{"id":24550,"date":"2020-02-18T14:50:17","date_gmt":"2020-02-18T12:50:17","guid":{"rendered":"https:\/\/www.gpec.ro\/online-shops-competition\/criterii-de-jurizare\/"},"modified":"2026-07-07T13:28:25","modified_gmt":"2026-07-07T10:28:25","slug":"gpec-e-commerce-proficiency-audits","status":"publish","type":"page","link":"https:\/\/www.gpec.ro\/en\/gpec-e-commerce-proficiency\/gpec-e-commerce-proficiency-audits\/","title":{"rendered":"GPeC E-Commerce Proficiency Audits"},"content":{"rendered":"<div id=\"pl-24550\"  class=\"panel-layout\" ><div id=\"pg-24550-0\"  class=\"panel-grid panel-has-style\" ><div class=\"attending panel-row-style panel-row-style-for-24550-0\" id=\"bilete\" ><div id=\"pgc-24550-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-24550-0-0-0\" class=\"so-panel widget widget_siteorigin-panels-builder panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"col-full panel-widget-style panel-widget-style-for-24550-0-0-0\" ><div id=\"pl-w6a4cd4c9dc646\"  class=\"panel-layout\" ><div id=\"pg-w6a4cd4c9dc646-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div id=\"panel-w623c5aa3e9e0e-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\">\n<div class=\"element-title panel-widget-style panel-widget-style-for-w623c5aa3e9e0e-0-0-0\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h3>The auditing criteria were updated to better represent 2026 realities and so the Report you'll receive will give you a better understanding and image of the current status of your online store.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a4cd4c9dc646-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"1\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-1-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Audit UX<\/h2>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-w6a4cd4c9dc646-1-0-1\" class=\"so-panel widget widget_sow-accordion panel-last-child\" data-index=\"2\" ><div class=\"acordeon-criterii panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-1-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-accordion so-widget-sow-accordion-default-9f2740a83c14\"\n\t\t\t data-max-open-panels=\"2\" data-use-anchor-tags=\"false\" data-initial-scroll-panel=\"0\"\n\t\t><div>\n\t<div class=\"sow-accordion\">\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"i-homepage\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-i-homepage\" aria-controls=\"accordion-content-i-homepage\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tI. Homepage\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-i-homepage\"\n\t\t\t\tid=\"accordion-content-i-homepage\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p>1. <strong>Value\/Selling Proposition Clar<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul online comunic\u0103, \u00eenc\u0103 din primul ecran (f\u0103r\u0103 scroll), ce produse sau servicii ofer\u0103 \u0219i de ce un client ar trebui s\u0103 cumpere de aici \u0219i nu de la concuren\u021b\u0103. Value Proposition trebuie s\u0103 fie exprimat\u0103 printr-un mesaj clar, specific \u0219i diferen\u021biator, sub forma unui tagline, headline sau a unei declara\u021bii de pozi\u021bionare.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4629 aligncenter\" src=\"https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Books-Express-Tagline.jpg\" alt=\"Tagline criterii de evaluare Competitia GPeC\" width=\"800\" height=\"499\" srcset=\"https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Books-Express-Tagline.jpg 800w, https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Books-Express-Tagline-300x187.jpg 300w, https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Books-Express-Tagline-768x479.jpg 768w, https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Books-Express-Tagline-416x259.jpg 416w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>2. <b>Vizibilitatea \u0219i reprezentativitatea Gamei de Produse\u00a0<\/b><i><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorul trebuie s\u0103 \u00een\u021beleag\u0103 rapid, \u00eenc\u0103 de pe homepage, ce poate g\u0103si \u00een magazin \u0219i c\u00e2t de extins este catalogul \/ oferta de produse. Nu este suficient ca pagina principal\u0103 s\u0103 afi\u0219eze doar promo\u021bii, produse vedet\u0103 sau o singur\u0103 categorie de produse, dac\u0103 magazinul dispune de o ofert\u0103 mult mai ampl\u0103.<\/span><\/li>\n<\/ul>\n<p>3. <strong>Ierarhia Vizual\u0103 \u0219i U\u0219urin\u021ba de Scanare Vizual\u0103 a Paginii\u00a0<\/strong><i><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina principal\u0103 este structurat\u0103 astfel \u00eenc\u00e2t utilizatorii s\u0103 poat\u0103 identifica rapid cele mai importante elemente (categorii, produse-vedet\u0103, promo\u021bii etc.) \u0219i s\u0103 \u00een\u021beleag\u0103 organizarea con\u021binutului \u00een doar c\u00e2teva secunde.<\/span><\/li>\n<li>Elementele esen\u021biale (value proposition, categoriile principale, produsele reprezentative, promo\u021biile importante) trebuie s\u0103 fie eviden\u021biate vizual \u0219i prezentate \u00eentr-o ordine logic\u0103, care ghideaz\u0103 natural aten\u021bia utilizatorului. Utilizatorii nu citesc homepage-urile, ci le scaneaz\u0103.<\/li>\n<\/ul>\n<p>4. <strong>Calitatea Imaginilor \u0219i Prezentarea Vizual\u0103 a Brandului<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Imaginile de pe pagina principal\u0103 sunt de \u00eenalt\u0103 calitate, profesioniste \u0219i reprezint\u0103 \u00een mod autentic produsele \u0219i identitatea brandului.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Elementele vizuale trebuie s\u0103 inspire \u00eencredere, s\u0103 sus\u021bin\u0103 pozi\u021bionarea brandului \u0219i s\u0103 ajute utilizatorul s\u0103 \u00een\u021beleag\u0103 mai bine oferta magazinului. Se recomand\u0103 utilizarea fotografiilor proprii, a imaginilor de produs de calitate \u0219i a elementelor grafice personalizate, \u00een detrimentul imaginilor generice de tip stock.<\/span><\/li>\n<\/ul>\n<p>5. <b>Vizibilitatea Politicilor Comerciale Esen\u021biale\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Informa\u021biile esen\u021biale privind livrarea, returul \u0219i metodele de plat\u0103 sunt vizibile \u0219i u\u0219or accesibile \u00eenc\u0103 de pe pagina principal\u0103 a magazinului online.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Utilizatorii \u00ee\u0219i evalueaz\u0103 op\u021biunile de cump\u0103rare \u00eenc\u0103 din primele momente ale interac\u021biunii cu site-ul, de multe ori \u00eenainte de a explora produsele. Din acest motiv, politicile comerciale importante trebuie comunicate devreme \u0219i \u00eentr-un mod clar.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Verific\u0103m dac\u0103 homepage-ul afi\u0219eaz\u0103 sau ofer\u0103 acces rapid la informa\u021bii precum:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">costurile \u0219i condi\u021biile de livrare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pragul pentru transport gratuit;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">politica de retur \u0219i perioada de returnare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">metodele de plat\u0103 acceptate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">op\u021biuni de plat\u0103 \u00een rate, Buy Now Pay Later sau alte facilit\u0103\u021bi financiare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">garan\u021bii sau alte beneficii comerciale relevante.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>6.<b> <span style=\"font-weight: 400;\"><strong>Eficien\u021ba Bannerului Principal (Hero\/Banner)<\/strong>\u00a0<\/span><\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Bannerul principal (Hero Section) comunic\u0103 un mesaj relevant pentru utilizator, eviden\u021biaz\u0103 clar o categorie, un produs sau un beneficiu important \u0219i include un \u00eendemn la ac\u021biune (Call to Action \u2013 CTA) u\u0219or de identificat.<\/span><\/li>\n<li>Se recomand\u0103 utilizarea unei sec\u021biuni statice sau a unui banner controlat manual de utilizator. Caruselele care se schimb\u0103 automat reprezint\u0103 o practic\u0103 cu impact negativ asupra experien\u021bei utilizatorului, \u00een special pe dispozitivele mobile (utilizatorul nu poate opri automatizarea prin interac\u021biuni de tip hover). Din acest motiv, sec\u021biunile statice \u0219i bannerele controlate manual ofer\u0103 performan\u021be superioare din perspectiva experien\u021bei utilizatorului \u0219i a conversiei.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Verific\u0103m dac\u0103 bannerul principal:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afi\u0219eaz\u0103 con\u021binut relevant \u0219i valoros pentru utilizator;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comunic\u0103 un mesaj clar \u0219i u\u0219or de \u00een\u021beles;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eviden\u021biaz\u0103 produse, categorii sau beneficii importante;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">include un CTA vizibil \u0219i explicit;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">este u\u0219or de utilizat pe desktop \u0219i mobil;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">evit\u0103 elementele care distrag aten\u021bia sau creeaz\u0103 confuzie.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00cen cazul utiliz\u0103rii unui carusel, evalu\u0103m:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dac\u0103 utilizatorul \u00eel poate controla manual;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dac\u0103 navigarea este intuitiv\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dac\u0103 informa\u021biile importante nu sunt ascunse \u00een slide-uri secundare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dac\u0103 nu exist\u0103 schimbare automat\u0103 a con\u021binutului.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>7.<b> F\u0103r\u0103 \u00eentreruperi agresive\/ disruptive<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">La prima accesare a magazinului online, utilizatorul trebuie s\u0103 poat\u0103 vedea \u0219i explora con\u021binutul paginii f\u0103r\u0103 a fi \u00eentrerupt imediat de pop-up-uri, overlay-uri, intersti\u021biale sau alte elemente care blocheaz\u0103 navigarea.<\/span><\/li>\n<li>Dac\u0103 astfel de elemente sunt utilizate, acestea trebuie afi\u0219ate doar dup\u0103 ce utilizatorul a interac\u021bionat cu site-ul \u0219i trebuie s\u0103 poat\u0103 fi \u00eenchise u\u0219or \u0219i intuitiv.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Verific\u0103m dac\u0103, la prima vizit\u0103:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">con\u021binutul principal al paginii este accesibil imediat;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nu apar instant pop-up-uri pentru abonare la newsletter, reduceri sau alte oferte;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bannerele de cookies nu blocheaz\u0103 excesiv con\u021binutul;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ferestrele de tip overlay sau interstitial nu ocup\u0103 \u00eentregul ecran;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">elementele de \u00eenchidere sunt vizibile \u0219i u\u0219or de utilizat;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">experien\u021ba pe dispozitivele mobile r\u0103m\u00e2ne fluid\u0103 \u0219i neintruziv\u0103.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">\u00cen cazul existen\u021bei unui pop-up, evalu\u0103m dac\u0103 acesta apare dup\u0103 o interac\u021biune relevant\u0103, de exemplu:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dup\u0103 un anumit timp petrecut pe site;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dup\u0103 un anumit nivel de scroll;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dup\u0103 vizitarea mai multor pagini;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">la inten\u021bia de p\u0103r\u0103sire a site-ului (exit intent).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>8. <b>Disponibilitatea Produselor Promovate<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Produsele promovate pe pagina principal\u0103 trebuie s\u0103 fie disponibile pentru achizi\u021bie \u0219i s\u0103 poat\u0103 fi ad\u0103ugate \u00een co\u0219ul de cump\u0103r\u0103turi.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Homepage-ul reprezint\u0103 o promisiune f\u0103cut\u0103 utilizatorului. Produsele eviden\u021biate prin bannere, sec\u021biuni de produse recomandate, nout\u0103\u021bi sau bestseller-uri trebuie s\u0103 poat\u0103 fi cump\u0103rate \u00een momentul vizitei sau, dac\u0103 sunt temporar indisponibile, s\u0103 existe op\u021biuni clare pentru notificarea reaprovizion\u0103rii.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Verific\u0103m dac\u0103 produsele promovate:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sunt \u00een stoc \u0219i pot fi comandate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pot fi ad\u0103ugate \u00een co\u0219 f\u0103r\u0103 restric\u021bii nejustificate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afi\u0219eaz\u0103 corect informa\u021biile privind disponibilitatea;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nu conduc utilizatorul c\u0103tre produse indisponibile f\u0103r\u0103 alternative;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ofer\u0103 op\u021biuni de notificare atunci c\u00e2nd produsul nu este momentan disponibil.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"ii-navigarea-organizarea-categoriilor-de-produse\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-ii-navigarea-organizarea-categoriilor-de-produse\" aria-controls=\"accordion-content-ii-navigarea-organizarea-categoriilor-de-produse\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tII. Navigarea &amp; Organizarea Categoriilor de Produse\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-ii-navigarea-organizarea-categoriilor-de-produse\"\n\t\t\t\tid=\"accordion-content-ii-navigarea-organizarea-categoriilor-de-produse\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p>1.