In-depth Google Ads Masterclass with Brad Geddes
Beside the exceptional conference we have set in place for you during the two days of GPeC SUMMIT November 12-13, we invite you to attend the 6-hours Google Ads Masterclass held by one of the best PPC experts in the world – Brad Geddes.
Most Romanian and world PPC experts have learned Google Ads from Brad Geddes. His famous book, Advanced Google AdWords, international best-seller and the most advanced book ever written on Google Ads, is the book by excellence of PPC specialists.
Brad is famous for his smooth and simple way of explaining complicated aspects of SEM for just about anybody – which is his sort of “trademark”. Brad is extremely open, and he thinks of a ”professional secret” as an overrated concept, choosing to share everything he has learnt in his 20 years of experience and helping anyone better understand how to build powerful marketing campaigns.
Brad is one of the most acknowledged international speakers when it comes to Google Ads, delivering presentations and workshops to over 85 conferences worldwide, some of the most notorious being: AdWords Days (Germany), Congreso SEM (Spain), Search Engine Strategies (Toronto, San Francisco, San Jose, Chicago, London, New York City), SES Local, SMX (Seattle, New York, San Jose, Sydney, Munich, Milan, London), SMX Local, SMX Social, Kelsey, Pubcon (New Orleans, Boston, Las Vegas), SuperZoo, Marketing 2.0 Bootcamp, SEO Class, KBIS, Elite Master Summit, Hero Conf, adTech etc.
On November 12 2018, Brad Geddes will take up the stage at GPeC SUMMIT with a keynote speech, then on November 13 he will give a 6-hours in-depth Google Ads Masterclass – that no online shop or PPC agency interested in learning the latest tricks about creating powerful campaigns should miss! #FTW #Epic #Must-Attend #LimitedSeats
Who should attend this Masterclass?
- Online shops
- Any business interested in online advertising
- PPC & Performance Marketing agencies
- Online Marketing agencies
- E-Commerce & Digital Marketing specialists and consultants
- Marketing Managers
When, where and how much does it cost?
- When? On November 13, 2018, between 09:30 AM and 17:30 PM (6 hours of actual training, 8 hours coffee and lunch breaks included) – runs in the same time with the GPeC SUMMIT Conference – Day 2
- Where? At Crystal Palace Ballrooms, located in Bucharest, on Calea Rahovei no. 198A, district 5 (near the Flower Market, behind the Parliament Palace)
- How much? 99 EUR + VAT/attendee if you seize the Very Early Bird Offer and register by October 9, at 23:59. Afterwards the price will be 149 EUR.
You may also want to consider buying a 2-Day-Pass-Special, which grants you access to Brad Geddes’s Google Ads Masterclass, the GPeC SUMMIT Day 1 (November 12) and the eCommerce Awards Gala on the evening of November 13. The price for the entire pack is only 149 EUR + VAT/attendee if you register by October 9, 2018, at 23:59!
The number of seats is limited to 50 participants maximum
The number of available seats is limited to 50, and will be given on a first come, first served basis. Given the previous experience of the GPeC SUMMIT May 2018 Masterclasses, the seats run out fast, before the end of the registration period. So hurry if you don’t want to miss Brad Geddes’s Masterclass! #CraftedToInspire
Google Ads Masterclass Agenda – Brad Geddes, November 13, 2018
09:30 – 11:00 – The Buyer Journey
- The psychology of search
- Working with buying funnels
- Type of keywords
- Working with negative keywords
- Managing your search query workflow
11:00 – 11:30 – Coffee Break
- What makes a great ad
- DSA & Responsive ads
- Advanced ad features
- The types of ad testing
- Single ad group testing
- Multi ad group testing
- Testing metrics & methodologies
13:00 – 14:00 – Lunch Break
14:00 – 15:30 – Using Impression Share & Quality Score to Make Smart Decisions
- Quality Score overview
- Quality Score factors
- Diagnosing & Improving Quality Scores
15:30 – 16:00 – Coffee Break
16:00 – 17:30 – Audience Targeting & Attribution
- Audience Overview
- In-Market, other audiences
- Advanced audience uses
Don’t miss this once in a lifetime opportunity to learn Google Ads from one of the best experts in the whole world! Seize our Very Early-Bird offer and register by October 9, 2018, to get the lowest price on your Brad Geddes’ Masterclass access ticket !
Register now for Brad Geddes’s Google Ads Masterclass! Limited seats!
You rarely get the chance to learn everything about creating performing marketing campaigns in Google Ads from one of the best PPC experts in the world! Seize our Very Early Bird offer, valid until October 9, at 23:59, and get the lowest price on your acces ticket to attend the intensive Google Ads Masterclass (6 hours of content) held by Brad Geddes! 50 available seats, maximum!