GPeC Summit, May 25-26-27, Bucharest

GPeC Summit May 25-26-27 2016 is the must-attend e-commerce and digital marketing event in the region. We bring you the best of the best in international and regional e-commerce on the same stage for 3 intensive days of inspiring keynotes, thorough case studies, highly practical workshops, e-commerce expo, networking with the e-commerce elite and a super party. GPeC Summit May 25-26-27 is set to fuel your e-commerce performance and connect you with the partners you need in order to rock in online shopping.

Meet our amazing Super-Star-Speakers lineup!

On May 25-26-27 2016, Bucharest becomes once again for the 11th year the Capital of Regional E-Commerce! GPeC Summit May 25-26-27 promises a real E-Commerce Festival and a real win situation for you: Conference, Workshops, E-Commerce Expo, E-Commerce Party and High-Class Networking with some of the best e-commerce and online marketing specialists in the world. Don’t miss out! Get your 3-day pass now for 147 EUR (VAT included) – Early-Bird Offer available until May 15 2016!

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Alex Langshur Cardinal Path


Co-Fondator & Senior Partner Cardinal Path

Alex Langshur is the Co-Founder and Senior Partner of Cardinal Path – one of the most important Digital Performance Measurement agencies in North America, recently acquired by Dentsu Aegis Network, a media giant whose business extends on 5 continents.  Alex is the former President and current Director Emeritus of Digital Analytics Association (DAA) – the most important web analytics association in the world that has all the international industry professional as members.

David Darmanin Hotjar GPeC Summit Bucharest, Romania


Founder & CEO Hotjar

David Darmanin is the Founder and CEO of Hotjarthe tool that revolutionised the Analytics and Conversion Optimization world! David is a world-class expert in Conversion Optimization, Internet Marketing, E-Commerce, User Centered Design, Interface Design, User Research and Analysis, Product Design, Brand Design, Product Strategy, and before founding Hotjar he was part of the Conversion Rate Experts team . In June 2014 David founded Hotjar, a company that grew in less than 2 years from a start-up to a “Fortune 500” company.

Karl Gilis AG Consult GPeC Summit Bucharest Romania


Co-Founder AGConsult

Karl Gilis was named by PPC Hero number 3 in top best Conversion Optimization experts world-wide in 2015 and is the Co-Founder of the Belgian company AGConsult, company specialising in Usability and Conversion Optimization. Karl has been optimising websites ever since 2001, relying solely on actual data and real customer experience. During the last few years, Karl says he has become “obsessed with A/B Testing” because it allows him to measure the impact of the changes he proposes to his clients and also because he realised that “best practices” don’t always apply.

Daniel Waisberg Google UK


Analytics Advocate Google & Founder Online Behavior

Daniel Waisberg, Analytics Advocate for Google and Founder of Online Behavior spends a lot of time viewing and analysing Google Analytics data in order to find effective conversion optimization and sales growth solutions. Daniel says that he is best described by the following short sentence: “I really like data.” Daniel is the author of  “Google Analytics Integrations” and also the Founder and Editor of the Optimization and Analytics portal, website that offers a wide range of guides and practical advice on Google Analytics, Google Tag Manager and Conversion Optimization.

Brian Dean Backlinko GPeC Summit Bucharest, Romania


Founder & CEO Backlinko

Brian Dean is the Founder and CEO of Backlinko, included in Top 100 Business Blogs by Technorati in October 2013. Backblinko is the resource where any online entrepreneur or marketing manager finds extremely useful and highly practical tips and tricks on how to increase his traffic and business through SEO. Backlinko was also named the best Link Building information source in 2013 by Triple SEO. Brian is one of the best world experts in SEO, Content Marketing, Link Building, Blogging, Social Media, Conversion Rate Optimization si E-Mail Marketing, being frequently quoted and mentioned by renowned websites like

Marie Polli ConversionXL GPeC Summit Bucharest Romania


Senior Optimization Strategist ConversionXL

Marie Polli is Senior Optimization Strategist and expert practitioners in Conversion Rate Optimization and Sales Growth for online shops and part of the amazing team of the well-known international CRO agency: ConversionXL, agency founded by Peep Laja. Marie dedicates 100% of her working hours to conversion optimization and does it in a different manner, comparing to other specialists, trying to focus not only on CRO but also  on integrating the whole strategy in the business context, according to customer base and business particularities. Her ability to see the “whole picture” has made Marie indispensable to a wide variety f companies she is working with.

