Ryan Holiday - Speaker at GPeC SUMMIT November 2019

Ryan Holiday, for the first time in Romania at GPeC SUMMIT November 4-5, 2019

Ryan Holiday, the bestselling Stoic author, marketer and entrepreneur who turned ancient philosophy into core principles for marketing tactics, speaks for the first time on a stage in Romania at GPeC SUMMIT. Join us on November 4-5 to meet the famous author of Trust Me, I’m Lying, Growth Hacker Marketing, The Obstacle Is The Way and Perennial Seller: The Art of Making and Marketing Work that Lasts, bestselling books that sold nearly two million copies and have directly influenced companies like Google, Twitter and Microsoft. Looking forward to meet him? Read more.

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Ross Simmonds, Foundation Marketing: Facebook Groups content distribution

How to distribute your content on Reddit and Facebook Groups. Ross Simmonds shares best practices for digital marketers

Content is king. But in the age of social media, content distribution wears the bigger crown. As a marketer, Google, Facebook and all the social platforms play a huge role in getting your content out to your audience. However, those platforms are becoming more and more destinations and their algorithms are decreasing the value of your content, because they want people spending more time on their sites. Since new and desperate times call for new and smart measures, businesses are forced to focus less on creating content and more on distributing it. Ross Simmonds is 100% on board with this new content marketing strategy and shares his tips on how to better distribute content using Reddit and Facebook Groups. Learn more in the interview below.

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GPeC 2020. Dan Ariely, first time speaking in Romania at GPeC SUMMIT

The rational thing to do these days would be to disclose our next speakers at GPeC SUMMIT 2019. We know! But today we’re unable to be rational. For, today we’re excited and proud to announce that we bring to Romania, for the first time ever, the Irrationally Yours, Professor Dan Ariely. According to Bloomberg, Dan is one of the top 50 most influential thinkers of our times. Combining cognitive psychology and behavioral economics, he has dedicated his life and career to investigating human irrational behavior.

Dan Ariely speaks for the first time in Romania at GPeC SUMMIT November 2020, in an attempt to understand the irrational consumer. Learn more about Dan.

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David Meerman Scott - Real-time Marketing @ GPeC SUMMIT 2018

You start to sell when you stop selling. David Meerman Scott’s insights on Real-Time Marketing and Buyer Personas for eCommerce

The way people buy nowadays has completely changed. Pushing products and services towards a broad, shapeless audience will not advance your sales anymore. It will cost you loads of money and you’ll end up turning people off. Instead, you need to focus on creating the right buyer personas for your business and start to sell when the buyer is ready. How do you do that? Digital Marketing Strategist and bestselling author David Meerman Scott has the right equation, which includes Real-Time Marketing, Newsjacking, being active in social media and taking part in the conversations that are happening. Learn more in the interview below.

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Romanian eCommerce Market Report - GPeC 2018

In 2018, Romanians have made online purchases worth more than 3,5 billion EUR, a 30% increase YoY | The 2018 GPeC Romanian eCommerce Market Report

The entire Romanian retail market is estimated at 45 billion euros, which means that the e-commerce market (3.5+ billion euros) represents approx. 8% of total retail, rising significantly from 5,6% in 2017 and approx. 4% in 2016. The percentage is low compared to other developed countries, but shows the huge growth potential of the Romanian e-commerce market in the coming years.

Romania’s e-commerce market grew significantly in 2018 and reveals an increased appetite for online shopping, advancing other countries and becoming a very interesting market for foreign investors who have already begun their online business in .RO. Now is the best time for any entrepreneur or company to start an online business – the market is still permissive enough and the accelerated growth trend will continue in 2019 and the following years.

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