Video interview with Simo Ahava: with enhanced e-commerce you can dissect the conversion rate

Simo Ahava, Senior Data Advocate Reaktor, was present for the first time in Romania at GPeC Summit in May 2015. In this interview, Simo talks with Raluca Radu about enhanced e-commerce from the business point of view, cart abandonment, user engagement and other metrics online shops should measure.

Watch the video interview below or on the official GPeC Youtube channel!

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data. Simo is the Head of Analytics for NetBooster in the Nordic countries. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com.