REPORT Current Russian e-commerce trends show a shift towards a standard European trend
The Russian e-commerce market continues to grow rapidly and shows a transition towards a standard European market. The market shows a growing share of mobile use, a migration from cash-on-delivery to online pre-payments, a (slow) change towards a more concentrated market and an increase in the use of click & collect and Parcel shops when it comes to delivery of goods purchased online. The 2017 forecast shows that 800 million Russians will use smartphones, which continues to grow in the following years, expected to reach 910 million mobile users by the year 2020.
Citește articolul...