<strong> Structura Meniului \u0219i Organizarea Categoriilor<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Meniul de categorii este intuitiv, organizat logic \u0219i permite utilizatorilor s\u0103 g\u0103seasc\u0103 rapid produsele c\u0103utate. Structura categoriilor trebuie s\u0103 reflecte modul \u00een care utilizatorii caut\u0103 \u0219i \u00een\u021beleg produsele, nu modul \u00een care compania \u00ee\u0219i organizeaz\u0103 intern stocurile sau opera\u021biunile.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Categoriile p\u0103rinte trebuie s\u0103 fie clicabile \u0219i s\u0103 conduc\u0103 c\u0103tre o pagin\u0103 relevant\u0103 de categorie. \u00cen caz contrar, utilizatorii sunt for\u021ba\u021bi s\u0103 ghiceasc\u0103 \u00een ce subcategorie se afl\u0103 produsele dorite.<\/span><\/li>\n<\/ul>\n<p>2. <strong>Navigare Persistent\u0103 (Sticky Navigation)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Elementele esen\u021biale de navigare r\u0103m\u00e2n accesibile pe m\u0103sur\u0103 ce utilizatorul deruleaz\u0103 pagina. \u00cen mod ideal, header-ul persistent (sticky) trebuie s\u0103 p\u0103streze vizibile cel pu\u021bin urm\u0103toarele elemente: logo-ul magazinului (cu link c\u0103tre homepage); func\u021bia de c\u0103utare; co\u0219ul de cump\u0103r\u0103turi; meniul principal sau accesul rapid la categorii.<\/span><\/li>\n<\/ul>\n<p>3. <strong>Navigare de Tip \u201eBreadcrumbs\u201d<\/strong>\u00a0<i><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Paginile de categorie \u0219i de produs afi\u0219eaz\u0103 o cale de navigare de tip <\/span><b>Breadcrumbs<\/b><span style=\"font-weight: 400;\">, care indic\u0103 \u00een mod clar pozi\u021bia utilizatorului \u00een structura magazinului. Breadcrumbs trebuie s\u0103 afi\u0219eze ierarhia complet\u0103 a paginii \u0219i s\u0103 permit\u0103 revenirea rapid\u0103 la nivelurile superioare ale catalogului.<\/span><\/li>\n<\/ul>\n<p>4. <strong>Pozi\u021bia Curent\u0103 \u00een Navigare\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul indic\u0103 \u00een mod clar utilizatorului unde se afl\u0103 \u00een structura catalogului, at\u00e2t prin intermediul <\/span><b>Breadcrumbs<\/b><span style=\"font-weight: 400;\">, c\u00e2t \u0219i prin eviden\u021bierea categoriei active \u00een meniul principal.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Categoria sau sec\u021biunea \u00een care utilizatorul navigheaz\u0103 trebuie s\u0103 fie u\u0219or de identificat prin elemente vizuale precum: text eviden\u021biat (bold), culoare diferit\u0103, subliniere, fundal distinct, indicator grafic al st\u0103rii active.<\/span><\/li>\n<\/ul>\n<p>5. <strong>U\u0219urin\u021ba navig\u0103rii pe dispozitive mobile<\/strong><b><\/b><i><\/i><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Navigarea pe dispozitivele mobile trebuie sa fie intuitiv\u0103, u\u0219or de utilizat \u0219i s\u0103 permit\u0103 utilizatorilor s\u0103 g\u0103seasc\u0103 rapid produsele dorite.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00cen mod particular:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">meniul de tip <\/span><b>Hamburger<\/b><span style=\"font-weight: 400;\"> este u\u0219or de identificat \u0219i accesat;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">deschiderea \u0219i \u00eenchiderea meniului sunt intuitive;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">navigarea \u00eentre categorii \u0219i subcategorii este fluid\u0103 \u0219i u\u0219or de \u00een\u021beles;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilizatorii pot reveni la nivelurile anterioare f\u0103r\u0103 a utiliza butonul \u201eBack\u201d al browserului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">elementele interactive au dimensiuni suficiente pentru a fi ap\u0103sate confortabil;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">exist\u0103 suficient spa\u021biu \u00eentre op\u021biunile de navigare pentru a evita ap\u0103s\u0103rile accidentale.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Zonele de interac\u021biune (touch targets) ar trebui s\u0103 aib\u0103 o dimensiune minim\u0103 de aproximativ <\/span><b>44 \u00d7 44 px<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"iii-liste-de-produse-filtre-si-optiuni-de-sortare\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-iii-liste-de-produse-filtre-%c8%99i-op%c8%9biuni-de-sortare\" aria-controls=\"accordion-content-iii-liste-de-produse-filtre-%c8%99i-op%c8%9biuni-de-sortare\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tIII. Liste de Produse, Filtre \u0219i Op\u021biuni de Sortare\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-iii-liste-de-produse-filtre-%c8%99i-op%c8%9biuni-de-sortare\"\n\t\t\t\tid=\"accordion-content-iii-liste-de-produse-filtre-%c8%99i-op%c8%9biuni-de-sortare\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<ul>\n<li><span style=\"font-weight: 400;\"><strong>Con\u021binutul Paginilor de Categorie<\/strong><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Paginile de categorie afi\u0219eaz\u0103 un num\u0103r suficient de produse pentru ca utilizatorii s\u0103 poat\u0103 explora oferta \u0219i compara op\u021biunile disponibile f\u0103r\u0103 a fi nevoi\u021bi s\u0103 navigheze prin numeroase pagini.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">De asemenea, evalu\u0103m modul \u00een care sunt \u00eenc\u0103rcate produsele suplimentare \u0219i dac\u0103 experien\u021ba de navigare r\u0103m\u00e2ne fluid\u0103 pe m\u0103sur\u0103 ce utilizatorul parcurge categoria.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pe mobil, ideal este s\u0103 se \u00eencarce 15\u201330 de produse odat\u0103.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pe desktop, 50\u2013150 de produse odat\u0103. <\/span><\/li>\n<\/ul>\n<p>2. <strong>Informa\u021biile esen\u021biale din descrierile de produs<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Fiecare produs afi\u0219at \u00een listele de produse \u0219i \u00een paginile de categorie ofer\u0103 suficiente informa\u021bii pentru ca utilizatorul s\u0103 poat\u0103 decide rapid dac\u0103 merit\u0103 s\u0103 \u00eel exploreze \u00een detaliu. Fiecare descriere de produs ar trebui s\u0103 includ\u0103: imagine reprezentativ\u0103 a produsului, denumirea produsului, pre\u021bul, disponibilitatea \u00een stoc, eventuale evalu\u0103ri sau rating-uri, informa\u021bii despre variantele disponibile (culori, m\u0103rimi, configura\u021bii etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. <strong>Op\u021biuni de Sortare a Produselor\u00a0<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii trebuie s\u0103 poat\u0103 sorta produsele dintr-o categorie \u00een func\u021bie de criteriile cele mai relevante pentru procesul de cump\u0103rare \u0219i dac\u0103 metoda de sortare activ\u0103 este indicat\u0103 clar.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00cen mod ideal, magazinul ar trebui s\u0103 ofere op\u021biuni de sortare precum: Pre\u021b cresc\u0103tor, Pre\u021b descresc\u0103tor, Cele mai populare produse, Nout\u0103\u021bi, Cele mai bine evaluate produse.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">De asemenea, utilizatorul trebuie s\u0103 poat\u0103 identifica imediat dup\u0103 ce criteriu sunt ordonate produsele afi\u0219ate.<\/span><\/li>\n<\/ul>\n<p>4. <strong>Vizibilitatea \u0219i Accesibilitatea Filtrelor<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Filtrele trebuie sa fie u\u0219or de g\u0103sit \u0219i de accesat, astfel \u00eenc\u00e2t utilizatorii s\u0103 poat\u0103 restr\u00e2nge rapid lista de produse la cele relevante pentru nevoile lor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pe <\/span><b>desktop<\/b><span style=\"font-weight: 400;\">, filtrele ar trebui s\u0103 fie afi\u0219ate implicit \u00eentr-o zon\u0103 dedicat\u0103 (de regul\u0103, \u00een sidebar), f\u0103r\u0103 a necesita ac\u021biuni suplimentare din partea utilizatorului.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pe <\/span><b>mobil<\/b><span style=\"font-weight: 400;\">, trebuie s\u0103 existe un buton de filtrare vizibil \u0219i clar etichetat, pozi\u021bionat deasupra listei de produse \u0219i u\u0219or de identificat \u00eenc\u0103 de la prima interac\u021biune cu categoria.<\/span><\/li>\n<\/ul>\n<p>5. <strong>Relevan\u021ba Tipurilor de Filtre<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fiecare categorie de produse trebuie sa ofere filtre relevante pentru tipul de produse comercializate \u0219i pentru criteriile pe care utilizatorii le folosesc \u00een mod obi\u0219nuit \u00een procesul de selec\u021bie.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Filtrele trebuie s\u0103 fie adaptate specificului fiec\u0103rei categorii \u0219i s\u0103 \u00eei permit\u0103 utilizatorului s\u0103 restr\u00e2ng\u0103 rapid oferta la produsele care \u00eei corespund.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">6. <strong>Afi\u0219area Num\u0103rului de Produse din Filtre<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fiecare op\u021biune de filtrare trebuie sa afi\u0219eze num\u0103rul de produse disponibile \u0219i dac\u0103 magazinul gestioneaz\u0103 corect situa\u021biile \u00een care aplicarea anumitor filtre nu returneaz\u0103 niciun rezultat.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">7. <strong>Claritatea Filtrelor Aplicate<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii trebuie s\u0103 poat\u0103 identifica rapid ce filtre sunt active \u0219i dac\u0103 le pot elimina u\u0219or, individual sau \u00een totalitate. Ca bun\u0103 practic\u0103, filtrele aplicate ar trebui s\u0103 fie afi\u0219ate vizibil deasupra listei de produse, sub form\u0103 de etichete (chips\/tags).\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">8. <strong>Performan\u021ba Filtr\u0103rii<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Aplicarea filtrelor trebuie sa se realizeze rapid \u0219i fluid, f\u0103r\u0103 re\u00eenc\u0103rcarea complet\u0103 a paginii \u0219i f\u0103r\u0103 pa\u0219i suplimentari inutili. Ca bun\u0103 practic\u0103, lista de produse ar trebui s\u0103 se actualizeze automat imediat dup\u0103 selectarea unui filtru, f\u0103r\u0103 a necesita ap\u0103sarea unui buton de tip <\/span><b>\u201eAplic\u0103 filtrele\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p>9. <strong>Filtrarea dup\u0103 interval de pre\u021b<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii trebuie sa poat\u0103 filtra produsele dup\u0103 un interval de pre\u021b, iar aceast\u0103 func\u021bionalitate trebuie s\u0103 fie u\u0219or de utilizat \u0219i adaptat\u0103 produselor disponibile \u00een categoria respectiv\u0103.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Filtrul de pre\u021b ar trebui s\u0103 ofere un <\/span><b>slider de selec\u021bie a intervalului de pre\u021b<\/b><span style=\"font-weight: 400;\"> si c\u00e2mpuri pentru introducerea manual\u0103 a valorilor <\/span><b>minim<\/b><span style=\"font-weight: 400;\"> \u0219i <\/span><b>maxim<\/b><span style=\"font-weight: 400;\">. <\/span><\/li>\n<\/ul>\n<p>10. <strong>Gestionarea Listelor Lungi de Filtre\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Listele de filtre care con\u021bin un num\u0103r mare de op\u021biuni trebuiesa fie organizate astfel \u00eenc\u00e2t s\u0103 r\u0103m\u00e2n\u0103 u\u0219or de parcurs \u0219i de utilizat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Atunci c\u00e2nd un filtru dep\u0103\u0219e\u0219te aproximativ <\/span><b>8-10 op\u021biuni<\/b><span style=\"font-weight: 400;\">, lista ar trebui s\u0103 afi\u0219eze ini\u021bial doar cele mai relevante op\u021biuni, s\u0103 ofere un link de tip <\/span><b>\u201eVezi mai multe\u201d<\/b><span style=\"font-weight: 400;\"> sau s\u0103 permit\u0103 <\/span><b>c\u0103utarea \u00een interiorul filtrului<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"iv-search-cautare\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-iv-search-c%c4%83utare\" aria-controls=\"accordion-content-iv-search-c%c4%83utare\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tIV. Search \/ C\u0103utare\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-iv-search-c%c4%83utare\"\n\t\t\t\tid=\"accordion-content-iv-search-c%c4%83utare\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><strong>1. Vizibilitatea Barei de C\u0103utare<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2mpul de c\u0103utare trebuie s\u0103 fie vizibil, generos, amplasat \u00een header \u0219i sticky. Utilizatorii care folosesc func\u021bia de c\u0103utare au, de regul\u0103, o inten\u021bie de cump\u0103rare mai ridicat\u0103 dec\u00e2t cei care doar navigheaz\u0103 prin categorii \u0219i o rat\u0103 de conversie crescut\u0103.<\/span><\/p>\n<p><strong>2. Calitatea Sugestiilor de C\u0103utare\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Func\u021bia de c\u0103utare trebuie sa ofere sugestii \u00een timp real, pe m\u0103sur\u0103 ce utilizatorul tasteaz\u0103, iar acestea trebuie s\u0103 \u00eel ajute s\u0103 ajung\u0103 mai rapid la produsele sau categoriile de interes sau la\u00a0 alte c\u0103ut\u0103ri populare. De asemenea,\u00a0 se \u021bine cont de viteza de afi\u0219are a sugestiilor \u0219i claritatea diferen\u021bierii dintre tipurile de rezultate afi\u0219ate.<\/span><\/p>\n<p><strong>3. Toleran\u021ba la Gre\u0219elile de Tastare<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Func\u021bia de c\u0103utare trebuie sa poata identifica \u0219i gestiona gre\u0219elile de tastare frecvente, return\u00e2nd rezultate relevante sau suger\u00e2nd corectarea termenilor introdu\u0219i. \u00cen cadrul auditului, testarea se face cu 2-3 gre\u0219eli de tastare pentru produse sau branduri populare.