GPeC SUMMIT May 29-30-31, Bucharest

Get ready for three days full of Premium E-Commerce and Online Marketing content in the core of the most important event in Romania and Central and Eastern Europe: Conference, Masterclasses, Workshops, Expo, Networking – together with Romanian and internationally renowned speakers, in the midst of over 800 participants. Can you afford to miss it?

2 Masterclasses X 6 hours each with the best international experts

We celebrate 13 years of GPeC events with a premiere: two big names of the international E-Commerce industry take up the GPeC SUMMIT stage on May 31, 2018, each one delievering a 6-hours Masterclass full of premium content, practical examples, interactive activities and Live Demos.

Karl Gilis (Co-Founder of AG Consult & The Conversion Comedian) will teach the User Experience & Conversion Optimization Masterclass, while Jeff Sauer (Founder of Jeffalytics) will bring you a Google Analytics Masterclass.

Both sessions run in the same time, so you need to carefully consider which one you will choose! Hurry to get one the last seats available!

Make sure your name is on the exclusive list of 50 trainees: register now to get the lowest price on your access ticket with our Early Bird Offer, valid until May 11, 2018!

register gpec summit ecommerce online marketing

———————————————————————————————

UX & Conversion Optimization MasterClass – Karl Gilis

GPeC participants have requested him for the past two years, so Karl Gilis is coming for the third consecutive time at GPeC SUMMIT – this time both as a keynote speaker at the GPeC Conference and as a trainer. On May 31, 2018, Karl Gilis will teach a 6-hour Masterclass, full of practical content: “Get More Revenue From the Same Amount of Visitors – Get a proven and hands-on framework to make more money with your website & landing pages. A full-day, intensive training course”.

Karl Gilis for the third time in Romania at GPeC SUMMIT by request MasterClass UX CROWho should attend this Masterclass?
  • Online shops
  • Entrepreneurs who want to launch an online shop
  • Offline retailers interested in launching an E-Commerce channel
  • Web-development agencies
  • Online Marketing agencies
  • UX, Conversions Optimization & Online Marketing specialists
  • E-Commerce consultants
When, where and how much?
  • When? On May 31, 2018, between 09:30 AM and 17:30 PM (6 hours of actual training, 8 hours in total, coffee and lunch breaks included) – runs in the same time as Jeff Sauer’s MasterClass
  • Where? At Crystal Palace Ballrooms, located in Bucharest, on Calea Rahovei no. 198A, district 5 (near the Flower Market, behind the Parliament Palace)
  • How much? 149 EUR + VAT/attendee if you seize the Early Bird Offer and register by May 11, 2018, at 23:59. Afterwards, the price will be 249 EUR.

You may also want to consider buying a Special 3-Day-Pass, which grants you acces to one Masterclass of your choice and the two days of GPeC Conference. This way you won’t miss any of the outstanding speakers attending the GPeC SUMMIT. The price for the Special 3-Day-Pass is only 219 EUR + VAT/attendee if you register by May 11, 2018, at 23:59!

Last available seats!

The number of seats is limited to 50 and will be given on a first come, first served basis. They may run out well before the end of the registration period, so hurry if you don’t want to miss Karl Gilis’ outstanding Masterclass! #Not2BeMissed #epic

UX & Conversion Optimization Masterclass Agenda – Karl Gilis, May 31, 2018

09:30 – 11:00Quantitative research methods

  • Why you can’t create a great user experience without user research
  • Google Analytics: what questions to ask?
  • Scroll and click heatmaps: what patterns to look for and how to improve your website based on what your users are doing
  • How form analysis can help you to improve your forms (when do you know what to look for?)

11:00 – 11:30 – Coffee Break

11:30 – 13:00 – Qualitative research methods

  • User session recordings: what patterns to look for and how to process 500 videos in a few hours
  • User testing done right: avoid the most common pitfalls of user testing
  • Targeted surveys: improve your product pages, product descriptions and checkout with targeted surveys
  • When to use 5-second tests?

13:00 – 14:00 – Lunch Break

14:00 – 15:30 – UX Guidelines

  • We don’t talk about the obvious ones because you can find them anywhere. But I’ll share some unknown but very important guidelines for home-, category- and product-pages. Guidelines that will almost always result in more engagement, more sales and more revenue!

15:30 – 16:00 – Coffee Break

16:00 – 17:30 – Let’s get practical: site reviews

  • Enough theory. Let’s review your websites. Start improving them by applying what you’ve learned today.
  • Q & A: I’m here to pick my brain, so ask me anything. As long as it has to do with your website. 😉

register gpec summit ecommerce online marketing

About Karl Gilis

Karl Gilis is considered the number 3 worldwide PPC Hero in the Conversion Optimization experts ranking and is the Co-Founder of AG Consult, a Belgian company specialized in Usability and Conversion Optimization.

Karl has been optimizing websites since 2001 for renowned companies such as Suzuki, Shell, Daikin, relying solely on actual facts and real user experience. In addition, Gilis teaches at several Belgian universities and speaks at the most important conferences, his entertaining talks bringing him the nicknameThe Conversion Comedian”.

