Interview with Alex Langshur, Cardinal Path: engagement is a great indicator of your relationship with the client

alex-langshur-andra-zahariaAs you know, GPeC is focused on bringing premium e-commerce and digital marketing content to its audience for every edition. GPeC Summit May 25-26-27  reunited over 850 participants from the CEE e-commerce and online marketing industries for 3 whole days of amazing e-commerce know-how and internationally acclaimed speakers, most of them speaking for the first time in the region.

Alex Langshur, Co-Founder and Senior Partner Cardinal Path (one of the most important online marketing and digital analytics agencies in the world), was one of the main speakers of the event. After his keynote speech, Alex was interviewed by GPeC Summit’s official reporter, Andra Zaharia (Marcom Manager Heimdal Security) about the importance of client engagement and customer lifetime value, about choosing the best web analytics tool and the customer journey and the way its analysis helps retailers know their customers better and increase their sales.

You can watch the full interview with Alex Langshur below (a big thank you to the flexlive team for this video):


GPeC 2016, the 11th annual edition, is an event powered by FAN Courier – the leader of the Romanian courier market

Event sponsored by:, ALTEX, AVON, Competence Call Center, ContentSpeed, DPD, DWF, Frisbo, Garanti Bank, Mediapost Hit Mail, Microsoft, New Black, NewsMAN, by Credius, Orange, PayU, SALESmanago, Simartis,, Visa, Zitec

Recommended Payment Processor Partner: mobilPay

Limousine Service: Citylimo

Official Radio: KissFM

Event supported by: 2Parale, Agile Media, Alin Dobrin Photo, Canopy, Casa de Traduceri, Creadiv, CustomSoft, ECOMpedia, easyhost, enRose, Extended, Infinity Trophy, Marketizator, Saveur, Silkweb, SmartBill, TeaForte,, WebDigital, White Image, Zelist

Proud to be supported by:

Official Bloggers: Adrian Gabriel Orbai, Alin Vlad, Andra Zaharia, Auras Mihai Geambasu, Carmen Albisteanu, Claudia Tocila, Corina-Maria Scheianu, Cristian China Birta, Cristian Iosub, Cristina Chipurici, Elena Ciric, Fulvia Meirosu, George Hari Popescu, Ionut Bunescu, Lavinia Biberi, Marius Ovidiu Calugaru, Madalin Blidaru, Olivian Breda, Ovidiu Balcacian, Sabina Cornovac

Media Partners: AdHugger, AGORA, ANIS, ARIES, Business Days, Business Woman, Cariere, Comunicate de Afaceri, Comunicate de Presa, CTRL-D, ECOMJOBS, Femei In Afaceri, FNTM, HowToWeb, HRB Trends, IAB Romania, IQads, Institutul de Marketing, Jurnalul de Afaceri, Lumea SEO PPC, Magazinul Progresiv,, MarketingFocus, NewEditionNews, Romania Pozitiva, Shopmania BIZ, Softlead, SMARK,, TechCafe, TechHub, Ziua de Constanta