New research by behavioral scientists confirms people don’t „take” decisions. Often, they just act based on hardwired, decision-making shortcuts without even thinking! And while that can sound discouraging, it actually presents a big opportunity for you.
Because if you’re aware of these decision defaults that your customers and prospects use, you can increase your success. When your emails, landing pages, and ads tap into the hardwired behaviors of customers and prospects, engagement and response go up – automatically.
Find out how to apply the latest brain science findings to your marketing messages. See lots of examples from a variety of companies. And discover how you can use the surprisingly powerful Endowment Effect, Availability Bias, Scarcity Principle and more to prompt the behaviors you want.
Key takeaways:
- Discover how people really decide to read emails and ads (It’s not what you’ve been told!)
- Gain 12 proven, science-backed ways to make your marketing messages irresistible
- Take your marketing campaigns to the next level and crush your competition with these easy, effective creative hacks
English Session