<\/span><\/p>\n<p><strong>4. C\u0103utarea dup\u0103 Atribute, Sinonime \u0219i Limbaj Natural\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Func\u021bia de c\u0103utare trebuie s\u0103 \u00een\u021beleag\u0103 modul natural \u00een care utilizatorii caut\u0103 produse \u0219i s\u0103 poat\u0103 interpreta interog\u0103ri care con\u021bin: atribute de produs, culori, m\u0103rimi, utiliz\u0103ri specifice, expresii uzuale sau sinonime. Utilizatorii nu caut\u0103 \u00eentotdeauna dup\u0103 denumirea exact\u0103 a unui produs. \u00cen practic\u0103, ace\u0219tia formuleaz\u0103 c\u0103ut\u0103rile \u00eentr-un mod natural, combin\u00e2nd tipul produsului cu diverse caracteristici sau nevoi specifice (ex.: rochii negre pentru cocktail, cele mai bune procesoare pentru gaming, pantofi cu toc \u00eenalt etc.).<\/span><\/p>\n<p><strong>5. Gestionarea C\u0103ut\u0103rilor f\u0103r\u0103 Rezultate<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Magazinul trebuie sa gestioneze situa\u021biile \u00een care o c\u0103utare nu returneaz\u0103 niciun produs. \u00cen locul unei pagini goale sau a unui simplu mesaj de tip <\/span><b>\u201eNu au fost g\u0103site rezultate\u201d<\/b><span style=\"font-weight: 400;\">, utilizatorul ar trebui s\u0103 primeasc\u0103 alternative \u0219i recomand\u0103ri care s\u0103 \u00eel ajute s\u0103 \u00ee\u0219i continue navigarea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ca bun\u0103 practic\u0103, pagina f\u0103r\u0103 rezultate ar trebui s\u0103 poat\u0103 oferi: sugestii de corectare a termenului c\u0103utat, produse populare, categorii relevante, c\u0103ut\u0103ri alternative, recomand\u0103ri similare, informa\u021bii de contact sau posibilitatea de a solicita asisten\u021b\u0103.<\/span><\/p>\n<p><strong>6. Calitatea \u0219i Relevan\u021ba Rezultatelor de C\u0103utare<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Rezultatele afi\u0219ate trebuie sa fie relevante pentru termenul c\u0103utat \u0219i dac\u0103 produsele cele mai potrivite apar \u00een primele pozi\u021bii ale listei de rezultate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acest criteriu evalueaz\u0103 capacitatea motorului de c\u0103utare de a \u00een\u021belege inten\u021bia utilizatorului \u0219i de a ordona rezultatele \u00eentr-un mod logic \u0219i util.<\/span><\/p>\n<p><strong>7. Afi\u0219area Rezultatelor de C\u0103utare<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Rezultatele de c\u0103utare trebuie sa ofere suficiente informa\u021bii pentru ca utilizatorii s\u0103 poat\u0103 evalua \u0219i compara produsele f\u0103r\u0103 a fi nevoi\u021bi s\u0103 acceseze fiecare pagin\u0103 de produs \u00een parte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00cen mod ideal, fiecare rezultat de c\u0103utare ar trebui s\u0103 afi\u0219eze: imaginea produsului, denumirea produsului, pre\u021bul, disponibilitatea \u00een stoc, alte informa\u021bii relevante pentru decizia de cump\u0103rare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De asemenea, evalu\u0103m dac\u0103 pagina de rezultate ofer\u0103:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">op\u021biuni de sortare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">filtre;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">func\u021bionalit\u0103\u021bi similare unei pagini de categorie.<\/span><\/li>\n<\/ul>\n<p><strong>8. P\u0103strarea Termenului de C\u0103utare<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Termenul introdus de utilizator trebuie sa r\u0103m\u00e2n\u0103 vizibil \u00een c\u00e2mpul de c\u0103utare dup\u0103 afi\u0219area rezultatelor. Dup\u0103 efectuarea unei c\u0103ut\u0103ri, utilizatorul trebuie s\u0103 poat\u0103 vedea \u00een continuare interogarea introdus\u0103 \u0219i s\u0103 o poat\u0103 modifica cu u\u0219urin\u021b\u0103.<\/span><\/p>\n<p><strong>9. C\u0103utarea Informa\u021biilor Non-Produs<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Func\u021bia de c\u0103utare trebuie s\u0103 poat\u0103 returna nu doar produse, ci \u0219i informa\u021bii utile despre magazin \u0219i procesul de cump\u0103rare. Utilizatorii ar trebui s\u0103 poat\u0103 g\u0103si prin c\u0103utare: informa\u021bii despre livrare, politica de retur, metode de plat\u0103, date de contact, \u00eentreb\u0103ri frecvente (FAQ), garan\u021bii, alte pagini de suport \u0219i asisten\u021b\u0103.<\/span><\/p>\n<p><strong>10. C\u0103utarea dup\u0103 Tipul de Produs \u0219i Categorii<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Func\u021bia de c\u0103utare trebuie s\u0103 recunoasc\u0103 atunci c\u00e2nd utilizatorul caut\u0103 o categorie de produse \u0219i dac\u0103 \u00eel direc\u021bioneaz\u0103 c\u0103tre categoria relevant\u0103, nu doar c\u0103tre o list\u0103 de produse individuale. \u00cen astfel de situa\u021bii, func\u021bia de c\u0103utare ar trebui s\u0103 identifice inten\u021bia utilizatorului \u0219i s\u0103 ofere acces direct la categoria relevant\u0103 sau s\u0103 o eviden\u021bieze \u00een rezultatele afi\u0219ate.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"v-pagina-de-produs\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-v-pagina-de-produs\" aria-controls=\"accordion-content-v-pagina-de-produs\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tV. Pagina de produs\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-v-pagina-de-produs\"\n\t\t\t\tid=\"accordion-content-v-pagina-de-produs\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><strong>1 Imaginile Produsului<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina de produs s\u0103 ofere suficiente imagini de calitate pentru ca utilizatorii s\u0103 poat\u0103 evalua corect produsul \u00eenainte de achizi\u021bie. \u00cen mod ideal, pagina de produs ar trebui s\u0103 con\u021bin\u0103 minimum <\/span><b>5 imagini relevante<\/b><span style=\"font-weight: 400;\"> pentru fiecare produs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ca bun\u0103 practic\u0103, fiecare produs ar trebui s\u0103 includ\u0103:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">imagini de \u00eenalt\u0103 rezolu\u021bie;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fotografii din mai multe unghiuri;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">detalii relevante ale produsului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">imagini care ilustreaz\u0103 utilizarea produsului \u00een context real.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>2. Vizibilitatea Pre\u021bului \u0219i a Butonului \u201eAdaug\u0103 \u00een Co\u0219\u201d<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pre\u021bul produsului \u0219i butonul <\/span><b>\u201eAdaug\u0103 \u00een co\u0219\u201d<\/b><span style=\"font-weight: 400;\"> trebuie afi\u0219ate \u00eentr-o zon\u0103 vizibil\u0103 a paginii \u0219i s\u0103 fie pozi\u021bionate suficient de aproape unul de cel\u0103lalt pentru a sus\u021bine procesul de decizie.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00cen mod ideal:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pre\u021bul \u0219i butonul de cump\u0103rare trebuie s\u0103 fie vizibile f\u0103r\u0103 scroll;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cele dou\u0103 elemente trebuie s\u0103 fie grupate vizual;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilizatorul trebuie s\u0103 poat\u0103 evalua rapid oferta \u0219i s\u0103 ini\u021bieze achizi\u021bia f\u0103r\u0103 a c\u0103uta informa\u021bii suplimentare.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3. Vizibilitatea \u0219i Designul Butonului \u201eAdaug\u0103 \u00een Co\u0219\u201d<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Butonul <\/span><b>\u201eAdaug\u0103 \u00een co\u0219\u201d<\/b><span style=\"font-weight: 400;\"> ar trebui s\u0103 fie cel mai vizibil element de ac\u021biune din pagina de produs iar mesajul de CTA c\u00e2t mai clar. \u00cen mod ideal, butonul trebuie s\u0103 fie eviden\u021biat vizual fa\u021b\u0103 de celelalte ac\u021biuni disponibile, s\u0103 utilizeze o culoare distinct\u0103 pentru ac\u021biunea principal\u0103, s\u0103 aib\u0103 dimensiuni suficient de mari pentru utilizarea confortabil\u0103 pe desktop \u0219i pe mobil \u0219i s\u0103 con\u021bin\u0103 un text clar \u0219i lipsit de ambiguitate.<\/span><\/li>\n<\/ul>\n<p><strong>4. Variantele de produs \u0219i op\u021biuni\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Verific\u0103m dac\u0103 variantele disponibile ale produsului (culoare, m\u0103rime, capacitate, configura\u021bie, material etc.) sunt afi\u0219ate clar \u0219i pot fi selectate u\u0219or de c\u0103tre utilizator. De asemenea, evalu\u0103m dac\u0103, dup\u0103 selectarea unei variante, informa\u021biile relevante din pagina de produs se actualizeaz\u0103 automat, inclusiv imaginile produsului, pre\u021bul, disponibilitatea, codul produsului (unde este relevant).<\/span><\/li>\n<\/ul>\n<p><strong>5. Afi\u0219area Disponibilit\u0103\u021bii de Stoc<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Informa\u021biile privind disponibilitatea produsului sunt afi\u0219ate clar \u0219i vizibil \u00een apropierea pre\u021bului \u0219i a butonului <\/span><b>\u201eAdaug\u0103 \u00een co\u0219\u201d<\/b><span style=\"font-weight: 400;\">. De asemenea, evalu\u0103m modul \u00een care magazinul gestioneaz\u0103 produsele indisponibile \u0219i dac\u0103 ofer\u0103 utilizatorilor posibilitatea de a fi notifica\u021bi atunci c\u00e2nd produsul revine \u00een stoc.<\/span><\/li>\n<\/ul>\n<p><strong>6. Calitatea Descrierii Produsului\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Descrierea produsului ajut\u0103 utilizatorii s\u0103 \u00een\u021beleag\u0103 rapid beneficiile produsului \u0219i motivele pentru care acesta le poate satisface nevoile. O descriere eficient\u0103 nu se limiteaz\u0103 la enumerarea caracteristicilor tehnice, ci explic\u0103 \u0219i avantajele pe care produsul le ofer\u0103 \u00een utilizarea de zi cu zi. De asemenea, evalu\u0103m dac\u0103 informa\u021biile sunt prezentate \u00eentr-un format u\u0219or de parcurs \u0219i de \u00een\u021beles.<\/span><\/li>\n<\/ul>\n<p><strong>7. Specifica\u021bii Tehnice<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Produsele pentru care specifica\u021biile tehnice reprezint\u0103 un criteriu important de achizi\u021bie ofer\u0103 informa\u021bii complete, corecte \u0219i u\u0219or de consultat. Acest criteriu se aplic\u0103 \u00een special categoriilor precum cele de mai jos, dar f\u0103r\u0103 a ne limita la acestea:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">electronice;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">electrocasnice;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT&amp;C;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">echipamente sportive;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">unelte;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">auto;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">produse tehnice sau profesionale etc.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pentru astfel de categorii, specifica\u021biile trebuie s\u0103 fie prezentate \u00eentr-un format structurat \u0219i u\u0219or de parcurs.<\/span><\/p>\n<p><strong>8. Informa\u021bii despre Livrare \u0219i Costurile de Transport<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina de produs ofer\u0103 informa\u021bii clare despre:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">termenul estimat de livrare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">costurile de transport;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">condi\u021biile de livrare gratuit\u0103 (dac\u0103 exist\u0103).<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Aceste informa\u021bii trebuie s\u0103 fie u\u0219or accesibile \u0219i disponibile \u00eenainte ca utilizatorul s\u0103 adauge produsul \u00een co\u0219 sau s\u0103 \u00eenceap\u0103 procesul de checkout.<\/span><\/li>\n<\/ul>\n<p><strong>9. Vizibilitatea Politicii de Retur\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Verific\u0103m dac\u0103 utilizatorii pot accesa rapid informa\u021biile privind returul produselor direct din pagina de produs, f\u0103r\u0103 a fi nevoi\u021bi s\u0103 caute \u00een meniuri secundare sau \u00een footer. Ca bun\u0103 practic\u0103, pagina de produs ar trebui s\u0103 afi\u0219eze un rezumat al politicii de retur si un link c\u0103tre politica complet\u0103 de retur.<\/span><\/li>\n<\/ul>\n<p><strong>10. Recenzii \u0219i Evalu\u0103ri ale Clien\u021bilor\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina de produs trebuie sa afi\u0219eze recenzii \u0219i evalu\u0103ri oferite de clien\u021bi \u0219i dac\u0103 acestea sunt prezentate \u00eentr-un mod util pentru procesul de decizie.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">existen\u021ba rating-ului general al produsului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">num\u0103rul de recenzii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vizibilitatea evalu\u0103rii \u00een partea superioar\u0103 a paginii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">posibilitatea de filtrare \u0219i sortare dup\u0103 recenzii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">prezen\u021ba fotografiilor sau a con\u021binutului generat de utilizatori (User Generated Content).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>11. Recomand\u0103ri de Produse Complementare \u0219i Similare<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina de produs recomand\u0103 alte produse relevante care pot completa, \u00eembun\u0103t\u0103\u021bi sau extinde experien\u021ba de utilizare a produsului vizualizat (Ex: produse complementare, accesorii compatibile, consumabile, produse similare, produse cump\u0103rate frecvent \u00eempreun\u0103).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">De asemenea, evalu\u0103m relevan\u021ba recomand\u0103rilor \u0219i pozi\u021bionarea acestora \u00een pagin\u0103.