Jessica Best ,

Email Marketing Copy & Design That Works

Email Marketing rocks the highest return on investment of any medium (especially in a post-pandemic world), earning more than $20 for every $1 you invest. That is, if you’re doing it right.

Are you getting a 20x ROI on your email marketing efforts?

Design and copywriting for email marketing is… quirky. It’s not like web design or postcard copy. But if you can learn to bend it to your will… The payoff is worth it.

This session will teach you the frustrating funk of email marketing creative AND show off some of what the email channel does better than any other: how to use data to make it really work.

Key Takeaways:

  • What email marketing is best at (and one thing it doesn’t do very well)
  • The anatomy of effective email marketing design and layout in 2024 (and why it works)
  • Common content mistakes even savvy email marketers (still) make
  • A peek at trends that work in email marketing in today’s inbox with examples from brands you’ll recognize

English Session | Simultaneous Translation in Romanian Available

Jessica Best (Data-Driven Marketing Strategist)

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