{"id":51008,"date":"2022-02-01T18:27:50","date_gmt":"2022-02-01T16:27:50","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/facebook-instagram-tiktok-ads-modul-2\/"},"modified":"2026-01-23T11:21:52","modified_gmt":"2026-01-23T09:21:52","slug":"cum-se-construieste-in-practica-identitatea-si-strategia-unui-brand","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/cum-se-construieste-in-practica-identitatea-si-strategia-unui-brand\/","title":{"rendered":"How to practically build a brand\u2019s identity and strategy"},"content":{"rendered":"<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:db5cc478-fc0f-45c9-906c-d3586c602ea0-29\" data-testid=\"conversation-turn-60\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"516b33c5-fed0-4bf8-8696-e9a211258b67\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<p data-start=\"58\" data-end=\"170\">Brand, branding, and strategy are talked about a lot, but rarely built and applied in a concrete, practical way.<\/p>\n<p data-start=\"172\" data-end=\"320\">The workshop led by <strong data-start=\"192\" data-end=\"211\">Roxana Hurduca\u0219<\/strong> presents the real way to build or optimize your brand identity and strategy \u2014 beyond definitions and slides.<\/p>\n<p data-start=\"322\" data-end=\"512\">In 90 minutes, you will go through the theoretical framework of the process and see how it is applied in practice: from the questions that truly matter to the decisions that shape direction.<\/p>\n<p data-start=\"514\" data-end=\"849\">The workshop combines applied theory with a real use case, built around a real brand selected by Roxana from among the participants. You will see how a brand takes shape in real time, how relevant information is separated from noise, and how a functional strategic core is structured: positioning, direction, and communication pillars.<\/p>\n<p data-start=\"851\" data-end=\"877\">By the end, you will have:<\/p>\n<ul data-start=\"878\" data-end=\"1069\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"878\" data-end=\"934\">\n<p data-start=\"880\" data-end=\"934\">A clear understanding of the brand strategy process;<\/p>\n<\/li>\n<li data-start=\"935\" data-end=\"997\">\n<p data-start=\"937\" data-end=\"997\">A set of practical questions applicable to your own brand;<\/p>\n<\/li>\n<li data-start=\"998\" data-end=\"1069\" data-is-last-node=\"\">\n<p data-start=\"1000\" data-end=\"1069\" data-is-last-node=\"\">A working logic you can use across different contexts and industries.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"menu_order":56,"template":"","product_cat":[207],"class_list":["post-51008","happening","type-happening","status-publish","hentry","product_cat-ziua-2-scoala-de-iarna-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/51008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":7,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/51008\/revisions"}],"predecessor-version":[{"id":63710,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/51008\/revisions\/63710"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=51008"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=51008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}