Karl is optimizing online businesses for over 20 years. And teaching people about UX, user research and conversion optimization. But he’s also getting frustrated: because marketers, designers and developers are making the same mistakes over and over again.
Most websites have the same flaws as 20 years ago, despite all the knowledge we have about UX.
Karl will vent his frustrations. But luckily, he will also share some really hands-on tips and examples on how to improve your business by listening to your users. So you can turn more visitors into customers.