Category: GPeC Interviews

GPeC interviews the top international e-commerce and digital marketing experts in order to gain the most valuable insights and trends for you to grow your online business.

Digital Marketing is dead. Jono Alderson brings the future of Online Marketing & Advertising, at GPeC SUMMIT May 27-28

Jono Alderson is a Digital Strategist, Marketing Technologist and Full-Stack Developer, with almost two decades of experience in Web Development, SEO, Analytics, Brand Strategy and Conversion Rate Optimization. Jono has been a leading figure in the SEO world for a really long time. In 2018 he was named SEO World Champion at the SEOktoberfest conference and Best SEO Specialist by Serpstat.

Jono will come for the first time in Romania at GPeC SUMMIT May 27-28 to meet with Digital Marketers and SEO professionals in Bucharest and talk about the changes that will affect the way the industry thinks about marketing and advertising. We are looking forward to his keynote speech on May 27 and his Google Tag Manager Masterclass on May 28. Until then, here’s an exclusive GPeC interview with Jono on the state of SEO and Digital Marketing in 2019.

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E-Commerce will die | Rafael Campos (VTEX) about the winds of change in online retail

The wind of change in e-commerce comes, no surprise, from China, says Rafael Campos, Vice President at VTEX. And it does so in such a fast pace, that we simply cannot follow. For instance, in Romania we struggle to implement traditional credit card payments, while they already have face recognition payments. The world is changing so fast that a company needs not only change its strategy, but its entire structure in order to follow the latest innovations.

At GPeC SUMMIT Rafael talked about the decisions companies must take today to, maybe, survive for the next 5 to 10 years. Read the interview below to learn what e-commerce start-ups can do in 2019 to keep up with the big names on the market and what platform is most suitable for an online shop.

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Ross Simmonds, Foundation Marketing: Facebook Groups content distribution

How to distribute your content on Reddit and Facebook Groups. Ross Simmonds shares best practices for digital marketers

Content is king. But in the age of social media, content distribution wears the bigger crown. As a marketer, Google, Facebook and all the social platforms play a huge role in getting your content out to your audience. However, those platforms are becoming more and more destinations and their algorithms are decreasing the value of your content, because they want people spending more time on their sites. Since new and desperate times call for new and smart measures, businesses are forced to focus less on creating content and more on distributing it. Ross Simmonds is 100% on board with this new content marketing strategy and shares his tips on how to better distribute content using Reddit and Facebook Groups. Learn more in the interview below.

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David Meerman Scott - Real-time Marketing @ GPeC SUMMIT 2018

You start to sell when you stop selling. David Meerman Scott’s insights on Real-Time Marketing and Buyer Personas for eCommerce

The way people buy nowadays has completely changed. Pushing products and services towards a broad, shapeless audience will not advance your sales anymore. It will cost you loads of money and you’ll end up turning people off. Instead, you need to focus on creating the right buyer personas for your business and start to sell when the buyer is ready. How do you do that? Digital Marketing Strategist and bestselling author David Meerman Scott has the right equation, which includes Real-Time Marketing, Newsjacking, being active in social media and taking part in the conversations that are happening. Learn more in the interview below.

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How to grow your business with Content Marketing - Ross Simmonds interview for GPeC SUMMIT

How to grow your business with content marketing – interview with Ross Simmonds, speaker at GPeC SUMMIT, November 2018

A blog article seems just another form of communication. Not to Ross Simmonds, Founder of Founders Marketing, who thinks the blog post is a key instrument that can scale a business. Ross is one of the keynote speakers that will take up the GPeC Stage on November 13, at GPeC SUMMIT, and will bring you an actionable presentation on the role of the content for a digital marketing strategy.

Until then, we sat down with Ross for a long-distance interview. In the article below you’ll find out his input on: what is a content strategy, how do you choose the right channels, how does SEO influence results, what KPI should you measure, how do you distribute content.

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