The first two major events under the GPeC brand in 2023 are now open for registration: GPeC Proficiency – the auditing and mentorship programme dedicated to online stores and GPeC SUMMIT 22nd and 23rd of May – the Romanian industry flagship event in E-Commerce and Digital Marketing, that highlights 18 years of GPeC tradition.
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The Romanian e-commerce industry reached the threshold of 6.3 billion euros at the end of 2022, the value being slightly higher that the value recorded in 2021 (6.2 billion euros), according to the estimates of GPeC, ARMO and of the other local main stakeholders.
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According to ARMO (Association of Romanian Online Stores), GPeC and other industry players’ estimates, the e-commerce sector reached the 6.2 billion euro threshold at the end of 2021, almost 10% more than in 2020 when the value of e-commerce was estimated at 5.6 billion euro. The increase was slightly below the initial forecasts of expected 15% growth and 6.5 billion euro in online sales at the end of the year.
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According to ARMO (Association of Romanian Online Stores) estimates, the e-commerce sector exceeded the 5.6 billion euro threshold at the end of 2020, 30% more than in 2019 when the value of e-commerce was estimated at 4.3 billion euro. The increase was approx. 500 million euros over the initial forecasts, amid the COVID-19 pandemic which accelerated the online shopping rhythm, as well as the percentage of online card payments.
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Shopping cart abandonment can happen at any step of the check-out process if online shops do not understand the user behaviour behind it and make an effort to apply best practices. We’ve talked about simple ways to resolve this issue with Christian Holst, Research Director & Co-founder Baymard Institute, and found out many other interesting user research results.
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