The post purchase experience for customers is scary. Will it arrive? Will it be the right size? Can I really afford it? As retailers, sending a simple “Thank You” email isn’t enough, and in a time when spending is lower and in an era where returns are high and costly, it’s time to act.
During this workshop, Adam Pearce will:
- Explain the fear stages that customers go through.
- Provide you with examples of how you reduce this fear and give an opportunity to assess how these would work within your business.
- Explain the touchpoints you can create with customers post purchase, and allow you to create your own plan.
English Session