Category: GPeC Interviews

GPeC interviews the top international e-commerce and digital marketing experts in order to gain the most valuable insights and trends for you to grow your online business.

Ross Simmonds, Foundation Marketing: Facebook Groups content distribution

How to distribute your content on Reddit and Facebook Groups. Ross Simmonds shares best practices for digital marketers

Content is king. But in the age of social media, content distribution wears the bigger crown. As a marketer, Google, Facebook and all the social platforms play a huge role in getting your content out to your audience. However, those platforms are becoming more and more destinations and their algorithms are decreasing the value of your content, because they want people spending more time on their sites. Since new and desperate times call for new and smart measures, businesses are forced to focus less on creating content and more on distributing it. Ross Simmonds is 100% on board with this new content marketing strategy and shares his tips on how to better distribute content using Reddit and Facebook Groups. Learn more in the interview below.

Citește articolul...
David Meerman Scott - Real-time Marketing @ GPeC SUMMIT 2018

You start to sell when you stop selling. David Meerman Scott’s insights on Real-Time Marketing and Buyer Personas for eCommerce

The way people buy nowadays has completely changed. Pushing products and services towards a broad, shapeless audience will not advance your sales anymore. It will cost you loads of money and you’ll end up turning people off. Instead, you need to focus on creating the right buyer personas for your business and start to sell when the buyer is ready. How do you do that? Digital Marketing Strategist and bestselling author David Meerman Scott has the right equation, which includes Real-Time Marketing, Newsjacking, being active in social media and taking part in the conversations that are happening. Learn more in the interview below.

Citește articolul...
How to grow your business with Content Marketing - Ross Simmonds interview for GPeC SUMMIT

How to grow your business with content marketing – interview with Ross Simmonds, speaker at GPeC SUMMIT, November 2018

A blog article seems just another form of communication. Not to Ross Simmonds, Founder of Founders Marketing, who thinks the blog post is a key instrument that can scale a business. Ross is one of the keynote speakers that will take up the GPeC Stage on November 13, at GPeC SUMMIT, and will bring you an actionable presentation on the role of the content for a digital marketing strategy.

Until then, we sat down with Ross for a long-distance interview. In the article below you’ll find out his input on: what is a content strategy, how do you choose the right channels, how does SEO influence results, what KPI should you measure, how do you distribute content.

Citește articolul...

Interview with Michal Jirak & Robert Johnson (Glami.cz): “If you want the users to convert, invest in detailed size description, guarantee fast shipping and allow for easy returns”

In preparation of GPeC SUMMIT 16-17-18 May 2017, we sat with Michal Jirak & Robert Johnson and asked them about the “secrets” behind the online European shopping platform Glami.cz. You will have the chance to meet and hear Robert Johnson (right, in the photo) at the GPeC SUMMIT this month, so hurry up and secure your seat now! Glami.cz is planning to enter the Romanian market soon. For our readers who don’t know about Glami yet, can you explain in a few words what Glami does? Online fashion is highly fragmented with several hundreds of shops on each market. People, however, want to discover and experiment. Glami brings all quality fashion brands and online retailers onto one platform. We help shoppers discover new brands and products and shop for the ones they already love. Our platform is dedicated to matching the right users to the right retailers. Glami serves as an important source

Citește articolul...

Karl Gilis: “Now most people understand that words and emotions play a very important role in e-commerce”

We had the opportunity to interview Karl Gilis, Co-Founder at AGConsult, a Belgian company specialized in usability and conversion optimization. You will meet him and other great speaker at the GPeC Summit 16-17-18 May. Hurry-up and book your Early Bird price seat now!   At last year’s edition of GPeC Summit, you spoke about treating your customer as if you were on a date with him/her. Also, some people say that you should treat your customer like it was your wife/husband or boyfriend/girlfriend, in order to seduce him/her. Do you still believe in this and why? Yes, I still believe in the similarities. My talk wasn’t about a Tinder date, but a date with someone that you wanted to end up into a relationship with. The basic thought behind this comparison is that I really believe that you should try to build  a real relation with your customers. Customer loyalty still is

Citește articolul...