<\/span><\/li>\n<\/ul>\n<p><strong>12. Experien\u021ba Paginii de Produs pe Mobil\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina de produs ofer\u0103 o experien\u021b\u0103 optimizat\u0103 pentru utilizatorii care navigheaz\u0103 de pe dispozitive mobile (accesibilitatea butonului de cump\u0103rare, utilizarea galeriei de imagini, lungimea \u0219i organizarea paginii, u\u0219urin\u021ba parcurgerii informa\u021biilor esen\u021biale).\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pe mobil, utilizatorii trebuie s\u0103 poat\u0103 analiza produsul \u0219i ini\u021bia cump\u0103rarea f\u0103r\u0103 efort suplimentar. Ac\u021biunea principal\u0103 trebuie s\u0103 fie permanent accesibil\u0103, iar con\u021binutul trebuie organizat astfel \u00eenc\u00e2t s\u0103 faciliteze o navigare rapid\u0103 \u0219i intuitiv\u0103.<\/span><\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"vi-cosul-de-cumparaturi\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-vi-co%c8%99ul-de-cump%c4%83r%c4%83turi\" aria-controls=\"accordion-content-vi-co%c8%99ul-de-cump%c4%83r%c4%83turi\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tVI. Co\u0219ul de cump\u0103r\u0103turi\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-vi-co%c8%99ul-de-cump%c4%83r%c4%83turi\"\n\t\t\t\tid=\"accordion-content-vi-co%c8%99ul-de-cump%c4%83r%c4%83turi\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><strong>1. Accesibilitatea Co\u0219ului \u0219i Confirmarea Ad\u0103ug\u0103rii Produselor<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii primesc o confirmare clar\u0103 atunci c\u00e2nd adaug\u0103 un produs \u00een co\u0219 \u0219i dac\u0103 pot accesa co\u0219ul de cump\u0103r\u0103turi \u00een orice moment al navig\u0103rii.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Trebuie sa existe \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un mesaj sau feedback vizual dup\u0103 ad\u0103ugarea produsului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vizibilitatea permanent\u0103 a pictogramei co\u0219ului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afi\u0219area num\u0103rului de produse din co\u0219;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">existen\u021ba unui mini-co\u0219 (mini cart) sau a unei previzualiz\u0103ri rapide.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2. Claritatea Informa\u021biilor din Co\u0219ul de Cump\u0103r\u0103turi\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina co\u0219ului de cump\u0103r\u0103turi afi\u0219eaz\u0103 toate informa\u021biile necesare pentru ca utilizatorii s\u0103 poat\u0103 verifica rapid \u0219i cu \u00eencredere produsele selectate \u00eenainte de finalizarea comenzii.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pentru fiecare produs din co\u0219 ar trebui s\u0103 fie afi\u0219ate, cel pu\u021bin:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">imaginea produsului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">denumirea produsului;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">varianta selectat\u0103 (culoare, m\u0103rime, configura\u021bie etc., dac\u0103 este cazul);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pre\u021bul unitar;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cantitatea;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">valoarea total\u0103 pentru produs (subtotal).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3. Modificarea Co\u0219ului de Cump\u0103r\u0103turi\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Verific\u0103m c\u00e2t de u\u0219or pot utilizatorii s\u0103 modifice con\u021binutul co\u0219ului de cump\u0103r\u0103turi \u00eenainte de finalizarea comenzii.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m dac\u0103 utilizatorii pot:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">modifica rapid cantitatea produselor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">elimina produse din co\u0219;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">salva produse pentru mai t\u00e2rziu (Save for Later \/ Wishlist), dac\u0103 aceast\u0103 func\u021bionalitate este disponibil\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">realiza toate aceste ac\u021biuni f\u0103r\u0103 \u00eentreruperi \u0219i f\u0103r\u0103 pa\u0219i inutili.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>4. Persisten\u021ba Co\u0219ului de Cump\u0103r\u0103turi (Cart Persistence)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Verific\u0103m dac\u0103 produsele ad\u0103ugate \u00een co\u0219 sunt p\u0103strate atunci c\u00e2nd utilizatorul p\u0103r\u0103se\u0219te temporar magazinul online \u0219i revine ulterior.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00cen cadrul evalu\u0103rii analiz\u0103m dac\u0103 produsele r\u0103m\u00e2n \u00een co\u0219 dup\u0103:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00eenchiderea browserului sau a tab-ului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">revenirea \u00een magazin dup\u0103 c\u00e2teva ore sau zile;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00eentreruperea temporar\u0103 a sesiunii de navigare.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>5. Vizibilitatea Butonului de Finalizare a Comenzii<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Butonul de tip <\/span><b>\u201eFinalizeaz\u0103 comanda\u201d<\/b><span style=\"font-weight: 400;\"> reprezint\u0103 principala ac\u021biune din pagina co\u0219ului de cump\u0103r\u0103turi \u0219i dac\u0103 acesta poate fi identificat \u0219i accesat imediat de c\u0103tre utilizatori.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">vizibilitatea butonului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pozi\u021bionarea acestuia \u00een pagin\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">diferen\u021bierea fa\u021b\u0103 de ac\u021biunile secundare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">claritatea mesajului afi\u0219at.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>6. Transparen\u021ba Costurilor\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii pot vedea \u00een co\u0219ul de cump\u0103r\u0103turi toate costurile asociate comenzii, \u00eenainte de a \u00eencepe procesul de checkout.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special dac\u0103 sunt afi\u0219ate:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">valoarea produselor (subtotal);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">costul estimat al livr\u0103rii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">taxele aplicabile (acolo unde este cazul);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reducerile \u0219i codurile promo\u021bionale aplicate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">valoarea total\u0103 estimat\u0103 a comenzii.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>6.7 C\u00e2mpul pentru Coduri Promo\u021bionale<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00e2mpul pentru introducerea codurilor promo\u021bionale \u00een co\u0219ul de cump\u0103r\u0103turi trebuie s\u0103 contribuie la o experien\u021b\u0103 de cump\u0103rare fluent\u0103. Ca bun\u0103 practic\u0103, c\u00e2mpul pentru codul promo\u021bional nu ar trebui s\u0103 fie eviden\u021biat pentru a nu crea frustr\u0103ri utilizatorilor care nu au un voucher de discount, ci accesibil printr-un link de tip:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201eAi un cod promo\u021bional?\u201d<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u201eAplic\u0103 un voucher\u201d<\/b><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Dup\u0103 accesarea acestei op\u021biuni, utilizatorul poate introduce codul \u0219i poate vedea imediat rezultatul aplic\u0103rii acestuia.<\/span><\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"vii-checkout-comanda\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-vii-checkout-comanda\" aria-controls=\"accordion-content-vii-checkout-comanda\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tVII. Checkout \/ Comanda\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-vii-checkout-comanda\"\n\t\t\t\tid=\"accordion-content-vii-checkout-comanda\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><strong>1. Comand\u0103 f\u0103r\u0103 Crearea unui Cont (Guest Checkout)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii pot finaliza o comand\u0103 f\u0103r\u0103 a fi obliga\u021bi s\u0103 \u00ee\u0219i creeze un cont, iar aceast\u0103 op\u021biune este prezentat\u0103 clar \u00eenc\u0103 de la \u00eenceputul procesului de checkout.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">trebuie s\u0103 existe op\u021biunii de comand\u0103 f\u0103r\u0103 cont (Guest Checkout);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vizibilitatea acestei op\u021biuni;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pozi\u021bionarea fa\u021b\u0103 de op\u021biunea de autentificare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilizatorul este obligat sau nu s\u0103 \u00ee\u0219i creeze un cont \u00eenainte de finalizarea comenzii.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2. Simplitatea \u0219i U\u0219urin\u021ba Procesului de Checkout\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina de checkout trebuie s\u0103 fie simpl\u0103, clar\u0103 \u0219i orientat\u0103 exclusiv c\u0103tre finalizarea comenzii, f\u0103r\u0103 elemente care pot distrage aten\u021bia utilizatorului.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In aceast\u0103 etap\u0103:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">sunt eliminate elementele de navigare inutile;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nu sunt afi\u0219ate bannere promo\u021bionale;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nu exist\u0103 linkuri care \u00eencurajeaz\u0103 p\u0103r\u0103sirea checkout-ului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilizatorul este ghidat natural c\u0103tre finalizarea comenzii.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3, Indicatorul de Progres \u00een Checkout (Progress Indication)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Procesul de checkout trebuie sa afi\u0219eze un indicator clar al progresului, astfel \u00eenc\u00e2t utilizatorii s\u0103 \u0219tie \u00een permanen\u021b\u0103 unde se afl\u0103 \u0219i c\u00e2\u021bi pa\u0219i mai au p\u00e2n\u0103 la finalizarea comenzii. Acest criteriu se aplic\u0103 \u00een special checkout-urilor desf\u0103\u0219urate \u00een mai multe etape.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Indicatorul de progres ar trebui s\u0103 eviden\u021bieze:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pasul curent;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pa\u0219ii deja parcur\u0219i;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">etapele r\u0103mase p\u00e2n\u0103 la confirmarea comenzii.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>4. Structura \u0219i Organizarea Formularului de Checkout (Form Layout)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Formularul de check-out trebuie organizat \u00eentr-un mod clar \u0219i intuitiv, astfel \u00eenc\u00e2t utilizatorii s\u0103 poat\u0103 completa informa\u021biile rapid \u0219i f\u0103r\u0103 confuzie.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">structura formularului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ordinea c\u00e2mpurilor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dimensiunea \u0219i alinierea acestora;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">u\u0219urin\u021ba complet\u0103rii pe desktop \u0219i mobil.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>5. C\u00e2mpuri Obligatorii vs Op\u021bionale\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Formularul de check-out indic\u0103 \u00een mod clar care c\u00e2mpuri sunt obligatorii \u0219i care sunt op\u021bionale \u0219i dac\u0103 solicit\u0103 doar informa\u021biile necesare pentru finalizarea comenzii.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marcarea clar\u0103 a c\u00e2mpurilor obligatorii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">etichetarea explicit\u0103 a c\u00e2mpurilor op\u021bionale;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eliminarea c\u00e2mpurilor care nu aduc valoare procesului de cump\u0103rare.<\/span><br \/>\n<b style=\"font-size: 2em;\"><\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>6. Validarea \u00een Timp Real a C\u00e2mpurilor Completate \u00een Formular (Inline Validation)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Formularul de check-out valideaz\u0103 informa\u021biile introduse pe m\u0103sur\u0103 ce utilizatorul completeaz\u0103 c\u00e2mpurile \u0219i dac\u0103 eventualele erori sunt afi\u0219ate clar, \u00een dreptul c\u00e2mpului la care se refer\u0103.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">momentul \u00een care sunt afi\u0219ate erorile;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pozi\u021bionarea mesajelor de validare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">claritatea explica\u021biilor oferite;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0103strarea informa\u021biilor deja introduse \u00een formular.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>7. Completarea Automat\u0103 a Adresei\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Formularul de check-out simplific\u0103 introducerea adresei prin func\u021bionalit\u0103\u021bi de completare automat\u0103 \u0219i dac\u0103 evit\u0103 solicitarea inutil\u0103 a acelora\u0219i informa\u021bii de dou\u0103 ori.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">existen\u021ba unui sistem de autocomplete pentru adres\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">compatibilitatea cu func\u021biile de autofill ale browserului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">preselectarea op\u021biunii <\/span><b>\u201eAdresa de facturare este aceea\u0219i cu adresa de livrare\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>8. Metode de Plat\u0103\u00a0<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul ofer\u0103 suficiente metode de plat\u0103 pentru nevoile utilizatorilor \u0219i dac\u0103 acestea sunt prezentate clar \u00een procesul de checkout.