Digital Hub for Romanian Entrepreneurs, e-mail marketing done right, 3,6 million online card payments

BTStoreBT Store: the new digital meeting hub for Romanian entrepreneurs

Banca Transilvania has launched BT Store, an online hub offering digital solutions for managing small and medium businesses in Romania.

The platform gathers solutions such as billing, accounting, employee recruitment, e-commerce, etc. and will be complemented by new partners and offers to meet all entrepreneurial needs.

→ Read more at StartUp Cafe

Spațiu logisticRomania reaches over 3 million square meters of logistics space

The industrial and logistics area market reached 3.12 million square meters this year. At the beginning of the year, over 100,000 square meters were delivered, and 450,000 square meters would be completed in the second half of the year.

→ Read more at Business Review

Google My BusinessFree online visibility for your store with Google My Business

Businesses can increase their visibility and attract new customers to a simple search on Google Maps. With Google My Business, anyone can create a free website to put their store on the city map and get in touch with potential customers. shows you how you can have a perfect presence in Google My Business in 7 simple steps.

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Casper matresses newsletterThe case of the Casper mattresses or how to do e-mail marketing right (case study)

The power of email marketing is not a myth. The Casper Mattress Company proves it, since it doesn’t limit its strategy to sending newsletters with discount offers and coupons, but it creates a unique and memorable experience for its subscribers.

The case study, made by Shopify, analyzes every e-mail received from Casper’s over the course of two months and highlights the successful e-mail marketing tactics employed to create a long-lasting relationship with its subscribers. An excellent strategy example on how you can turn your subscribers into customers and make them forget all about the Unsubscribe button.

→ Read more at Shopify

Netopia PaymentsRomania reaches over 6.5 million digital transactions in the first half of 2018

NETOPIA Payments announces that, in the first semester of 2018, over 6.5 million digital transactions – worth more than 171 million euros – have been made in Romania, up 30% compared to the first semester of 2017.

Approximately 3.6 million of the total were online transactions made by credit card, and 50% of the payments were made on mobile devices.

→ Read more at ECOMpedia