Avinash Kaushik ,

Incrementality-Centric Marketing

What happens if you stop spending money on Google Search? Or, worse, the entire Paid Media budget is cut to zero?

Today, not knowing the answer to these questions results in the Marketing budget being the first one to be cut during tough times.

In his action-packed keynote, Avinash Kaushik will share a framework you can use to re-orient your entire Marketing & Analytics practice around incrementality. The three levels, the Big 6 KPIs, winning Brand Marketing, and, as you would expect, how to use Machine Learning/AI as your friend!

English Session | Simultaneous Translation in Romanian Available

Avinash Kaushik (Best Selling Author & Digital Marketing Evangelist)

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