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">diversitatea metodelor de plat\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">modul de prezentare \u0219i selectare a acestora;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">claritatea informa\u021biilor privind metoda aleas\u0103.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>9. Op\u021biuni de Livrare \u0219i Costuri Asociate<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii pot vedea toate op\u021biunile de livrare disponibile \u00eenainte de finalizarea comenzii \u0219i dac\u0103 fiecare metod\u0103 este \u00eenso\u021bit\u0103 de informa\u021bii clare privind costul \u0219i termenul estimat de livrare: afi\u0219area tuturor metodelor de livrare disponibile, transparen\u021ba costurilor, estimarea termenului de livrare pentru fiecare op\u021biune, u\u0219urin\u021ba cu care utilizatorii pot compara variantele disponibile.<\/span><\/li>\n<\/ul>\n<p><strong>10. Vizualizarea Rezumatului Comenzii\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pe tot parcursul procesului de check-out, utilizatorii au acces la un rezumat complet \u0219i actualizat al comenzii. Rezumatul ar trebui s\u0103 includ\u0103 cel pu\u021bin: produsele comandate, imaginea fiec\u0103rui produs, cantitatea, pre\u021bul individual, costul livr\u0103rii, reducerile aplicate (dac\u0103 exist\u0103), valoarea total\u0103 a comenzii.<\/span><\/li>\n<\/ul>\n<p><strong>11. Elemente de \u00cencredere la Checkout\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00cen etapa de plat\u0103, magazinul afi\u0219eaz\u0103 elemente care transmit \u00eencredere \u0219i reduc anxietatea utilizatorilor \u00eenainte de introducerea datelor de plat\u0103. Evalu\u0103m \u00een special prezen\u021ba unor elemente precum: indicarea unei conexiuni securizate (SSL), prezen\u021ba m\u0103rcilor de \u00eencredere, mesaje privind securitatea pl\u0103\u021bilor, logo-urile procesatorilor \u0219i metodelor de plat\u0103, garan\u021bii privind returul sau rambursarea banilor, informa\u021bii de contact \u0219i suport disponibile \u00een timpul checkout-ului.<\/span><\/li>\n<\/ul>\n<p><strong>12. Check-out de pe Dispozitive Mobile<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Procesul de check-out trebuie s\u0103 fie optimizat pentru utilizarea pe dispozitive mobile \u0219i s\u0103 faciliteze completarea rapid\u0103 \u0219i corect\u0103 a formularului.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">tipul de tastatur\u0103 afi\u0219at pentru fiecare c\u00e2mp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dimensiunea \u0219i accesibilitatea c\u00e2mpurilor \u0219i butoanelor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">u\u0219urin\u021ba complet\u0103rii formularului prin interac\u021biune tactil\u0103.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>13. Gestionarea Erorilor \u0219i Reluarea Check-out-ului\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Modul \u00een care magazinul gestioneaz\u0103 situa\u021biile \u00een care procesul de checkout este \u00eentrerupt din cauza unei erori, precum: e\u0219ecul proces\u0103rii pl\u0103\u021bii, expirarea sesiunii, \u00eentreruperea conexiunii, alte erori tehnice. Informa\u021biile introduse de utilizator trebuie p\u0103strate, mesajele de eroare trebuie s\u0103 fie clare \u0219i s\u0103 existe posibilitatea relu\u0103rii rapide a procesului de cump\u0103rare.<\/span><\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"viii-post-achizitie-thank-you-page\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-viii-post-achizi%c8%9bie-thank-you-page\" aria-controls=\"accordion-content-viii-post-achizi%c8%9bie-thank-you-page\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tVIII. Post-Achizi\u021bie \/ Thank You Page\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-viii-post-achizi%c8%9bie-thank-you-page\"\n\t\t\t\tid=\"accordion-content-viii-post-achizi%c8%9bie-thank-you-page\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>1. Claritatea Paginii de Confirmare a Comenzii<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Dup\u0103 finalizarea comenzii utilizatorul este direc\u021bionat c\u0103tre o pagin\u0103 de confirmare care comunic\u0103 \u00een mod clar c\u0103 achizi\u021bia a fost \u00eenregistrat\u0103 cu succes \u0219i ofer\u0103 toate informa\u021biile esen\u021biale despre comand\u0103.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pagina afi\u0219eaz\u0103 \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">confirmarea explicit\u0103 a plas\u0103rii comenzii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">num\u0103rul comenzii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rezumatul produselor comandate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">valoarea total\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">termenul estimat de livrare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">informa\u021bii despre pa\u0219ii urm\u0103tori.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2. E-mailul de Confirmare a Comenzii\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Dup\u0103 finalizarea comenzii utilizatorul prime\u0219te rapid un e-mail de confirmare care con\u021bine toate informa\u021biile necesare despre achizi\u021bie.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">timpul de trimitere al e-mailului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dac\u0103 e-mail-ul ajunge \u00een Inbox sau \u00een Spam \/ Promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">informa\u021biile incluse;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">claritatea mesajului;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">informa\u021biile de contact \u0219i pa\u0219ii urm\u0103tori.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3. Urm\u0103rirea Comenzii<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii trebuie s\u0103 poat\u0103 urm\u0103ri u\u0219or stadiul comenzii dup\u0103 finalizarea achizi\u021biei \u0219i dac\u0103 magazinul ofer\u0103 informa\u021bii actualizate privind procesarea \u0219i livrarea acesteia, \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">existen\u021ba unei func\u021bionalit\u0103\u021bi de urm\u0103rire a comenzii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">accesul la aceasta din e-mailul de confirmare \u0219i\/sau din contul de client;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">nivelul de detaliu al informa\u021biilor afi\u0219ate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">actualizarea \u00een timp real a statusului comenzii.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>4. Posibilitatea cre\u0103rii unui cont dup\u0103 finalizarea comenzii\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Este recomandat ca magazinul s\u0103 ofere utilizatorilor posibilitatea de a-\u0219i crea un cont dup\u0103 finalizarea comenzii, f\u0103r\u0103 ca acest lucru s\u0103 fie o condi\u021bie pentru efectuarea achizi\u021biei; se evalueaz\u0103 \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">momentul \u00een care este propus\u0103 crearea contului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">u\u0219urin\u021ba procesului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">modul \u00een care sunt prezentate beneficiile unui cont de client.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>5. Accesibilitatea datelor de contact \u0219i a serviciului de suport dup\u0103 achizi\u021bie\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Dup\u0103 achizi\u021bie utilizatorii magazinul trebuie s\u0103 aib\u0103 la \u00eendem\u00e2n\u0103 date de contact \u0219i informa\u021biile legate de serviciul de suport, s\u0103 fie afi\u0219ate vizibil \u00een momentele \u00een care ace\u0219tia au cea mai mare nevoie de ele. De asemenea, prezen\u021ba informa\u021biilor de contact trebuie s\u0103 se regaseasc\u0103 \u00een e-mailul de confirmare, iar clien\u021bii trebuie s\u0103 aib\u0103 la dispozi\u021bie o diversitate de canale de comunicare.<\/span><\/li>\n<\/ul>\n<p><strong>6. Relevan\u021ba Recomand\u0103rilor de Produse dup\u0103 Finalizarea Comenzii<\/strong><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Pagina de confirmare a comenzii trebuie s\u0103 includ\u0103 recomand\u0103ri de produse \u0219i, \u00een cazul \u00een care acestea exist\u0103, sa fie relevante pentru achizi\u021bia realizat\u0103.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">relevan\u021ba produselor recomandate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">leg\u0103tura acestora cu produsele cump\u0103rate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">modul \u00een care recomand\u0103rile completeaz\u0103 experien\u021ba clientului, f\u0103r\u0103 a afecta satisfac\u021bia generat\u0103 de achizi\u021bia tocmai \u00eencheiat\u0103.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"ix-incredere-credibilitate-si-experienta-generala-de-utilizare-ux\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-ix-%c3%aencredere-credibilitate-%c8%99i-experien%c8%9ba-general%c4%83-de-utilizare-ux\" aria-controls=\"accordion-content-ix-%c3%aencredere-credibilitate-%c8%99i-experien%c8%9ba-general%c4%83-de-utilizare-ux\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tIX. \u00cencredere, Credibilitate \u0219i Experien\u021ba General\u0103 de Utilizare (UX)\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-ix-%c3%aencredere-credibilitate-%c8%99i-experien%c8%9ba-general%c4%83-de-utilizare-ux\"\n\t\t\t\tid=\"accordion-content-ix-%c3%aencredere-credibilitate-%c8%99i-experien%c8%9ba-general%c4%83-de-utilizare-ux\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><strong>1. Design modern \u0219i consecven\u021b\u0103 vizual\u0103<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul online ofer\u0103 o imagine modern\u0103, profesionist\u0103 \u0219i coeren\u021b\u0103 din punct de vedere vizual.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">aspectul general al interfe\u021bei;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">consisten\u021ba spa\u021bierii dintre elemente;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">paleta de culori;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">uniformitatea stilului vizual \u00een \u00eentregul magazin.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>2. Consisten\u021ba Culorii pentru Ac\u021biunile Principale<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul utilizeaz\u0103 o culoare unitar\u0103 \u0219i consecvent\u0103 pentru toate butoanele care reprezint\u0103 ac\u021biunile principale ale utilizatorului. Evalu\u0103m \u00een special dac\u0103 aceea\u0219i culoare este folosit\u0103 pentru butoane precum:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Adaug\u0103 \u00een co\u0219<span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Continu\u0103 c\u0103tre checkout<span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Finalizeaz\u0103 comanda<span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Caut\u0103<span style=\"font-weight: 400;\">;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alte ac\u021biuni principale din procesul de cump\u0103rare.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3. Elemente de \u00eencredere \u0219i certific\u0103ri\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul afi\u0219eaz\u0103 elemente de \u00eencredere provenite de la organiza\u021bii sau parteneri independen\u021bi, care contribuie la consolidarea credibilit\u0103\u021bii \u00een fa\u021ba utilizatorilor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special prezen\u021ba unor elemente precum:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">certific\u0103ri \u0219i m\u0103rci de \u00eencredere;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">certific\u0103ri de calitate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">logo-uri ale procesatorilor de pl\u0103\u021bi \u0219i ale partenerilor recunoscu\u021bi;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">garan\u021bii comerciale;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alte certific\u0103ri emise de organiza\u021bii independente.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>4. Accesibilitatea informa\u021biilor de contact\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Utilizatorii trebuie sa g\u0103seasca rapid \u0219i u\u0219or informa\u021biile de contact ale magazinului din orice pagin\u0103 a site-ului \u0219i s\u0103 aib\u0103 suficiente modalit\u0103\u021bi prin care pot solicita ajutor.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vizibilitatea num\u0103rului de telefon;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">existen\u021ba unei adrese de e-mail;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afi\u0219area adresei sediului sau a punctului de lucru (acolo unde este relevant);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">disponibilitatea unui chat online;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afi\u0219area programului de lucru al serviciului de suport.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>5. Gestionarea Erorilor \u0219i Pagina 404<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Verific\u0103m modul \u00een care magazinul gestioneaz\u0103 accesarea unor pagini inexistente \u0219i dac\u0103 ofer\u0103 utilizatorilor posibilitatea de a continua navigarea f\u0103r\u0103 a ajunge \u00eentr-un punct f\u0103r\u0103 ie\u0219ire.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">existen\u021ba unei pagini personalizate pentru eroarea 404;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilitatea informa\u021biilor afi\u0219ate;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">posibilitatea de a reveni rapid \u00een procesul de cump\u0103rare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">existen\u021ba altor pagini sau linkuri nefunc\u021bionale \u00een timpul navig\u0103rii.