Paul Rouke PRWD GPeC Summit Bucharest, Romania


Founder & CEO PRWD

Paul Rouke is ever since 2004 the Founder of PRWD – one of the best UK agencies specialising in Usability and Conversion Optimization. Before founding PRWD, Paul worked for Shop Direct for 7 years, focusing on Usability and Customer Experience. Paul is considered one of the best Conversion Rate Optimization specialists in UK, being invited as a speaker for several world conferences on this topic. Paul is also the author of “The Growth Strategy That’s Being Ignored: A Story of Untapped Potential“) and still a hands-on practitioner in the company, working directly with clients such as: Moss Bros, Games Workshop, Lovehoney, Schuh, Harveys, Moneysupermarket & MBS.

Chris Hague ZoomSphere GPeC Summit Bucharest, Romania


Communication & Marketing Manager ZoomSphere

Chris Hague is Communication & Marketing Manager of ZoomSphere, the rapidly growing Czech Republic start-up that offers an all-in-one tool for Social Media marketers. Zoomsphere entered the Romanian market in the autumn of 2015 and its customer base is growing fast. ZoomSphere is the solution offering Management, Analytics, Benchmarking, Customer Care, Monitoring and Reporting tools for all the company’s Social Media accounts, integrating Facebook, Twitter, Instagram, Youtube and Google + channels in one app. Big companies such as Enel, Raiffeisen Bank, Erste Bank, Tesco, IKEA, Aegon etc. use ZoomSphere

SALESmanago Pawel Krajewski


Team Leader SALESmanago

The marketing automation specialist of SALESmanago joined the team in 2015 in order to improve the company’s market position and in order to grow the financial results. Pawel Krajewski graduated from Project Management at the Tischner European University. SALESmanago is one of the most innovative marketing automation platforms in the world, having over 5000 clients in 40 countries.

Adrian Ionescu Microsoft


Azure Business Development Manager Microsoft

Adrian Ionescu has over 8 years of experience in IT entrepreneurship, going through various stages from sales person to developer to team leader. Adrian has 4 years of experience with Microsoft Romania, going through varied experiences from Consumer to Retail and now to business development for solutions with public cloud component (Azure).

Felix Patrascanu FAN Courier


Managing Partner FAN Courier

Felix Patrascanu graduated from the Law University in 1994. The same year he started collaborating with a courier company and 3 years later he founded the current FAN Courier company – the leader in courier services in Romania, together with the brothers Adrian and Neculai Mihai. Felix Patrascanu is a founding member of AOCR, The Romanian Courier Operators Association, and a board member for Romanian Business Leaders (RBL – a non-political, non-governmental and non-profit organization, whose main goal is to develop a platform of action and social involvement for private leaders). As a recognition of all the entrepreneurial results obtained through FAN Courier at national and regional level, Felix Patrascanu was designated 2014 The Entrepreneur of the Year at the 9th edition of the Business Review gala.

Ana Maria Ilie Orange


Digital Marketing Manager Orange Romania

Ana-Maria Ilie is Digital Marketing Manager for Orange Romania, where she manages the digital marketing team. Her team is responsible with the implementation of the online marketing strategy. Before joining Orange, Ana-Maria has set up the eCommerce department for the photo-video retailer F64. She is an enthusiast, passionate about Digital Technology and Behavioral Economics that worked in NGO’s, magazines, Advertising, IT (both sales and operational), retail and telecom in order to gain insights and to be able to assess many sides of a business. Because she considers that commercial decisions should be based on data, her focus is on analytics, user experience and implementing marketing automation systems. It’s all about the team and people interactions.

