Brian Massey (Conversion Sciences): is Google leading online shops in the wrong direction?
The 10th anniversary edition of GPeC was amazing right from the start and down to every awesome practical keynote featured. We had the pleasure of having fantastic speakers on stage at GPeC, most of them for the first time in Romania on this occassion. Brian Massey (Conversion Scientist Conversion Sciences) was one of the top notch speakers that we had the pleasure of having on stage at GPeC Summit November 2015 and his keynote was controversial and enlightening right from the title “Is Google Scaring Businesses into Bad Redesign Decisions?“. After the keynote, Brian Massey was interviewed by our colleague – Raluca Radu (Digital Marketing Consultant) – and shared some more practical tips and tricks, which we hope you’ll find useful. According to the interview, Brian Massey’s keynote was focused on the central idea that Google is leading businesses in the wrong direction with its recent 2015 Mobilegeddon. In Brian’s opinion, because of
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