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>6. Viteza de \u00eenc\u0103rcare a paginilor magazinului<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Viteza de \u00eenc\u0103rcare a magazinului online pe dispozitive mobile trebuie s\u0103 aib\u0103 un impact pozitiv \u0219i s\u0103 contribuie la o experien\u021b\u0103 bun\u0103 a utilizatorilor. Evaluarea se realizeaz\u0103 folosind, ca punct de referin\u021b\u0103, <\/span><b>Google PageSpeed Insights<\/b><span style=\"font-weight: 400;\">, cu accent pe performan\u021ba \u00een condi\u021bii reale de utilizare pe conexiuni mobile. Principalul indicator urm\u0103rit este <\/span><b>Largest Contentful Paint (LCP)<\/b><span style=\"font-weight: 400;\">, care m\u0103soar\u0103 timpul necesar pentru afi\u0219area celui mai important element vizibil din pagin\u0103.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>7. Absen\u021ba Erorilor Func\u021bionale<\/strong>\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Principalele fluxuri de utilizare ale magazinului trebuie sa func\u021bioneze corect, f\u0103r\u0103 erori care pot bloca sau afecta experien\u021ba de cump\u0103rare.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evaluarea acoper\u0103 cel pu\u021bin urm\u0103toarele ac\u021biuni:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">navigarea prin categorii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilizarea func\u021biei de c\u0103utare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">accesarea paginilor de produs;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ad\u0103ugarea produselor \u00een co\u0219;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">modificarea co\u0219ului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ini\u021bierea procesului de checkout.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Testarea este realizat\u0103 at\u00e2t pe desktop, c\u00e2t \u0219i pe dispozitive mobile.<\/span><\/p>\n<p><strong>8. Calitatea Footer-ului<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Footer-ul magazinului trebuie s\u0103 ofere acces rapid la informa\u021biile \u0219i paginile esen\u021biale \u0219i s\u0103 fie organizate \u00eentr-o structur\u0103 clar\u0103 \u0219i u\u0219or de parcurs.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Footer-ul trebuie s\u0103 includ\u0103:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">politica de retur;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">informa\u021bii despre livrare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">datele de contact;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">principalele categorii de produse;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">informa\u021bii despre companie;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">linkuri c\u0103tre re\u021belele sociale;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alte pagini importante pentru utilizatori.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>9. Func\u021bionarea Butonului \u201e\u00cenapoi\u201d \u0219i P\u0103strarea Pozi\u021biei \u00een List\u0103<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Butonul <\/span><b>\u201e\u00cenapoi\u201d<\/b><span style=\"font-weight: 400;\"> al browserului trebuie sa func\u021bioneze corect pe \u00eentregul site \u0219i s\u0103 aduc\u0103 utilizatorii \u00een aceea\u0219i pozi\u021bie din lista de produse din care au plecat.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comportamentul butonului \u201e\u00cenapoi\u201d \u00een principalele fluxuri de navigare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0103strarea pozi\u021biei de scroll \u00een listele de produse;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">p\u0103strarea filtrelor \u0219i a ordon\u0103rii aplicate.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"x-experienta-pe-dispozitive-mobile\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-x-experien%c8%9ba-pe-dispozitive-mobile\" aria-controls=\"accordion-content-x-experien%c8%9ba-pe-dispozitive-mobile\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tX. Experien\u021ba pe dispozitive mobile\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-x-experien%c8%9ba-pe-dispozitive-mobile\"\n\t\t\t\tid=\"accordion-content-x-experien%c8%9ba-pe-dispozitive-mobile\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p><strong>1. Func\u021bionalit\u0103\u021bi adaptabile (Responsive Design)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul online se adapteaz\u0103 corect la diferite dimensiuni ale ecranului \u0219i ofer\u0103 o experien\u021b\u0103 optim\u0103 pe dispozitive mobile.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">adaptarea layout-ului la ecrane mici;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">absen\u021ba scroll-ului orizontal;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">afi\u0219area complet\u0103 a con\u021binutului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lizibilitatea textelor \u0219i dimensiunea elementelor interactive.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Testarea se realizeaz\u0103 pe un ecran mobil standard, cu o l\u0103\u021bime de aproximativ <\/span><b>390 px<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><strong>2. Dimensiunea \u0219i Spa\u021bierea Elementelor Tactile\u00a0<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Toate elementele interactive ale magazinului trebuie sa fie suficient de mari \u0219i bine spa\u021biate pentru a putea fi utilizate cu u\u0219urin\u021b\u0103 pe dispozitive mobile.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dimensiunea butoanelor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dimensiunea linkurilor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">c\u00e2mpurile formularelor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">op\u021biunile din meniuri \u0219i filtre;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">spa\u021bierea dintre elementele interactive.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"font-weight: 400;\">Ca recomandare, suprafa\u021ba tactil\u0103 a fiec\u0103rui element ar trebui s\u0103 aib\u0103 minimum <\/span><b>44 \u00d7 44 px<\/b><span style=\"font-weight: 400;\">, iar \u00eentre elementele interactive s\u0103 existe o distan\u021b\u0103 suficient\u0103 (aproximativ <\/span><b>2 mm<\/b><span style=\"font-weight: 400;\">) pentru a evita atingerile accidentale.<\/span><\/li>\n<\/ul>\n<p><strong>3. Viteza de \u00cenc\u0103rcare pe Dispozitive Mobile<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Verific\u0103m performan\u021ba magazinului online \u00een condi\u021bii reale de utilizare pe dispozitive mobile, folosind o conexiune cu vitez\u0103 limitat\u0103 (3G\/4G).<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">timpul de \u00eenc\u0103rcare al paginilor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">optimizarea imaginilor pentru mobil;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fluiditatea navig\u0103rii;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">performan\u021ba principalelor tipuri de pagini:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">pagina principal\u0103;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">pagina de categorie;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">pagina de produs.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>4. Func\u021bionalit\u0103\u021bi Native pentru Dispozitive Mobile (Tap-to-Call)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul utilizeaz\u0103 func\u021bionalit\u0103\u021bile specifice dispozitivelor mobile pentru a simplifica interac\u021biunea utilizatorilor \u0219i pentru a reduce num\u0103rul de pa\u0219i necesari efectu\u0103rii unor ac\u021biuni frecvente.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">posibilitatea apel\u0103rii directe prin atingerea num\u0103rului de telefon (<\/span><b>Tap-to-Call<\/b><span style=\"font-weight: 400;\">);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">utilizarea func\u021biilor de completare automat\u0103 (Autofill);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">folosirea geolocaliz\u0103rii pentru identificarea magazinelor sau punctelor de ridicare (acolo unde este relevant);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">integrarea func\u021biei native de distribuire (Share);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alte func\u021bionalit\u0103\u021bi specifice platformelor mobile care \u00eembun\u0103t\u0103\u021besc experien\u021ba utilizatorilor.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>5. U\u0219urin\u021ba Complet\u0103rii Formularelor pe Dispozitive Mobile (Form Usability on Mobile)<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Formularele din magazinul online trebuie sa fie optimizate pentru utilizarea pe dispozitive mobile \u0219i pot fi completate rapid, confortabil \u0219i cu un num\u0103r minim de erori.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dimensiunea \u0219i lizibilitatea c\u00e2mpurilor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">u\u0219urin\u021ba introducerii datelor;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">comportamentul tastaturii \u0219i al formularului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">vizibilitatea etichetelor \u0219i mesajelor de validare;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">experien\u021ba general\u0103 de completare pe ecrane mici.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>6. Elemente care pot afecta experien\u021ba pe mobil<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Magazinul online evit\u0103 elementele care afecteaz\u0103 experien\u021ba utilizatorilor pe dispozitive mobile \u0219i care \u00eengreuneaz\u0103 navigarea sau procesul de cump\u0103rare.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Evalu\u0103m \u00een special existen\u021ba unor situa\u021bii precum:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">blocarea select\u0103rii \u0219i copierii textului;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pop-up-uri agresive sau dificil de \u00eenchis;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">bannere fixe (cookie bar, chat, promo\u021bii) care acoper\u0103 con\u021binutul important;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">videoclipuri care pornesc automat cu sunet;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">alte elemente care \u00eempiedic\u0103 utilizarea normal\u0103 a site-ului pe ecrane mici.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a4cd4c9dc646-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"3\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-2-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>UX Mobile Audit<\/h2>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-w6a4cd4c9dc646-2-0-1\" class=\"so-panel widget widget_sow-accordion panel-last-child\" data-index=\"4\" ><div class=\"acordeon-criterii panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-2-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-accordion so-widget-sow-accordion-default-da31eacac4d7\"\n\t\t\t data-max-open-panels=\"2\" data-use-anchor-tags=\"false\" data-initial-scroll-panel=\"0\"\n\t\t><div>\n\t<div class=\"sow-accordion\">\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"xi-mobile-version-of-the-website\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-xi-mobile-version-of-the-website\" aria-controls=\"accordion-content-xi-mobile-version-of-the-website\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tXI. Mobile version of the website\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-xi-mobile-version-of-the-website\"\n\t\t\t\tid=\"accordion-content-xi-mobile-version-of-the-website\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<ol>\n<li><strong>Presence of essential content on the desktop and on the mobile version of the online shop<\/strong> (in addition to the promoted product catalog, there must be a minimum of pages containing help information, delivery and return policy, frequently asked questions, etc.)<\/li>\n<li><strong>Adapted to different mobile screen sizes<\/strong> (visible text, easy-to-tap buttons, etc.)<\/li>\n<li><strong>Use of mobile-specific elements<\/strong> (geolocation, click-to-call, click-to-sms)<\/li>\n<li><strong>Visibility and ability to quickly access your phone number or contact information<\/strong>;<\/li>\n<li><b>No pop-ups;<\/b><\/li>\n<li><strong>Shortest possible access time \/ speed of loading pages in the mobile version<\/strong> (check with ready.mobi);<\/li>\n<li><strong>All links on the mobile website must link to mobile-optimized pages<\/strong> (randomly checked)<\/li>\n<li><strong>Allocating adequate space between tapable elements<\/strong> - tapable elements that are too close to each other lead to unintentional clicks (this is most often the case with filters, footer links, etc.) - smartphone design good practices mention a space of at least 2 millimeters between the tapable elements on a mobile website<\/li>\n<li><strong>Tapable elements<\/strong> (buttons, links, navigation elements, form fields, checkboxes) should be at least 7 x 7 mm - Apple studies mention 44pts which means 6,875 \u00d7 6,875 mm, Nokia mentions 7 \u00d7 7 mm for index finger and 8 \u00d7 8 mm for the thumb, and Microsoft recommends 9 \u00d7 9 mm and mentions 7 \u00d7 7 mm as the minimum<\/li>\n<li>Icons must be tappable on mobile interfaces;<\/li>\n<li><strong>Auto-Refresh<\/strong> function when selecting or deselecting a filter - e-commerce good practices recommend avoiding \"apply filter\" buttons<\/li>\n<li><strong>Dynamic Filters<\/strong> - Filtering options must be updated according to the user's selections to prevent an empty product list from being displayed, such as<i> \"Sorry, but there are no products that match your criteria.