{"id":51025,"date":"2022-02-02T08:40:04","date_gmt":"2022-02-02T06:40:04","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/google-ads-modul-2\/"},"modified":"2026-02-03T11:46:31","modified_gmt":"2026-02-03T09:46:31","slug":"e-commerce-in-2026-privind-inainte-spre-trecut","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/e-commerce-in-2026-privind-inainte-spre-trecut\/","title":{"rendered":"E-Commerce in 2026 \u2013 Looking Forward by Learning from the Past"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"032b70cd-4ff8-4e9f-ac5c-601368b96ae6\" data-testid=\"conversation-turn-126\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"dfdae702-068f-4549-b4fb-5c946547250f\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<p data-start=\"0\" data-end=\"293\">We\u2019re used to marketing evolving constantly: increasingly effective omnichannel campaigns, data-driven decisions with direct impact on KPIs, and predictable funnels. But then 2026 arrived, and the AI revolution seems to have overturned everything we thought we knew about eCommerce. Or has it?<\/p>\n<p data-start=\"295\" data-end=\"735\">In this <strong data-start=\"303\" data-end=\"325\">90-minute workshop<\/strong>, we will take a concrete look at how digital marketing mechanisms for eCommerce are changing when AI directly influences discovery, comparison, and purchase decisions. We\u2019ll explore which strategies, tactics, and tools actually work in this new context, how you can transform your brand into a truly <strong data-start=\"626\" data-end=\"639\">AI-native<\/strong> one, and why, to understand what\u2019s next in eCommerce, we need to look forward\u2026 by looking back.<\/p>\n<p data-start=\"737\" data-end=\"749\">We\u2019ll cover:<\/p>\n<ul>\n<li data-start=\"753\" data-end=\"853\">What to do when AI \u201csteals\u201d your clicks and traffic becomes a by-product rather than the main goal<\/li>\n<li data-start=\"856\" data-end=\"944\">How AI \u201cthinks\u201d: how it can undermine your brand\u2014and how to make it work in your favor<\/li>\n<li data-start=\"947\" data-end=\"1066\">The \u201cblack box\u201d problem: can we still talk about data-driven marketing when we no longer have access to all the data?<\/li>\n<li data-start=\"1069\" data-end=\"1159\">How AI has \u201ckilled\u201d the classic acquisition funnel and replaced it with the messy middle<\/li>\n<li data-start=\"1162\" data-end=\"1242\">Why marketing costs have skyrocketed even when you haven\u2019t done anything wrong<\/li>\n<li data-start=\"1245\" data-end=\"1330\">What it really means to build an <strong data-start=\"1278\" data-end=\"1297\">AI-native brand<\/strong>, rather than just chasing trends<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"featured_media":0,"menu_order":76,"template":"","product_cat":[209],"class_list":["post-51025","happening","type-happening","status-publish","hentry","product_cat-ziua-4-scoala-de-iarna-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/51025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":8,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/51025\/revisions"}],"predecessor-version":[{"id":63769,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/51025\/revisions\/63769"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=51025"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=51025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}