Month: December 2019

steven hoober gpec

Steven Hoober interview: Mobile UX and the importance of usability research

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User experience on mobile is still something that online business owners need to research and optimize. Mobile UX expert Steven Hoober is known internationally for his continuous research in mobile user experience and for implementing mobile interfaces for Google, Weather.com, Samsung and Hallmark. After his presentation at GPeC Summit – May 2019, we sat down to talk to him about ”doing things the right way”.

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dennis yu

Video is the future – Talking with Dennis Yu about using video content to build trust among clients

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“What’s more compelling, a video of someone using the product, or a picture?” is what Dennis Yu, CEO BlitzMetrics, wanted online businesses to think about during his interview at GPeC SUMMIT May 2019. We talked with him about how easy it is to create content that catches your target audience’s eye, about how to use video content to build trust among clients and about how AI will help run better Facebook ads.

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