Innovative campaign for ZorileStore: the Sandalandala camping opens in Vama Veche

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ZorileStore, winner of the Best Start-up in E-Commerce award at GPeC E-Commerce Awards Gala 2012, comes up with an innovative offline campaign for the summer of 2014. The online shop opens the Sandalandala camping in Vama Veche – a 4000 square meters campign area with a capacity of 400 tents. ZorileStore’s goal is to meet their clients face-to-face and get to know them, consequently growing their trust in the ZorileStore brand.

The Sandalandala campign also benefits from a 100 seats terrace and an open air cinema, wi-fi internet being present as well for those who won’t leave their laptops at home. The campign can accommodate 800 people, but the ZorileStore team expects somewhere over 2000 visitors for the 1st of May holiday.

The Sandalandala campaign was created by the ZorileStore team together with the Storience branding agency.