Month: April 2017

The “Online Marketing for Mobile Users” course offers an overview of the mobile landscape both in Romania and worldwide, so that you can understand and target the smartphone users. Guided by Auras Geambasu, MobileAcademy’s Online Marketing Manager, you will learn valuable insights on how to target mobile users and you will work on custom mini online marketing campaigns designed only for smartphones users. On May 13, you will learn how Google Adwords works and how you can create targeted search & display campaigns for mobile users, you will find new ways to engage with Facebook & Instagram users, while exercising with the most useful features in Facebook Insights & Ads Manager.

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AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry. According to a new Adlucent research, consumers crave a personalized advertising experience and 71% of respondents prefer ads tailored to their interests and shopping habits. The study also showed that people are almost twice as likely to click through on an ad featuring an unknown brand if the ad was tailored to their preferences.

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