News of the week: new record at 2Parale, online advertising, Amazon opens stores
Here are the most important 5 news pieces about e-commerce from the last 7 days.
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New record at 2Parale
The biggest commission at 2Parale is 3.857,92 lei (860 euros). According to the network’s rules, if somebody registers a bigger commission and if this commission is paid by the advertiser, 2Parale doubles the amount. The old record was of 1.164 lei (260 euros). The doubling is offered even if meanwhile there is a new record registered.
Double number of advertising clients in 2015
The advertising volume to promote goods and services online raised in 2015, as proved by the 2.560 customers who invested in 2015, a double figure as compared to 2014. Also, the number of advertising campaigns is 40% higher than in 2014.
Big investments for an online shop
“An online shop is a business that generates revenues/profit only after one year after the launch and in the meantime big investments have to be made”, said Eugen Rășoiu (Borealy.ro) in an interview made by Silkmart. “It is harder and harder to start with a low investment (let’s say 10.000 euros). Now, to enter the market, one has to invest 50.000 euros and more, without knowing when the investment will be recovered”. Rășoiu emphasized the most important part of a business plan for an online shop: promotion – attracting traffic and customers on the website.
Chinese warehouses
In late 2013 China began testing new procedures to make it easier for Chinese consumers to order from foreign websites and to receive their goods quickly and without paying hefty fees. Since the program launched, those special zones have processed 100 million parcels that generated 15.5 billion yuan ($2.36 billion) for foreign web merchants. The special zones dedicated to promoting e-commerce allow companies based outside of China to store goods without having them pass Chinese customs. That includes goods that are not licensed for sale in China, such as cosmetics that have not undergone animal testing, which Chinese law requires.
Amazon opens stores
Amazon plans to open stores in at least 10 major markets to sell books and electronic readers in sites near indoor shopping malls. The source could not say where the stores would be or when they would open, but his description of the 3,000-square-foot stores is similar to but smaller than Amazon’s bookstore in Seattle.
