News of the week: new identity for PayU, 3D advertising, Uber delivers smartphones
Here are the most important 5 news pieces about e-commerce from the last 7 days. If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below. Thank you!
A greener PayU Romania
PayU Romania is undergoing an identity shift, to be closer to consumers. “The new PayU logo reflects our millions of transactions, but also the processes in constant changing implied by a secured online money transfer, from buyers to sellers. The logo portrays the energy and the dynamic rhythm of the operations we process every second”, said Marius Costin, interim CEO – PayU Romania.
More details on the GPeC blog (in Romanian)
Ads in good shape
A new Google ad format will let brands deliver more immersive video experiences with 360-degree video ads on YouTube. Viewers can explore every angle of a video by dragging their mouse or moving their phone to shift their point of view. The 360-degree video ads are especially convenient for mobile users because they can simply move their phones up, down, left or right to watch different parts of a clip.
More details, at Search Engine Watch
Google and Facebook are the biggest money makers
While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25 percent of retailers surveyed cite Facebook as a top acquisition platform.
Uber delivers smartphones at your doorstep
Consumers in Singapore and Kuala Lumpur can order a Xiaomi Mi Note via the Uber ride-hailing app a day before the device goes on sale on the smartphone maker’s e-commerce site. The company typically sells the $400 gadget direct to consumers online, bypassing phone operators in most markets, to reduce costs.
Read the article at Internet Retailer
Cross-referenced stocks
Burberry says it has upgraded its e-commerce system in China, so that its stores and online store can share inventory. That allows store employees equipped with iPads to place orders from online stock if a store doesn’t have the item a shopper wants, and it enables online shoppers to pick up an order in any physical store.
Read more at Internet Retailer
