrete situations on how to optimize the main sections of an online shop: from Homepage, Category Page, Product Page, Shopping Cart, Checkout Process to Order Confirmation Page;
  • Establishing real differentiators and the importance of differentiators in business strategy;
  • Hero Image Vs. Slider / Carousel;
  • Checkout as Guest vs. Mandatory account – advantages and disadvantages;
  • Techniques for increasing the value of the order;
  • Applying the “Don’t make me think” (Steve Krug) principle throughout the website.

16:00 – 16:30 Coffee BREAK

16:30 – 18:00 UX & Online Marketing Tips to increase your conversion rate (Desktop & Mobile) – module 2

  • Urgency & Scarcity;
  • Cross-Sell & Up-Sell;
  • Discount code and how to increase basket abandonment if implemented incorrectly;
  • Careful use of marketing markers;
  • White Space and focus on the essentials of a product listing;
  • Sticky Header;
  • The optimal size of the files / images on the site;
  • Directing users to action through chromatics and visual hierarchy;
  • Inline Validation in Checkout;
  • Product images;
  • Action color;
  • The user area in the site and what elements it should contain.

Andrei Radu (CEO & Founder GPeC)

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