Oana Dumitrescu ,

Decoding Decisions: Close the gap between intent and purchase

In today’s digital world, consumers are bombarded with marketing messages from all sides. It can be difficult to stand out from the crowd and get your target audience to take action. This keynote will show you how to decode your customers’ decisions and close the gap between intent and purchase. You’ll learn how to:
  • Understand your customers’ search intent
  • Ensure brand presence
  • Intelligently employ behavioral science principles
  • Close the gap between trigger and purchase

By the end of this keynote, you’ll be able to create search ads that are more effective and efficient. You’ll also be able to close the gap between intent and purchase, and get more customers to take action.

Oana Dumitrescu (Industry Head & Retail Lead, Google)

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