Karl Gilis is eager to meet you at the UX & Conversion Optimization Masterclass! Last available seats, so hurry and register now!

———————————————————————————————

Google Analytics MasterClass – Jeff Sauer

Jeff Sauer is one of the most respected international experts in Google Analytics and Google AdWords, founder of Jeffalytics, Professor at St. Thomas University of Minnesota and Digital Marketing Speaker at the most important industry conferences, like HeroConf or SMX (Search Marketing Expo) and he is coming for the first time to Romania at the GPeC SUMMIT.

Jeff Sauer will attend the GPeC SUMMIT on May 31, 2018, when he will address an all-day Google Analytics Masterclass – that is, no less than 6 hours of practical content from one of the best international experts!

Learn everything about Google Analytics and what business decisions to take based on your data, in a 6-hour Masterclass with Jeff Sauer! #ftw #epic #must-attend #50SeatsOnly

Jeff Sauer PPC Expert GPeC SUMMIT conferinta e-commerce Bucuresti Masterclass Google AdWords si AnalyticsWho should attend this Masterclass?
  • Online shops
  • Any type of business interested in online promotion
  • PPC & Performance Marketing agencies
  • Web-development agencies
  • Online Marketing agencies
  • E-Commerce & Digital Marketing specialists and consultants
  • Marketing Managers
When, where and how much?
  • When? On May 31, 2018, between 09:30 AM and 17:30 PM (6 hours of actual training, 8 hours in total, coffee and lunch breaks included) – runs in the same time as Karl Gilis’ MasterClass
  • Where? At Crystal Palace Ballrooms, located in Bucharest, on Calea Rahovei no. 198A, district 5 (near the Flower Market, behind the Parliament Palace)
  • How much? 149 EUR + VAT/attendee if you seize the Early Bird Offer and register by May 11, 2018, at 23:59. Afterwards, the price will be 249 EUR.

You may also want to consider buying a Special 3-Day-Pass, which grants you acces to one Masterclass of your choice and the two days of GPeC Conference. This way you won’t miss any of the outstanding speakers attending the GPeC SUMMIT. The price for the Special 3-Day-Pass is only 219 EUR + VAT/attendee if you register by May 11, 2018, at 23:59!

Last available seats!

The number of seats is limited to 50 and will be given on a first come, first served basis. They may run out well before the end of the registration period, so hurry if you don’t want to miss Jeff Sauer’s outstanding Masterclass! #Not2BeMissed #epic

Google Analytics Masterclass Agenda – Jeff Sauer, May 31, 2018

09:30 – 11:00 – Diving deep into Google Analytics data

  • Mindset: Setting expectations of what Google Analytics can help you achieve
  • Beyond basics: What you can track in Google Analytics
  • Audience Reports: Get an advanced understanding of who is visiting your website
  • Acquisition Reports: How did your traffic find you and how do you make it more accurate?
  • Behavior Reports: Even tracking and advanced setup
  • Conversion Reports: Making sure you are tracking every conversion

11:00 – 11:30 – Coffee Break

11:30 – 13:00 – Strategies for using web analytics to drive more revenue

  • Campaign Tracking: Keep track of all campaigns sending traffic to your website
  • Attribution Modeling: Accurately track sales back to your marketing activities
  • Multi-Channel Reporting: Understand the touch points that go into website purchases
  • Remarketing and segmentation: Build segments of visitors most likely to convert

13:00 – 14:00 – Lunch Break

14:00 – 15:30 – Pulling together your data and getting company buy-in

  • Sharing results: Strategies for sharing results
  • Telling a story with data
  • Getting organizational buy-in

15:30 – 16:00 – Coffee Break

16:00 – 17:30 – Building a Google Data Studio Dashboard

  • Digital Marketing Measurement Model and Measurement Strategies
  • Hands on building: Let’s build a killer dashboard in Google Data Studio!
  • Additional Resources: Jeff will share resources for utilizing Google Data Studio to its fullest

register gpec summit ecommerce online marketing

About Jeff Sauer

Jeff Sauer is listed in the Top 25 most influential PPC Experts internationally and is a full-time Internet Marketer since 2005. In the 13 years since, Jeff has managed to grow his own company, Three Deep Marketing, with over 500% to over 6 million dollars in revenue annually, successively entering the top Inc 5000 in 2010, 2011 and 2012.

Jeff Sauer teaches certified PPC, Analytics and Data-Driven Marketing courses, and has so far transformed over 10.000 Digital Marketers into Google Certified Professionals.

He also manages million-dollar budgets annually for companies that invest in AdWords and closely monitors several hundred Google Analytics accounts for the business that he offers consultancy services to.

———————————————————————————————

Register now for GPeC SUMMIT 29-30-31 May!

It costs only 219 EUR + VAT and you have access to all the 3 epic GPeC SUMMIT days, including one of the two Masterclasses of your choice (Karl Gilis or Jeff Sauer). The offer is valid only until May 11, 2018, afterwards the prices will increase. Note that the seats are limited, so hurry and get your ticket today!