Interview with Karl Gilis, AGConsult: companies should stop selling the way they want to sell and should start selling the way customers want to buy
As you know, GPeC is focused on bringing premium e-commerce and digital marketing content to its audience for every edition. GPeC Summit May 25-26-27 reunited over 850 participants from the CEE e-commerce and online marketing industries for 3 whole days of amazing e-commerce know-how and internationally acclaimed speakers, most of them speaking for the first time in the region.
Karl Gilis (Co-Founder AGConsult, Belgian company focusing on web usability and conversion optimization) answered a few questions on A/B testing, web usability and conversion rate optimization in a short video interview with Andra Zaharia (Marcom Manager Heimdal Security), the official reporter of GPeC Summit May 2016.
You can watch the full interview with Karl Gilis below (a big thank you to the flexlive team for this video):
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