Lucian Aldescu DPD Romania


CEO DPD Romania

Lucian Aldescu began his career in transporation and logistics in 1994, as logistic manager for the Belgian company Eculine. In 1997 he founds together with James Gray-Cheape, Pegasus Courier, the first Same Day courier company in Bucharest. Pegasus was acquired in 2008 by the GeoPost group, changing its name to DPD Romania. Starting with 2008, Lucian Aldescu is the CEO of DPD Romania – company part of DPDgroup, the second largest courier company in Europe. For the next 5 years, Aldescu’s goal is to triple the company revenues and to position the company as a leader in the Balkans. Lucian Aldescu is a graduate of the MBA Tiffin University program and was the President of A.O.C.R. (The Romanian Courier Operators Association) during the 2009-2011 timeframe.

Antonio Eram Netopia mobilPay


CEO & Founder NETOPIA mobilPay

With an extensive experience of over 19 years in Romanian online, Antonio Eram founded his own company, NETOPIA mobilpay, in 2005. Today, the company is the leader of the local digital and mobile payments market. Based in Bucharest and with an office in USA, NETOPIA mobilPay has become the first Romanian product to receive an award at a Silicon Valley competition. The Romanian application mobilPay Wallet, developed by NETOPIA, was one of the top 3 most voted technologies at the first expo dedicated to startups present in the world IT giants center. mobilPay Wallet is one of the most awarded Romanian market solutions, receiving the award for the yearly innovation at the 2014 Nocash Gala for the category of “Non-Banking Payment Solutions”. The application also received the 1st prize in the Romanian Mobile Awards in 2014.

Adrian Urda Altex Omnichannel


Vicepresident ALTEX Romania

Adrian Urda is part of the ALTEX Romania team since the first few years after the company was founded and he began his activity as manager for a Craiova shop. During the next years, Adrian Urda was one of the key persons in the development of ALTEX and managed to maintain a constant rhythm regarding the business growth, over the market level. This evolution lead to the Romanian electro-IT leadership status of the company, offering clients for over 20 years a wide range of quality products and services at the best possible prices. As ALTEX Romania Vicepresident, he presently coordinates the whole retailer network activity, formed of over 120 national shops as well as the online shops of the company, and

Marian Seitan Mediapost Hit Mail


General Manager Mediapost Hit Mail

Marian Seitan is the General Manager of the Mediapost Hit Mail group.  Marian graduated the International Business Facult, part of the Economic Studies Academy Bucharest in 1996 and the Romanian-Canadian MBA in 2004. In 1997, he founded the Hit Mail company and was one of the pioneers in direct marketing in Romania. Under his leadership, Hit Mail launched the main Romanian direct marketing tools. Marian Seitan is also the President of ARMAD (The Romanian Association for Direct Marketing). The Mediapost Hit Mail group is the largest direct & relationship marketing  group in Romania, with a revenue of over 10.8 million EUR in 2015 and is 100% the property of Mediapost SA (France), part of the French Post.

Marius Costin PayU Romania


CEO PayU România

Marius Costin has 19 years of business experience. 13+ years of experience in communication. 25 years – his age when he first became a manager. 800 people – the largest team he coordinated. He worked in 4 industries. He implemented 2 startups with a financial impact of 8 figures in EUR. 9 future managers benefited from his coaching and mentoring skills. Behind all these figures is one of the most performant Romanian managers. Presently, Marius Costin coordinates the PayU Romania team – the leader of the local online payments market –  as Country Manager.

Stefan Bochis Credius Online-Online


Product Manager Online CREDIUS IFN

Stefan Bochis, with 10 years of experience in banking and online, entered the CREDIUS team in order to implement an innovative online project. This project has already contributed to the sales growth of various online shops by granting them the possibility to give credits to their customers, no matter the type of product bought. “This is a project I was planning for a long time and CREDIUS offered me the necessary resources to implement it. I wish to also thank the GPeC team for offering me the opportunity to present this project to you in detail and to explain how sales growth has never been easier.”