\";<\/i><\/li>\n<li><strong>Highlighting<\/strong> very clearly, from the first screen of the homepage, the products sold by the online shop;<\/li>\n<li><strong>Easily accessible link on the homepage to check the status of the order<\/strong> - one of the main use cases on mobile devices (for example, the inclusion of the Order Verification status in the menu, whether the user is logged in or not);<\/li>\n<li><strong>The space allocated to each search result in the list or category page should never exceed half the height of the screen in portrait mode<\/strong> - if the results exceed half the height of the screen, users lose their overview of search results and their number.<\/li>\n<\/ol>\n<p><i>Example: Amazon.com<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4679\" src=\"https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Amazon-Mobile.png\" alt=\"\" width=\"720\" height=\"1280\" srcset=\"https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Amazon-Mobile.png 720w, https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Amazon-Mobile-169x300.png 169w, https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Amazon-Mobile-576x1024.png 576w, https:\/\/www.gpec.ro\/wp-content\/uploads\/2020\/03\/Amazon-Mobile-416x740.png 416w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>The approach with at least two product columns is also accepted.<\/p>\n<ol start=\"16\">\n<li>Generous and centrally located search bar with autosuggest function<\/li>\n<li><strong>In the product list, the tapable elements must be intuitive<\/strong> - it is important that the user immediately understands where the tap will take them and does not have erroneous expectations about where a particular tap will take them.<\/li>\n<li><strong>Use the \"load more\" option to navigate further in a specific results list or category page<\/strong> instead of paging options (hard to tap on mobile devices) or endless scrolling (does not allow the user to access footer information ). The page option can also be accepted instead of Load More, but the score cannot be maximum in this case.<\/li>\n<li><strong>Selection of text or images should be turned off for category or search results pages<\/strong>, as deselecting can often be difficult on mobile devices.<\/li>\n<li><strong>It is important to have the option to sort and filter the results on the category page<\/strong> so as not to leave the user scrolling through a very long list of products as the only option. Filtering and sorting is even more important on mobile devices than on desktop interfaces. It is recommended that filtering and sorting be found in nearby fields on the mobile website.<\/li>\n<li><strong>Highlighting the selected filters in a product listing<\/strong><\/li>\n<li><strong>Option to delete all selected filters from a single tap in a product listing<\/strong><\/li>\n<li><strong>Persistent cart on mobile devices from desktop and vice versa for logged in users<\/strong> - for a significant portion of users, adding products to the cart is similar to adding products to the wishlist \/ favorites list to find them later and make a later decision on them;<\/li>\n<li><strong>Avoid using drop-down menus for filters instead of the checkbox version<\/strong> - drop-down selection menus limit the user's overall view of filters. For cases where there are too many filters and options, it is recommended to either display them on a separate page \/ area, or display the first filters with the Show More option.<\/li>\n<li><strong>Showing the \"Back to top\" button or icon on all pages, only if there is no Sticky menu<\/strong> - unlike on desktop, on mobile the user's tendency is to swipe very quickly to the bottom of the page.<\/li>\n<li><strong>Possibility to add the products in a Wishlist.<\/strong> The button to add the product to the Wishlist should be located close to the main Call-To-Action on the product page, but not as well highlighted as the main Call-To-Action<\/li>\n<li><strong>There are links to the product page in the shopping cart<\/strong> - for an important part of the users, adding the products to the cart is similar to adding the products to the wishlist \/ favorites list to find them later and make a decision on their;<\/li>\n<li><strong>Disable autocorrect and self-capitalization in the order form fields<\/strong><\/li>\n<li><strong>Display the appropriate keyboard layout<\/strong> for the data that the user wants to enter (numbers or letters)<\/li>\n<li><strong>Data persistence<\/strong> - user data input is temporarily withheld (content is not sent to the server at each request and then much more data can be withheld) when they return to a page to try again, for example after a error<\/li>\n<li><strong>The main navigation menu must be sticky when the user scrolls down the page and contains at least the following items:<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Shop logo with link to homepage<\/li>\n<li>Access to the product category navigation menu (\"burger menu\")<\/li>\n<li>Search bar<\/li>\n<li>Informative shopping cart<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a4cd4c9dc646-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"5\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Legal Audit<\/h2>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-w6a4cd4c9dc646-3-0-1\" class=\"so-panel widget widget_sow-accordion panel-last-child\" data-index=\"6\" ><div class=\"acordeon-criterii panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-3-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-accordion so-widget-sow-accordion-default-da31eacac4d7\"\n\t\t\t data-max-open-panels=\"2\" data-use-anchor-tags=\"false\" data-initial-scroll-panel=\"0\"\n\t\t><div>\n\t<div class=\"sow-accordion\">\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"xii-legal-best-practices\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-xii-legal-best-practices\" aria-controls=\"accordion-content-xii-legal-best-practices\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tXII. Legal best practices\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-xii-legal-best-practices\"\n\t\t\t\tid=\"accordion-content-xii-legal-best-practices\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p>1. <strong>Public information document on how personal data is collected (privacy policy):<\/strong><\/p>\n<ul>\n<li>clear defining of the purpose for which personal data is collected (ex: online sales, marketing, etc.)<\/li>\n<li>mention of the customers rights<\/li>\n<li>information on indirectly collected traffic data (IP, cookie)<\/li>\n<li>mention which third parties have access to personal data, etc.<\/li>\n<\/ul>\n<p>2. Inform the user about the <strong>cookie usage policy<\/strong> from the first visit to the site if third party cookies are used.<\/p>\n<p>3.<strong> Correct information about the total price of the products \/ services on the product page <\/strong>(display the final price with all taxes and costs included or quick access to any costs that could not be included in the final price). According to current law and EU recommendations, the total cost must be displayed on the product page or there must be a method of calculating the final price on the product page.<\/p>\n<p>4.<strong> Product descriptions must be as detailed and as accurate as possible<\/strong> (see, for example, EU Regulation 1169\/2011). For example, in the case of food, everything that is written on the product label must also be included in the description on the site.<\/p>\n<p>5. <strong>Display a functional link to the<\/strong> <strong><a href=\"https:\/\/ec.europa.eu\/consumers\/odr\/main\/index.cfm?event=main.home.show&amp;lng=RO\" target=\"_blank\" rel=\"noopener\">SOL Platform<\/a><\/strong> (it can be in the Terms and Conditions or in the site footer or in the Contact section).<\/p>\n<p>6. <strong>Verifying of the correct terminology in the case of sales with discounts and sales with premiums<\/strong>, in accordance with OG 99\/2000 and its implementing rules.<\/p>\n<p>7. <strong>Increasing trust in the online shop by publishing the shop's customers' reviews about the purchase process<\/strong>; collecting customer opinions about the shop and publishing them (through systems such as Feedback.TRUSTED.ro, Compari.ro, etc. or another internal system).<strong><br \/>\n<\/strong><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a4cd4c9dc646-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"7\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Security Health Check<\/h2>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-w6a4cd4c9dc646-4-0-1\" class=\"so-panel widget widget_sow-accordion panel-last-child\" data-index=\"8\" ><div class=\"acordeon-criterii panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-4-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-accordion so-widget-sow-accordion-default-da31eacac4d7\"\n\t\t\t data-max-open-panels=\"2\" data-use-anchor-tags=\"false\" data-initial-scroll-panel=\"0\"\n\t\t><div>\n\t<div class=\"sow-accordion\">\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"xiii-website-security\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-xiii-website-security\" aria-controls=\"accordion-content-xiii-website-security\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tXIII. Website security\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-xiii-website-security\"\n\t\t\t\tid=\"accordion-content-xiii-website-security\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<ol>\n<li><strong>Use a dedicated server with no sites or web services available at the same IP address other than ports 80, 443, 21, 22 (recommended).<\/strong> The purpose of using a dedicated server is that, in the event of a cyber attack on the site, the other services will not be affected, and in the event of an attack on those services, the online store will not be affected. Thus, we recommend that the e-mail server, VoIP services, database be accessible from another IP address.<\/li>\n<li><strong>Lack of security incidents (malware, phishing).<\/strong> The site is verified by external tools from this point of view. Reporting security incidents from users affects the credibility of the online store in the long run.<\/li>\n<li><strong>Lack of spam reporting incidents.<\/strong> The site is verified by external tools from this point of view. Reporting unsolicited commercial messages from users affects the long-term credibility of the online store as well as the IP from which these emails were sent.<\/li>\n<li><strong>HTTPS implemented all over the website.<\/strong> The website is verified by external tools from this point of view.<\/li>\n<li><strong>Correct SSL configuration.<\/strong> The site is verified by external tools as well as manually from this point of view. The security certificate must be configured correctly on the server, be accessible on all desktop and mobile devices, and have no known vulnerabilities.<\/li>\n<li><strong>External access to critical services<\/strong> (ex: MySQL database, FTP, SSH) is restricted by a firewall or security system that limits unsuccessful authentication attempts after 3-5 attempts. The site is checked manually and by external tools from this point of view.<\/li>\n<li><strong>CMS platform (Joomla, Drupal, Magento, WordPress, Opencart, etc.) and extensions are updated.<\/strong> The site is verified by external tools from this point of view.<\/li>\n<li><strong>Email services use secure protocols such as SMTP \/ IMAP SSL \/ StartTLS.<\/strong> The site is verified by external tools from this point of view.<\/li>\n<li><strong>Avoid publicly listing directories on the site (equivalent to Options -Indexes in .htaccess).<\/strong> The site is verified by external tools from this point of view.<\/li>\n<li><strong>Blocking repeated attempts to illegally access an account (brute force attack): captcha after 4-5 attempts, lock timer, etc.<\/strong> Best practices suggest using a security system to block repeated attempts to fail an account.<\/li>\n<\/ol>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a4cd4c9dc646-5\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-5-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"9\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-5-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>SEO Health Check<\/h2>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-w6a4cd4c9dc646-5-0-1\" class=\"so-panel widget widget_sow-accordion panel-last-child\" data-index=\"10\" ><div class=\"acordeon-criterii panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-5-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-accordion so-widget-sow-accordion-default-da31eacac4d7\"\n\t\t\t data-max-open-panels=\"2\" data-use-anchor-tags=\"false\" data-initial-scroll-panel=\"0\"\n\t\t><div>\n\t<div class=\"sow-accordion\">\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"xiv-seo\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-xiv-seo\" aria-controls=\"accordion-content-xiv-seo\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tXIV. SEO\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-xiv-seo\"\n\t\t\t\tid=\"accordion-content-xiv-seo\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p>1. <strong>Clean URLs - User \/ crawler friendly URLs.<\/strong> We will first identify URLs formed with the \u201c#\u201d symbol (which prevents the correct indexing of the content of the page thus generated or of the pages that change at the content level without changing the URL (ajax loading). Granting the maximum score for a logical URL structure (type site.ro\/product-name).<\/p>\n<p>2.<strong> Correct implementation of the Canonical Tag.<\/strong> A relevant sample of pages within the website will be checked to see if the tag exists and is implemented correctly. Critical areas to check: filters, categories, product variations, pagination.<\/p>\n<p>3. <strong>Natural link profile.