{"id":54247,"date":"2023-08-16T10:50:06","date_gmt":"2023-08-16T07:50:06","guid":{"rendered":"https:\/\/www.gpec.ro\/happening\/a-crash-course-in-conversion-rate-optimization-hands-on\/"},"modified":"2023-08-16T10:50:06","modified_gmt":"2023-08-16T07:50:06","slug":"a-crash-course-in-conversion-rate-optimization-hands-on","status":"publish","type":"happening","link":"https:\/\/www.gpec.ro\/en\/happening\/a-crash-course-in-conversion-rate-optimization-hands-on\/","title":{"rendered":"Crash Course in Conversion Rate Optimization"},"content":{"rendered":"

30 Octombrie 2023 | BT Stup<\/h4>\n

10:00 – 11:30 Introduction to Conversion Rate Optimization & Best Practices<\/strong><\/p>\n

11:30 – 12:00 Break & Networking<\/p>\n

12:00 – 13:00 Testing, Tools and Analytics<\/strong><\/p>\n

13:00 – 13:30 Break & Networking<\/p>\n

13:30 – 15:00 Hands-on analysis of participant websites – class participation<\/strong><\/p>\n

Nivel workshop<\/strong>: \u00cencep\u0103tor \/ Intermediar<\/p>\n

Desf\u0103\u0219urare<\/strong>: BT Stup<\/strong><\/a>, Calea \u0218erban Vod\u0103 nr. 206, Bucure\u0219ti (zona Tineretului)<\/p>\n

Limba de predare<\/strong>: Englez\u0103<\/p>\n

Max. 20 de locuri<\/strong> disponibile!<\/p>\n

Crash Course in Conversion Rate Optimization<\/h2>\n

Understanding how to <\/span>turn website visitors into customers<\/b> – a process known as Conversion Rate Optimization (CRO) – can <\/span>make a significant difference<\/b> to your eCommerce website.\u00a0<\/span><\/p>\n

This workshop is about giving you <\/span>clear, practical knowledge<\/b> that you can use right away. You will learn how to use your website and online presence to support your business goals.<\/span><\/p>\n

You will learn how to make your online marketing efforts customer-focused and how to use different online tools effectively. This includes learning how to align social media, search engine optimization (SEO), and content marketing to <\/span>reach and engage your customers<\/b>.<\/span><\/p>\n

You will learn how to use data and testing to find out what works best for your business. This will help you <\/span>make decisions based on evidence, not guesswork<\/b>.<\/span><\/p>\n

The workshop is led by Martin Greif<\/strong> who has over 20 years of experience in online marketing. He\u2019s excellent at explaining things in a clear, straightforward way, so you don’t need to be a marketing expert to understand.\u00a0 The principles taught in the workshop are directly from his book \u201c<\/span>True Connections, Relationship Marketing in the Digital World<\/i><\/b>\u201d.<\/span><\/p>\n

In short, the workshop is <\/span>a no-nonsense, practical guide<\/b> to getting more sales through your eCommerce website.\u00a0<\/span><\/p>\n

Key Takeaways:<\/strong><\/p>\n

Put theory into practice. We’ll <\/span>review websites from the group to identify conversion issues<\/b> that are preventing website visitors from taking action. This isn’t just a passive learning experience – it’s a hands-on, collaborative activity that will give you a new perspective on your own digital marketing strategies.<\/span><\/p>\n

Here’s what you’ll take away from this exercise:<\/span><\/p>\n

    \n
  • Real-world examples<\/b>: By reviewing actual websites from other workshop participants, you’ll see real-world examples of what works and what doesn’t when it comes to conversion optimization.<\/span><\/li>\n
  • Peer feedback<\/b>: You’ll get feedback from other participants – fellow workshop attendees who understand the challenges you face. This can provide you with new insights and ideas that you might not have considered.<\/span><\/li>\n
  • Actionable improvements<\/b>: You’ll identify specific, actionable improvements you can make to your own website to increase conversions. These aren’t just theoretical ideas – they’re practical changes you can implement as soon as you get back to your office.<\/span><\/li>\n
  • A fresh perspective<\/b>: By evaluating other websites, you’ll learn to look at your own website with fresh eyes. You’ll be able to spot issues and opportunities that you might have missed before.<\/span><\/li>\n<\/ul>\n

    In short, the value to the attendees is actionable digital marketing ideas that will <\/span>generate revenue with lower marketing costs<\/b> for acquisition of new customers.<\/span><\/p>\n","protected":false},"featured_media":53933,"menu_order":2,"template":"","product_cat":[],"class_list":["post-54247","happening","type-happening","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/54247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/54247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media\/53933"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=54247"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/product_cat?post=54247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}