Month: December 2017

UPS Pulse of the Online Shopper: 75% of the customers consider free return shipping important when selecting online retailers

To succeed in today’s dynamic retail market, businesses are compelled to understand consumer expectations, shopping behaviours, and channel preferences better than ever before. The 2017 UPS Pulse of the Online Shopper study analyses the behaviour of the online shopper throughout the customer journey, from pre-purchase research to the buying process and post-purchase expectations. The findings clearly show that convenience often drives decisions, while relevant and transparent information seals the purchase – whether that information is about delivery options, shipping costs, estimated delivery time, or ease of returning a product. 75% of the customers consider free return shipping important when selecting online retailers and 52% of them find the number of shipping options offered important when searching for and selecting products online. Smartphones gain ground, as 30% of smartphone users consider digital payment tools (PayPal, ApplePay etc.) as their preferred payment method. As predicted, millenials make 24% of their online purchases via

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