Category: GPeC Interviews

GPeC interviews the top international e-commerce and digital marketing experts in order to gain the most valuable insights and trends for you to grow your online business.

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When users get stuck: how to apply best practices in the order check-out flow

Shopping cart abandonment can happen at any step of the check-out process if online shops do not understand the user behaviour behind it and make an effort to apply best practices. We’ve talked about simple ways to resolve this issue with Christian Holst, Research Director & Co-founder Baymard Institute, and found out many other interesting user research results.

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How marketers can fight the impostor syndrome – Interview with Tiffany daSilva

After having to deal with impostor syndrome as a marketer for many years, Tiffany daSilva – founder DaSilva Consulting – decided to turn her experience into a lesson for marketers who struggle with the same issue. During this interview at GPeC SUMMIT in November 2019, she sat down with us and shared many useful insights about fighting the impostor syndrome and finding the right mindset to deal with professional failures. 

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“If there are still people on the planet that haven’t heard of it, it’s new.” – An interview with Ryan Holiday

Getting attention or selling something you really believe in? A marketer’s focus has usually leaned towards the former, while the latter has proven itself to be more effective long term. In this very inspiring interview, Ryan Holiday, bestselling author and marketer, states clearly what a marketer’s duty is nowadays, which effective tactic they should use to drive sells and how to improve their marketing strategies.

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Steven Hoober interview: Mobile UX and the importance of usability research

User experience on mobile is still something that online business owners need to research and optimize. Mobile UX expert Steven Hoober is known internationally for his continuous research in mobile user experience and for implementing mobile interfaces for Google,, Samsung and Hallmark. After his presentation at GPeC Summit – May 2019, we sat down to talk to him about ”doing things the right way”.

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