<\/strong> Will be evaluated elements such as domain authority, speed of the number of referring domains, anchor-text distribution (exact match vs. branded terms), the type of domains from which the site receives links (press, relevant publications, forums, personal blogs, etc.). )<\/p>\n<p>4. <strong>Original content:<\/strong> Avoid duplicate content and \"thin\" content. Will be evaluated the existence of an area of original content in the site (Blog, Knowledge Base, article area, etc.), the existence and quality of the descriptions at category level as well as the degree of documentation of the products on the site).<\/p>\n<p>5. <strong>Implementing html microdata tags (eg Schema.org)<\/strong> - Checking the correct implementation of the following schemes - Product, AggregateRating, Review, BreadcrumbList (check the product page first). Validation is done with Google's official Structured Data verification tool.<\/p>\n<p>6. <strong>Correct implementation and optimization of meta tags: title, description, robots.<\/strong> The correct implementation of site tags on page types will be evaluated (ex: homepage, category, product, filter, pagination, etc.); the score will take into account the correlation between the content of these tags and the topic of the landing pages analyzed.<\/p>\n<p>7.<strong> Correct implementation and optimization of the headline structure.<\/strong> Will be evaluated elements such as: the existence of H1 and H2 tags in the pages of the website as well as the texts on which they are implemented. The lack of tags in the main pages (category, product), attracts a minimum score.<\/p>\n<p>8. <strong>Image optimization.<\/strong> From an SEO perspective, we will evaluate aspects related to image size, the use of ALT text, the name of image files, etc. by searching the site in Google Images. It will also check if the site has Google indexed images.<\/p>\n<p>9. <strong>The presence of the robots.txt file and its proper use for controlling crawlable pages by Google.<\/strong> It is important that the file does not include instructions to block Googlebot access to the site and image folders, css or js files. If the file does not exist, it attracts a minimum score.<\/p>\n<p>10. <strong>Mobile Friendly for Google Crawler;<\/strong> The site will be evaluated using the official Google analytics tool dedicated to this type of audit. The score is maximum or minimum, depending on the result of the Google tool.<\/p>\n<p>11. <strong>Presence of a sitemap.xml file, defined in robots.txt or accessible at the standard address.<\/strong> If the file is not identified, the minimum score will be awarded, and the score will be changed on queries if the URL for accessing the sitemap file is provided.<\/p>\n<p>12. <strong>The website has a canonical version defined (www or non-www) and there is no duplication of the homepage due to the accessibility of an address of type \/index.php.<\/strong> Check how redirects between these versions are handled.<\/p>\n<p>13. <strong>Correct implementation of the SSL certificate<\/strong>;<\/p>\n<p>14. <strong>Site upload speed.<\/strong> It will be tested with Google Page Speed Insights for mobile and desktop. The score will be averaged between mobile and desktop speed as follows: 5 for score&gt; 75, 4 for score between 50 - 75, 3 for score between 25 - 50, 2 for score less than 25.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a4cd4c9dc646-6\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-6-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"11\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-6-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Content &amp; Social Media Presence Audit<\/h2>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-w6a4cd4c9dc646-6-0-1\" class=\"so-panel widget widget_sow-accordion panel-last-child\" data-index=\"12\" ><div class=\"acordeon-criterii panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-6-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-accordion so-widget-sow-accordion-default-da31eacac4d7\"\n\t\t\t data-max-open-panels=\"2\" data-use-anchor-tags=\"false\" data-initial-scroll-panel=\"0\"\n\t\t><div>\n\t<div class=\"sow-accordion\">\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"xv-content-social-media\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-xv-content-social-media\" aria-controls=\"accordion-content-xv-content-social-media\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tXV. Content &amp; Social Media\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-xv-content-social-media\"\n\t\t\t\tid=\"accordion-content-xv-content-social-media\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p>1. <strong>Presence of business-appropriate social media profiles<\/strong> - social media profiles appropriate to the target audience. Depending on the target audience and the social media channels on which the audience is present, the business should have an active page there. Depending on the specifics of the business, the existence of Facebook, Instagram (business account), YouTube, LinkedIn profiles is scored.<\/p>\n<p>2. <strong>Correct and complete completion of the contact details and social media profiles of the brand<\/strong> - for example, complete page description on Facebook, attractive and concise bio on Instagram, filling in relevant business data (ex: schedule, contact details, website, etc.). ).<\/p>\n<p>3. <strong>75% authentic multimedia content, published on the social media accounts of the business.<\/strong> 25% can be shared content always mentioning the source. Owned content is considered to be material made by third parties, which talks about the brand, a product, a service or a representative of the company (interviews, articles, photos from events in which the brand was a sponsor or had representatives, brand mentions via customers or influencers, etc.), including materials on the official website or blog, or content posted on Facebook notes. Materials published in the last 3 months from the start of the audit will be taken into account.<\/p>\n<p>4. <strong>Proper use of all channels on each social environment.<\/strong> For example, in the case of Facebook and Instagram, it is preferable to have multimedia content published in both feeds and stories. In the newsfeed, the recurrence of posts can be a maximum of 48 hours, in stories of a maximum of 24 hours.<\/p>\n<p>5. <strong>50% of the published materials should be of the infotainment type, i.e. informative and educational.<\/strong> They can refer to the specifications of a product or service, how to use a product or service, how to execute or manufacture, the market segment of which the business is part and so on. Other published materials may be of a commercial nature, with a call for purchase or sale. Published materials that contain a call to action or refer to a product or service of the company are considered infotainment.<\/p>\n<p>6. <strong>Diversity of types of materials published on social media accounts.<\/strong> At least one video, ten photos, a .gif should be published monthly. Custom design materials, posters or banners are considered photography. Published materials must be linked between copy, visual and link.<\/p>\n<p>7. <strong>Response time to private messages and received comments should not exceed an average of 1 hour.<\/strong><\/p>\n<p>8. <strong>Hashtags should be used correctly, not spammy.<\/strong> We will consider the combination of hashtags that are related to the business, the market in which it operates and which are also related to the published multimedia content. Spamming by hashtags or irrelevance of their use will also be taken into account for the final score assigned to this requirement.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-w6a4cd4c9dc646-7\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-w6a4cd4c9dc646-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-w6a4cd4c9dc646-7-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"13\" ><div class=\"element-title  panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-7-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>E-Mail Marketing Campaigns Audit<\/h2>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-w6a4cd4c9dc646-7-0-1\" class=\"so-panel widget widget_sow-accordion panel-last-child\" data-index=\"14\" ><div class=\"acordeon-criterii panel-widget-style panel-widget-style-for-w6a4cd4c9dc646-7-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-accordion so-widget-sow-accordion-default-da31eacac4d7\"\n\t\t\t data-max-open-panels=\"2\" data-use-anchor-tags=\"false\" data-initial-scroll-panel=\"0\"\n\t\t><div>\n\t<div class=\"sow-accordion\">\n\t\t\t<div class=\"sow-accordion-panel\n\t\t\t\t\t\"\n\t\t\t\tdata-anchor-id=\"xvi-e-mail-marketing\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header-container\" role=\"heading\" aria-level=\"2\">\n\t\t\t\t\t<div class=\"sow-accordion-panel-header\" tabindex=\"0\" role=\"button\" id=\"accordion-label-xvi-e-mail-marketing\" aria-controls=\"accordion-content-xvi-e-mail-marketing\" aria-expanded=\"false\">\n\t\t\t\t\t\t<div class=\"sow-accordion-title sow-accordion-title-icon-left\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tXVI. E-Mail Marketing\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"sow-accordion-open-close-button\">\n\t\t\t\t\t\t\t<div class=\"sow-accordion-open-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf107;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"sow-accordion-close-button\">\n\t\t\t\t\t\t\t\t<span class=\"sow-icon-fontawesome sow-fas\" data-sow-icon=\"&#xf106;\"\n\t\t \n\t\taria-hidden=\"true\"><\/span>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<div\n\t\t\t\tclass=\"sow-accordion-panel-content\"\n\t\t\t\trole=\"region\"\n\t\t\t\taria-labelledby=\"accordion-label-xvi-e-mail-marketing\"\n\t\t\t\tid=\"accordion-content-xvi-e-mail-marketing\"\n\t\t\t\tstyle=\"display: none;\"\t\t\t>\n\t\t\t\t<div class=\"sow-accordion-panel-border\">\n\t\t\t\t\t<p>1. <strong>The newsletter subscription is easily accessible<\/strong> on the website and is accompanied by the main benefits for which users should subscribe to the newsletter, as well as the announcement of how often newsletters are sent;<\/p>\n<p>2. <strong>Hooks that bring visitors to various stages of the purchase funnel<\/strong> - examples, but not limited to: account creation, newsletter subscription form, brochure download form, launch registration, etc.<\/p>\n<p>3.<b> Welcome e-mail <\/b>(the first e-mail after the confirmation of the newsletter subscription) presents the best content of the site and the values of the brand (ex: top offers, the best articles on the blog, the products with the best ratings, products with the most reviews, shop differentiators, etc.);<\/p>\n<p>4.<b> The newsletter sender is or at least contains the name of the online shop <\/b>(ex: the email should not appear as being sent by a generic name, but by the name of the online shop);<\/p>\n<p>5.<b> Option to view the newsletter in browser;<\/b><b><br \/>\n<\/b><\/p>\n<p>6. <strong>Clarity, descriptiveness and attractiveness of the topics of the newsletters sent<\/strong> (online shops that use topics that may mislead the user will be downgraded);<\/p>\n<p>7. <strong>Use pre-headers to capture users' attention and drive newsletters.<\/strong> The pre-header is a text that appears next to the subject before the e-mail is opened and can strengthen the message of the subject;<\/p>\n<p>8. <strong>Consistency between the marketing message in the newsletter and the landing page reached by the user who clicked on that message<\/strong> (banner, promotion or product);<\/p>\n<p>9. <strong>Correct viewing of the newsletter on most mobile interfaces used;<\/strong><\/p>\n<p>10. <strong>Customization of the newsletter according to the<\/strong> <strong>subscriber audience segmentation<\/strong>\u00a0- avoid sending bulk newsletters to the entire subscriber database. For example, sending personalized newsletters by gender, purchase history, and customer profile;<\/p>\n<p>11. <strong>Engagement<\/strong> - the existence of relevant automation and communication (examples: bouncing, cart abandonment, wishlist, product update, reactivation of inactive users, happy birthday, etc.);<\/p>\n<p>12. <strong>Unsubscribe management:<\/strong> One click unsubscribe and collection of feedback.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The auditing criteria were updated to better represent 2026 realities and so the Report you&#8217;ll receive will give you a better understanding and image of the current status of your online store. Audit UX I. Homepage 1. Value\/Selling Proposition Clar Magazinul online comunic\u0103, \u00eenc\u0103 din primul ecran (f\u0103r\u0103 scroll), ce produse sau servicii ofer\u0103 \u0219i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48041,"parent":24524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"sablon-pagina.php","meta":{"_acf_changed":false,"_wds_title":"GPeC E-Commerce Proficiency Audits","_wds_metadesc":"Your online shop will go through 8 audits containing over 200 evaluation criteria to have a full perspective of your online presence","_wds_focus-keywords":"","_wds_meta-robots-adv":"","_wds_meta-robots-noindex":false,"_wds_meta-robots-nofollow":false,"_wds_meta-robots-index":false,"_wds_meta-robots-follow":false,"_wds_autolinks-exclude":false,"_wds_canonical":"","_wds_opengraph":[],"_wds_twitter":[],"footnotes":""},"class_list":["post-24550","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/pages\/24550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/comments?post=24550"}],"version-history":[{"count":4,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/pages\/24550\/revisions"}],"predecessor-version":[{"id":65285,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/pages\/24550\/revisions\/65285"}],"up":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/pages\/24524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media\/48041"}],"wp:attachment":[{"href":"https:\/\/www.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=24550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}