{"id":46666,"date":"2021-10-12T20:03:54","date_gmt":"2021-10-12T17:03:54","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/see-think-do-care-driving-innovation-from-customer-intent\/"},"modified":"2026-04-30T12:41:07","modified_gmt":"2026-04-30T09:41:07","slug":"friction-the-great-post-click-conversion-killer","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/friction-the-great-post-click-conversion-killer\/","title":{"rendered":"Friction: the Great Post-Click Conversion Killer"},"content":{"rendered":"<p>Behind every lost lead or sale, there\u2019s friction &#8211; small moments of hesitation, doubt, or irritation that slow users down after the click.<\/p>\n<p>But friction isn\u2019t always easy to spot, especially if you don\u2019t know what to look for.<\/p>\n<p>In this presentation, you\u2019ll get a clear overview of the three types of friction, how they impact your post-click performance, and practical tips for identifying and eliminating them.<\/p>\n<p>You\u2019ll walk away with a simple process and practical tools you can use right away to generate more leads and drive more sales.<\/p>\n<p>Takeaways:<\/p>\n<ul>\n<li>An overview of the three types of friction and their place in the hierarchy<\/li>\n<li>An understanding of how they impact post-click performance<\/li>\n<li>Tips for identifying and eliminating friction<\/li>\n<li>A simple process for running your own friction analysis<\/li>\n<\/ul>\n<p><strong>English Session | Simultaneous Translation in Romanian Available<\/strong><\/p>\n","protected":false},"featured_media":0,"menu_order":100,"template":"","product_cat":[183],"class_list":["post-46666","happening","type-happening","status-publish","hentry","product_cat-conferinta-noiembrie-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46666\/revisions"}],"predecessor-version":[{"id":64663,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/46666\/revisions\/64663"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=46666"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=46666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}