Month: April 2017

Grab a discounted seat at the “Online Marketing for Mobile Users” course!

The “Online Marketing for Mobile Users” course offers an overview of the mobile landscape both in Romania and worldwide, so that you can understand and target the smartphone users. Guided by Auras Geambasu, MobileAcademy’s Online Marketing Manager, you will learn valuable insights on how to target mobile users and you will work on custom mini online marketing campaigns designed only for smartphones users. On May 13, you will learn how Google Adwords works and how you can create targeted search & display campaigns for mobile users, you will find new ways to engage with Facebook & Instagram users, while exercising with the most useful features in Facebook Insights & Ads Manager.

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RTB House: How Artificial Intelligence Is Changing The Face of Online Advertising

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry. According to a new Adlucent research, consumers crave a personalized advertising experience and 71% of respondents prefer ads tailored to their interests and shopping habits. The study also showed that people are almost twice as likely to click through on an ad featuring an unknown brand if the ad was tailored to their preferences.

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Weekly News: JD will deliver with drones, European Commission starts checking websites, Amazon launches Cash

JD.com to build 150 airports for drone delivery in China The Chinese e-commerce giant said it will build 150 airports in southwestern Sichuan province for unmanned aerial vehicle delivery. The airports are expected to open in three years and the drone delivery will help reduce the freight costs by 70 per cent. JD.com’s drone service will deliver Sichuan’s products to shoppers nationwide within 24 hours and will improve delivery efficiency in remote mountainous areas in Sichuan. JD.com has been developing drone delivery to meet the rising retail demand in China’s rural areas, where complex terrain and underdeveloped infrastructure have compromised timely human courier delivery.

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