{"id":48768,"date":"2022-08-03T12:38:20","date_gmt":"2022-08-03T09:38:20","guid":{"rendered":"https:\/\/www.gpec.ro\/speakeri\/nathalie-nahai\/"},"modified":"2022-08-12T09:58:16","modified_gmt":"2022-08-12T06:58:16","slug":"nathalie-nahai","status":"publish","type":"speakeri","link":"https:\/\/www.gpec.ro\/en\/speakeri\/nathalie-nahai\/","title":{"rendered":"Nathalie Nahai"},"content":{"rendered":"
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Nathalie Nahai<\/strong><\/a> is the author of the international bestseller-ului Webs Of Influence: The Psychology of Online Persuasion<\/strong><\/em><\/a>, considered to be a genuine business manual among professional universities. Webs Of Influence<\/em> was translated in 7 languages, and along with her new book,\u00a0 Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience<\/em><\/strong><\/a>, serves as a cornerstone for Nathalie's work with clients such as Google, Accenture, Unilever and Harvard Business Review. <\/span><\/span><\/span><\/p>\n

As a consultant for Fortune 500 companies, Nathalie held lectures at some of the world's most prestigious institutions - from Cambridge<\/em> and UCL<\/em>, to Business Schools in Lund<\/em> and Hult<\/em>.
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From ethics and behavioural science to persuasive technology, Nathalie is addressing the challenges that brands and large organizations are facing, like: the psychological dynamics behind evolving consumer behaviours, the challenges of employing millennials\u00a0 and Gen Z youth, the role of social identity in social media, identifying and expressing values with coherence, ethics and integrity, communication and resonant marketing.<\/span><\/span><\/span><\/p>\n

In 2021, Nathalie launched TheValuesMap<\/strong><\/em><\/a>, a free tool, developed along with Dr. Kiki Leutner from Goldsmiths University<\/em>, in order to help the people in organizations to understand, communicate and put into practice the values they stand for.\u00a0<\/span><\/span><\/span><\/p>\n

As a counselor in behaviour sciences and member of BIMA Human Insights Council, Nathalie hosts, as well, The Hive <\/em>podcast, Guardian podcasts<\/em> and contributes to national publications, TV and Radio, on the impact of technology in our lives.\u00a0<\/span><\/span><\/span><\/p>\n

Nathalie Nahai will be for the first time in Romania, at GPeC SUMMIT, on the 26th of September, at National Theatre of Bucharest. Take advantage of the Early Bird offer and buy your ticket at the lowest fare available for a determined period of time!
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