Whether you are a beginner in e-commerce or already a well-known specialist, you must have found on the lists of e-commerce must-read books the recommended bestsellers “Call to Action“, “Waiting For Your Cat to Bark?” or “Always Be Testing“. In case you don’t already know they were all written by online marketing pioneer and international conversion optimization guru, Bryan Eisenberg, one of the first names coming up on world wide e-commerce specialists lists.
Romanian e-commerce and digital marketing industry has had the chance to meet Bryan for the first time in Romania in 2010 at GPeC E-Commerce Awards Gala. GPeC is also the first to announce in Romania the launch of Bryan’s most recent book, written in collaboration with Jeffrey Eisenberg and Anthony Garcia – “Buyer Legends: An Executive Storyteller’s Guide“. “Buyer Legends” describes the business process that combines the emotional power of storytelling with raw data in order to create new opportunities and optimize sales and marketing.
“The brand story that matters is not the one you tell your customers, but the one your clients experiment with you”
The main idea presented in “Buyer Legends” is that the secret behind Amazon’s success is the use of narratives for business planning and marketing strategies in order to understand every detail of your business that clients or users interact with. The highlight of the book is that stories are the ones that create the context for the way we connect and understand each other.
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