The mobile is the ideal tool for payments
According to the latest survey of mobile money from the Mobile Ecosystem Forum (MEF), 18% of people globally saying they have used their mobile phone in a shop in 2016. The research findings do show that in a year the use of mobile in stores to pay for things has jumped from 8% to 18%, largely driven by Apple Pay in China.
What is important about mobile payments:
- the convenience;
- the security;
- the management of paying across the web, stores, anywhere.
What people want – and what retailers need – is payments that are as seamless as possible and that they trust. And this is where mobile payments come into their own. They enable one or two click payments that are secure and instant.
Other forms of mobile payment are starting to also offer similar assurances. Charge to mobile for digital goods – that puts the charge on the phone bill or against the pre-paid credit – is similarly gaining ground as it is secure, fast and lends itself to two click payments.
Read more at Internet Retailing
