Author: Andrei Radu

This summer, Techsylvania is the meeting point of global IT leaders

You would say that summer is generally a relaxed time for those in business, but the summer of 2017 brings top technology events to the Romanian tech industry. One of them will gather technology enthusiasts in Cluj-Napoca, the heart of Transylvania and Techsylvania – the tech event focused on innovation in technology.  Techsylvania becomes the connecting point between IT  and business experts at the leading technology and innovation event from Eastern Europe, Techsylvania. This year, the event will take place between the 17th-20th of June, at the Students` Culture Hall. With three previous editions, Techsylvania became recognized for the prestige of the invited speakers. During the first editions, managers, entrepreneurs, co-founders, VC investors from companies such as: Ubuntu, Google, Facebook, Twitter, PayPal, NASA, Coca-Cola Company, SoundCloud, Spotify or DFJ and also startup founders took the stage. Innovation and vision – the motto of Techsylvania 2017 This edition brings names such

Citește articolul...

14th E-Commerce Conference Hungary June 7-8 2017 #ekk2017

The GPeC team was present at the 14th edition of the conference E-Commerce Hungary. Our CEO & Founder, Andrei Radu, was one of the conference speakers and he shared important information about the Romanian e-commerce market and ecosystem. For those of you who wanted to be present at the conference and didn’t have the opportunity this time, here is some of the key information shared at E-Commerce Conference Hungary June 7-8 #ekk2017: România had one of the highest YoY e-commerce growth rates last year – 38%; Although everyone says global retail is dead, the YoY growth is above 3%; 350 billion EUR is the total e-commerce market in Europe; E-Commerce growth YoY will decrease, but will continue to be significant 13.62% in 2017 compared to 2016.

Citește articolul...

Craig Sullivan: you can’t fix all the problems, but you should fix the biggest problems that are easiest to fix first

Craig Sullivan is one of the best world experts in User Experience, Usability Testing, User Centered Design, Web Analytics, Conversion Optimisation, Online Marketing and Voice of Customer. Craig was present at GPeC Summit November 2016, for the second time in Romania and talked to the over 1000 people in the audience about ”Growth Optimisation and A/B Testing for a Mobile World: Getting it Right”. Our official reporter, Gabriela Bejan, interviewed Craig after his talk on conversion optimization for e-commerce and online marketing strategies. Some really cool insights: one of the most common pitfalls for online marketing in conversion optimization is the fact that they want to focus on fixing all the problems. Craig thinks it is very important to prioritize the problems and fix the biggest problems first and also prioritize the biggest problems that can also be fixed the easiest; the first tools that an online marketer and e-commerce

Citește articolul...

Romanian E-Commerce Market Size at the end of 2016: 1.8 billion EUR (INFOGRAPHIC)

According to the main Romanian e-commerce market players and GPeC the value of the e-commerce market size in Romania exceeded 1.8 billion EUR in 2016, growing 30% compared to 2015 when the total e-commerce market size was 1.4 billion EUR. On average, Romanian people spent 5 million EUR daily for online shopping. Furthermore, the figure of 1.8 billion EUR represents only etail (tangible goods sold online) and does not include services, bill payments, plane tickets, event tickets, hotel reservations, travel etc. If we would also add the above, the value of the total online shopping market in Romania would be considerably bigger. GPeC is for 12 years the most important e-commerce event in Romania which also gathers and publishes the Romanian e-commerce market official figures every year – The Romanian E-Commerce Market Report. Here is the main data and information for last year according to the GPeC report: 11,2 million

Citește articolul...

Talia Wolf for the first time in Romania at GPeC Summit November 15-16

When it comes to bringing our e-commerce community the best international speakers, no effort is ever too big and you can be sure we are full of surprises every time. GPeC Summit November 15-16 is no exception: we bring you for the first time in Romania Talia Wolf, one of the best specialists in Conversion Rate Optimization. Talia is a real ”rising star” in CRO, being present for the last 2 years as one of the keynote speakers for world-wide famous conferences like Conversion XL Live, Conversion Conference, Conversion Summit, Emerce. Talia will continue her conference tour with joining GPeC Summit – The Most Important E-Commerce Event in Central and Eastern Europe Talia Wolf is the founder of Conversioner, conversion rate optimization (CRO) agency working for clients like The Next Web, PiktoChart and DreamsTime.Talia and her team focus on optimising websites and customer journey by using emotional targeting, consumer psychology

Citește articolul...