Tag: Baymard Institute

header quote christian holst

When users get stuck: how to apply best practices in the order check-out flow

Shopping cart abandonment can happen at any step of the check-out process if online shops do not understand the user behaviour behind it and make an effort to apply best practices. We’ve talked about simple ways to resolve this issue with Christian Holst, Research Director & Co-founder Baymard Institute, and found out many other interesting user research results.

Citește articolul...