{"id":50995,"date":"2023-01-23T17:02:42","date_gmt":"2023-01-23T15:02:42","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/ux-marketing-tips-pentru-cresterea-ratei-de-conversie-modul-2\/"},"modified":"2026-01-23T11:25:34","modified_gmt":"2026-01-23T09:25:34","slug":"trenduri-hot-in-e-commerce-si-digital-marketing-care-schimba-regulile-jocului","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/trenduri-hot-in-e-commerce-si-digital-marketing-care-schimba-regulile-jocului\/","title":{"rendered":"Hot trends in eCommerce and Digital Marketing that are changing the rules of the game"},"content":{"rendered":"<p data-start=\"58\" data-end=\"163\">Technology is evolving at a rapid pace, and the eCommerce landscape as we know it today is changing fast.<\/p>\n<p data-start=\"165\" data-end=\"513\">On January 11, Google announced the <strong data-start=\"201\" data-end=\"238\">Universal Commerce Protocol (UCP)<\/strong>, marking a new phase for online commerce and a step toward conversational shopping. <strong data-start=\"323\" data-end=\"343\">Agentic commerce<\/strong> is already here, OpenAI has announced a <strong data-start=\"384\" data-end=\"472\">4% commission for every transaction made through ChatGPT Instant Checkout on Shopify<\/strong>, SEO may fundamentally change, and more.<\/p>\n<p data-start=\"515\" data-end=\"932\" data-is-last-node=\"\" data-is-only-node=\"\">We will discuss all these changes and how they impact us \u2014 both from a business and a personal perspective (including legal considerations) \u2014 together with some of the top experts in Romania: <strong data-start=\"707\" data-end=\"932\" data-is-last-node=\"\">Bogdan Manolea (Executive Director, ApTI &amp; Co-Founder, TRUSTED.ro), Liviu Taloi (Director of Data Analytics, DWF), Mihai V\u00een\u0103toru (Managing Partner, DWF), and \u0218tefan Chiriacescu (Co-Founder &amp; CEO, eCommerce Today Agency).<\/strong><\/p>\n","protected":false},"featured_media":0,"menu_order":36,"template":"","product_cat":[209],"class_list":["post-50995","happening","type-happening","status-publish","hentry","product_cat-ziua-4-scoala-de-iarna-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/50995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":10,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/50995\/revisions"}],"predecessor-version":[{"id":63712,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/50995\/revisions\/63712"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=50995"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=50995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}