How-to’s and resources on e-commerce and digital marketing
Did you know that approximately 60% of visitors leave the eshop frustrated, because they couldn’t find what they are looking for? According to Luigi’s Box, visitors using site search have 4-5 times higher conversion rate, compared to those who just browse the eshop, because they know what they want to buy.
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The way people buy nowadays has completely changed. Pushing products and services towards a broad, shapeless audience will not advance your sales anymore. It will cost you loads of money and you’ll end up turning people off. Instead, you need to focus on creating the right buyer personas for your business and start to sell when the buyer is ready. How do you do that? Digital Marketing Strategist and bestselling author David Meerman Scott has the right equation, which includes Real-Time Marketing, Newsjacking, being active in social media and taking part in the conversations that are happening. Learn more in the interview below.
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The entire Romanian retail market is estimated at 45 billion euros, which means that the e-commerce market (3.5+ billion euros) represents approx. 8% of total retail, rising significantly from 5,6% in 2017 and approx. 4% in 2016. The percentage is low compared to other developed countries, but shows the huge growth potential of the Romanian e-commerce market in the coming years.
Romania’s e-commerce market grew significantly in 2018 and reveals an increased appetite for online shopping, advancing other countries and becoming a very interesting market for foreign investors who have already begun their online business in .RO. Now is the best time for any entrepreneur or company to start an online business – the market is still permissive enough and the accelerated growth trend will continue in 2019 and the following years.
Citește articolul...8 international speakers were present at the GPeC Summit from May 2015 including Matt Komorowski, Head of Sales PayPal Central and Eastern Europe. Raluca Radu talked with Matt about PayPal’s activity in Romania and about international orders. Watch the video interview below or on the official GPeC Youtube channel!
Citește articolul...Matthew Woodward, SEO & Affiliate Marketing Expert, was one of the international speakers from GPeC Summit, from May 2015. Matthew talked with Raluca Radu about content marketing and how problem solving content can help online stores. Watch the video interview below or on the official GPeC Youtube channel!
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