In-depth Google Ads Masterclass with Brad Geddes
UPDATE October 25, 2018: All seats for Brad Geddes’ Google Ads Masterclass have been booked. The good news is that you can still meet and hear Brad on November 12 at the GPeC Conference, where he will give a 45-minute keynote entitled “12 Practical Tips & Tricks for Google Ads in E-Commerce 2019″.
Beside the exceptional conference we have set in place for you during the two days of GPeC SUMMIT November 12-13, we invite you to attend the 6-hours Google Ads Masterclass held by one of the best PPC experts in the world – Brad Geddes.
Most Romanian and world PPC experts have learned Google Ads from Brad Geddes. His famous book, Advanced Google AdWords, international best-seller and the most advanced book ever written on Google Ads, is the book by excellence of PPC specialists.
Brad is famous for his smooth and simple way of explaining complicated aspects of SEM for just about anybody – which is his sort of “trademark”. Brad is extremely open, and he thinks of a ”professional secret” as an overrated concept, choosing to share everything he has learnt in his 20 years of experience and helping anyone better understand how to build powerful marketing campaigns.
Brad is one of the most acknowledged international speakers when it comes to Google Ads, delivering presentations and workshops to over 85 conferences worldwide, some of the most notorious being: AdWords Days (Germany), Congreso SEM (Spain), Search Engine Strategies (Toronto, San Francisco, San Jose, Chicago, London, New York City), SES Local, SMX (Seattle, New York, San Jose, Sydney, Munich, Milan, London), SMX Local, SMX Social, Kelsey, Pubcon (New Orleans, Boston, Las Vegas), SuperZoo, Marketing 2.0 Bootcamp, SEO Class, KBIS, Elite Master Summit, Hero Conf, adTech etc.
On November 12 2018, Brad Geddes will take up the stage at GPeC SUMMIT with a keynote speech, then on November 13 he will give a 6-hours in-depth Google Ads Masterclass – that no online shop or PPC agency interested in learning the latest tricks about creating powerful campaigns should miss! #Masterclass #SoldOut
The seats for the Google Ads Masterclass on November 13 have been completely booked!
Who should attend this Masterclass?
- Online shops
- Any business interested in online advertising
- PPC & Performance Marketing agencies
- Online Marketing agencies
- E-Commerce & Digital Marketing specialists and consultants
- Marketing Managers
When, where and how much does it cost?
- When? On November 13, 2018, between 09:30 AM and 17:30 PM (6 hours of actual training, 8 hours coffee and lunch breaks included) – runs in the same time with the GPeC SUMMIT Conference – Day 2
- Where? At Crystal Palace Ballrooms, located in Bucharest, on Calea Rahovei no. 198A, district 5 (near the Flower Market, behind the Parliament Palace)
How much? 149 EUR + VAT/attendee if you seize the Early Bird Offer and register by October 31, at 23:59. Afterwards the price will be 249 EUR.
The Google Ads Masterclass with Brad Geddes on November 13 is sold-out! You still have the chance to meet and listen to Brad at the GPeC Conference on November 12.
The number of seats is limited to 50 participants maximum
The number of available seats is limited to 50, and will be given on a first come, first served basis. Given the previous experience of the GPeC SUMMIT May 2018 Masterclasses, the seats run out fast, before the end of the registration period. So hurry if you don’t want to miss Brad Geddes’s Masterclass! #CraftedToInspire
Update October 25, 2018: The Google Ads Masterclass is already Sold-Out, no more seats are available for booking!
Google Ads Masterclass Agenda – Brad Geddes, November 13, 2018
09:30 – 11:00 – The Buyer Journey
- The psychology of search
- Working with buying funnels
- Type of keywords
- Working with negative keywords
- Managing your search query workflow
11:00 – 11:30 – Coffee Break
- What makes a great ad
- DSA & Responsive ads
- Advanced ad features
- The types of ad testing
- Single ad group testing
- Multi ad group testing
- Testing metrics & methodologies
13:00 – 14:00 – Lunch Break
14:00 – 15:30 – Using Impression Share & Quality Score to Make Smart Decisions
- Quality Score overview
- Quality Score factors
- Diagnosing & Improving Quality Scores
15:30 – 16:00 – Coffee Break
16:00 – 17:30 – Audience Targeting & Attribution
- Audience Overview
- In-Market, other audiences
- Advanced audience uses
Brad Geddes’s Google Ads Masterclass is Sold Out!
The intensive Google Ads Masterclass taught by Brad Geddes on November 13 is already Sold Out! You still get the chance to meet and listen to Brad at the GPeC Conference on November 12, where he will give a 45-minute keynote entitled “12 Practical Tips & Tricks for Google Ads in E-Commerce 2019″.