Lucian Daia Zitec


Head of Custom Solutions Zitec

Lucian Daia is Head of Custom Solutions at Zitec, his main activity being performance, security and scalability  consultancy for web applications. For the past 3 years, Lucian has been dealing with open source apps migration to the Windows Azure cloud, being one of the Microsoft consultants as far as open source software in the cloud is concerned.

Doina Vilceanu ContentSpeed


Chief Marketing Officer ContentSpeed

With an experience of over a decade in international online, Doina coordinates the Marketing & Sales department of ContentSpeed, market leader in customised eCommerce software solutions. The e-commerce platform ContentSpeed is implemented by over 450 online shops and more than 35 B2B portals. Among the brands in the company portfolio we name SEPHORA, Diverta, IL PASSO, Chicco, Flormar, Betty Ice, Chocolat, QuickMobile and many others.

Bogdan Colceriu Frisbo fulfillment


CEO Frisbo

With over 10 years of marketing experience, Bogdan Colceriu is a consultant for some important Romanian companies, being an experienced strategist in online as well as offline. Bogdan Colceriu has chosen to be involved more deeply in 2 special projects, where he is more than a consultant. He is the CEO of Frisbo, the first Romanian e-fulfillment company, a co-founder for and an associate in As an e-commerce marketing specialist, Bogdan offers valuable insights, do’s & don’ts and practical examples on operating and marketing online shops.

Mugur Frunzetti Retargeting


Co-Founder & Chief Marketing Officer Retargeting

Mugur Frunzetti is a shareholder and CMO of Retargeting – SAAS in communication automation between online shops and their visitors. Launched by Rares Banescu, Retargeting got Mugur Frunzetti’s operational and financial support last year. Mugur is a serial entrepreneur with over 22 years of experience, 5 times winner of GPeC awards. Known as the founder of the online shops MarketOnline and Floria, with exits of more than 2 million EUR, Mugur uses his experience to help online shops get maximum sales out of their current client and visitor base.

Carmen Patirlageanu allpacka


Business Development  Manager

Carmen Pătîrlăgeanu runs the operations of the online platform, the only platform in Romania that helps you compare prices and place orders for different courier services at a national and international level, from his premium partners such as DPD, GLS, UPS and TCE. Together with the CEO, Colin Snead, who supervises the activity in South-Eastern Europe, she is responsible with the promotion and development of the company on the local market, especially for the e-commerce industry.

Valentin Radu Marketizator


CEO Marketizator

Valentin Radu is an entrepreneur with over 12 years of experience in online marketing and technology. He is the CEO of Marketizator, the first Romanian conversion optimization platform, as well as the co-founder of, one of the main players in Romanian local insurance. In the beginning of this year, Marketizator received a 1 million EUR investment for the Catalyst Romania fund and is planning to use the investment in order to continue its international expansion.



Cloud Solution Consultant Oracle

Raluca Jianu is working as a Cloud Solution Consultant in Oracle, for the Customer Experience portfolio. What that means is that she spends time with companies active in the digital space, who put the customer at the centre, to understand their acquisition and retention strategies and further propose solutions that underpin their business goals. In the past couple of years, Raluca has become very fond of working with marketers and address their automation and lead generation needs, as well as proposing ways of unifying the customer engagement across channels. She has worked with businesses in multiple industries and markets such as UK & Ireland, Nordics and BeNeLux, Eastern & Central Europe (Romania) etc



Principal Sales Consultant Oracle Romania

Mr. Ditescu  joined Oracle in 2006 as Application Senior Sales Consultant for Romania, having responsibilities in designing, promoting, selling complex integrated systems based on Oracle Applications. In July 2009 became Principal Sales Consultant covering Romania but EMEA region also. Since January 2012 the focus became exclusively oriented toward CRM and CX solution architectures. Its professional experience was achieved in companies like Oracle, Fujitsu Services, International Computer Ltd, S&T, S.E.R. Solutions AG, Alstom.

