Author: Raluca Radu

Interview with Michal Jirak & Robert Johnson (Glami.cz): “If you want the users to convert, invest in detailed size description, guarantee fast shipping and allow for easy returns”

Posted on by

In preparation of GPeC SUMMIT 16-17-18 May 2017, we sat with Michal Jirak & Robert Johnson and asked them about the “secrets” behind the online European shopping platform Glami.cz. You will have the chance to meet and hear Robert Johnson (right, in the photo) at the GPeC SUMMIT this month, so hurry up and secure your seat now! Glami.cz is planning to enter the Romanian market soon. For our readers who don’t know about Glami yet, can you explain in a few words what Glami does? Online fashion is highly fragmented with several hundreds of shops on each market. People, however, want to discover and experiment. Glami brings all quality fashion brands and online retailers onto one platform. We help shoppers discover new brands and products and shop for the ones they already love. Our platform is dedicated to matching the right users to the right retailers. Glami serves as an important source

Citește articolul...

Brian Massey (Conversion Sciences): is Google leading online shops in the wrong direction?

Posted on by

The 10th anniversary edition of GPeC was amazing right from the start and down to every awesome practical keynote featured. We had the pleasure of having fantastic speakers on stage at GPeC, most of them for the first time in Romania on this occassion. Brian Massey (Conversion Scientist Conversion Sciences) was one of the top notch speakers that we had the pleasure of having on stage at GPeC Summit November 2015 and his keynote was controversial and enlightening right from the title “Is Google Scaring Businesses into Bad Redesign Decisions?“.  After the keynote, Brian Massey was interviewed by our colleague – Raluca Radu (Digital Marketing Consultant) – and shared some more practical tips and tricks, which we hope you’ll find useful. According to the interview, Brian Massey’s keynote was focused on the central idea that Google is leading businesses in the wrong direction with its recent 2015 Mobilegeddon. In Brian’s opinion, because of

Citește articolul...

Larry Kim (WordStream): Google is still the king, but the shift in mobile is favorable for Facebook advertising

Posted on by

Larry Kim (Founder & CTO WordStream) has definitely been one of the most influential online marketers world-wide for the past few years, especially when it comes to PPC and this fact was also acknowledged by the PPC Hero Blog who named him the most influential PPC expert in 2014 and 2013. Larry Kim was present for the first time in Romania at GPeC Summit November 2015 and shared with the audience 10 Insanely Great Ways to Sell Your Stuff on Social Media. After the keynote, Larry was interviewed by our colleague – Raluca Radu (Digital Marketing Consultant) – and shared some more practical tips and tricks, which we hope you’ll find useful. According to the interview, Larry believes that the successful digital marketing mix for an average online marketing company would be somewhere around 50%-50% for customer acquisition (search ads covering branded terms and core keywords for the business) and customer retention (remarketing and

Citește articolul...

Neil Patel, GPeC Summit May 2015: If you’re not getting at least 30% of traffic from SEO, then you’re not doing it right

Posted on by

GPeC Summit May 2015’s speakers lineup was definitely one of the most impressive we had so far in Romania. Our special guest, Neil Patel, talked at GPeC Summit May 2015 about “6 Unorthodox Funnel Optimization Strategies Guaranteed to Double Your Growth”. After his presentation, Neil had a chat with Raluca Georgescu about the main steps of an e-commerce strategy for beginners, traffic and customer acquisition, A/B testing, customer retention and loyalty, content marketing and the biggest mistakes he has seen in online shops around the world. Neil Patel also mentioned some other online marketing and e-commerce experts he follows and recommends to GPeC community.

Citește articolul...

Interview with Ivan Mazour (Ometria): E-commerce is far too competitive now to do anything in a generic way

Posted on by

The GPeC team is back on track after the Easter holidays with a fresh interview with Ivan Mazour, Founder & CEO Ometria and one of our guest speakers at GPeC Summit. Ivan is a Russian-born, London-based serial entrepreneur, investor and author. He is the CEO and Founder of Ometria – a predictive analytics and marketing platform built specifically for retailers, which helps them use data to automate and personalise their communication with their customers. Ometria is his seventh company, in a career spanning various industries from property to education. Alongside this main role, he is also the Founding Partner of Innova Kapital – an early stage VC firm investing in UK-based technology startups, including successful companies like YPlan, Adbrain and organisations like Entrepreneur First. As well as holding multiple degrees in Mathematics from Cambridge University, and in Economics from the Open University, Ivan Mazour is the author of a number of books including “Russian Convoys

Citește articolul...