{"id":28100,"date":"2020-10-09T12:08:21","date_gmt":"2020-10-09T09:08:21","guid":{"rendered":"https:\/\/www.gpec.ro\/?post_type=happening&#038;p=28100"},"modified":"2025-09-24T10:53:36","modified_gmt":"2025-09-24T07:53:36","slug":"craig-sullivan-tba","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/craig-sullivan-tba\/","title":{"rendered":"Device Experience: Where Customers Decide if You Get Paid"},"content":{"rendered":"<p>Craig has audited hundreds of e-commerce, B2B and marketplace products, discovering one simple truth: <b>d<\/b><strong>evice experience starts in the hands of your customers.<\/strong><\/p>\n<p>Using real data and examples, he reveals the hidden issues that break most websites and apps &#8211; and how to avoid them.<\/p>\n<p>The fix is simple and fast. Google Analytics already holds the device, model, screen, and setup data you need. By targeting the <b><em>right<\/em> <\/b>customer devices and screens, you can close experience gaps that quietly destroy both conversion rates and user experience.<\/p>\n<p>Improving device experience isn\u2019t a costly project &#8211; it\u2019s one of the fastest ways to boost revenue and UX.<\/p>\n<p>Craig will share a free Looker Studio dashboard for GA4, so you can all optimize your <b><i>own\u00a0<\/i><\/b>visitor device experience.<\/p>\n<p>You\u2019ll also learn why just 5\u20137 key devices drive over 90% of revenue or engagement &#8211; and how making them work flawlessly can turn <strong>every <\/strong><b>visitor into a potential customer<\/b>.<\/p>\n<p><strong>English Session | Simultaneous Translation in Romanian Available<\/strong><\/p>\n","protected":false},"featured_media":0,"menu_order":176,"template":"","product_cat":[117],"class_list":["post-28100","happening","type-happening","status-publish","hentry","product_cat-summit-international-online-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":5,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28100\/revisions"}],"predecessor-version":[{"id":62844,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28100\/revisions\/62844"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=28100"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=28100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}