Bogdan Manolea



Bogdan Manolea is a legal consultant specialising in information technology, intellectual and industrial property and any other field that involves law, Internet and civic attitude. Bogdan is the owner of the webpage (Romanian for Internet Laws), that presents ever since 2001 the main evolutions in information technology law. Bogdan is the author of several articles and presentations about Law and IT (e-commerce, electronic signature, domain names, privacy etc.) and he is invited to several national and international events as a speaker. Bogdan is also the Co-Founder of


Senior Consultant in E-Commerce, Usability, Analytics, Conversion Rate Optimization and Online Marketing @ECOMpedia

Liviu Taloi is the Co-Founder of and Community Manager for GPeC. He has over 15 years of experience in online marketing and over 10 years of experience in e-commerce. He was, among other positions, the PR Manager of eMAG. Liviu TALOI worked together with online shops such as eMAG, MarketOnline, SigmaNET, F64, FashionUP, TAMOS, Kurtmann, ZorileStore,, MetaphoraBijoux,, eMenAtWork, e-commerce platforms and full-service digital agencies such as Content Speed, Shopmania BIZ,, travel websites like EXIMTUR and Veltravel.
Ela Moraru Google


Industry Manager Google Romania

Elisabeta Moraru has 13 years of experience in sales, marketing, business development and training. She has been for 3 years Industry Manager for Google and previously she held management positions for Xerox and Microsoft. Elisabeta has a PhD in Sociology and a Master’s Degree at tne National School for Political and Administrative Studies of Bucharest.

Dorin Boerescu 2Performant


CEO 2Parale & CEO 2Performant

Dorin Boerescu is the CEO of 2Parale – the biggest affiliate marketing network in Romania and one of the most important performance marketing companies. Ever since launch, 2Parale generated over 1.000.000 sales to its clients estimated at a value of over 37 million EUR. 2Parale includes over 450 clients – local and international market leaders and over 38000 affiliates.

Mugur Patrascu Screen Native


Fondator & Managing Director Screen Native

Mugur Pătrașcu is the Founder and Managing Director of the Screen Native agency and an associate professor of the Journalism and Communication Science Faculty. With more than 15 years of experience in the industry, Mugur Pătrașcu started his advertising career at D’Arcy, after spending some years in television. He continued with Leo Burnett and Grey, and in 2006 he founded iLeo, one of the best communication agencies in Romania. He then continued with Orasul Meu, Breeze Mobile, 4inmasina and Screen Native, the last business being part of his effort of reinventing today’s advertising.

Tudor Manea eMAG


General Manager eMAG Romania

Tudor Manea has been together with eMAG for 10 years, being the one to start the technology department. Before the general manager position, Tudor coordinated the technology team formed of 350 specialists in IT and processes. His team was responsible for the development of eMAG at local as well as regional level for the countries where eMAG is now present (Romania, Bulgaria, Hungary, Poland). Tudor Manea contributed significantly to the evolution of the team and of the business, being involved in various activities.
Lucia Ciuca Quantum Data Science


Managing Director Quantum Data Science

Lucia Ciucă always had a passion for figures and statistics as well as for research in general. She started working in research since university, while she was studying Political and Sociological Science at the Political and Administrative Studies National School. Today, Lucias has an extensive 10 years experience in the industry and she is the managing director of Quantum Data Science, the newest Romanian data technology company. The company is a member of thegroup, the largest independent marketing communication companies in Romania Before joining thegroup, Lucia was a Research Manager for eMAG since 2011 until 2012. Later on, she was promoted to Marketing and Communication Director for eMAG and she has spent 3 years with the largest local e-commerce website team.

Don’t miss out!

Hurry up! The Early Bird Offer of only 147 EUR (VAT included) is only available until May 15! Get your 3-day-pass and register now for GPeC Summit!