The biggest marketplaces in Europe, how the system works, customers love next-day delivery

The biggest marketplaces in Europe (and the Romanian ones) compiled a top of the biggest global marketplaces. Here are the best from Europe.

  • Allegro is the largest Polish marketplace, with more than 15 million customers and 70 million monthly product sales. All business is conducted in Polish.
  • Asos is a U.K-based marketplace that targets younger shoppers. It sells over 80,000 products and also has marketplaces in Australia, U.S., France, Germany, Spain, Russia, and Italy.
  • Cel is a Romanian marketplace that sells over 50,000 products to roughly half a million customers. Retailers can sign up for free.
  • Emag is the largest ecommerce site in Romania with thousands of daily customers. Retailers can sign up for free.
  • Okazii is an 18-year-old Romanian marketplace. It sells over 3,000 products daily and receives roughly 3 million monthly visitors.
  • Tesco is the online marketplace of the U.K. grocery giant Tesco. The company introduced the marketplace model a few years back. It has been very successful. Tesco carefully vets all merchants.
  • Zalando is a German marketplace that has expanded to multiple countries in Europe. It initially attempted to replicate Zappos (the U.S. footwear site) but has since evolved into one of the largest ecommerce portals in Europe. It has over 22 million customers and sells over 250,000 products representing 2,000 merchant brands.

→ Read more at PracticalEcommerce

VIDEO > How the feedback system works

TRUSTED REVIEWS (FEEDBACK.TRUSTED.RO) is a system developed and guaranteed by TRUSTED.RO, that manages objectively the feedback from verified buyers and publishes an average score of online stores.

Watch this video with the phases of the implementation of the feedback system by a Trusted online shop.

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Next-day delivery rises by 50% among European retailers

24% of Top500 retailers in the EEA now offer next-day delivery, compared to 16% the previous year.

The UK remains significantly ahead of the European average, with 45% of retailers surveyed currently offering the service. This is up by 25% or 9 percentage points (pp) on last year’s figure.

However, significant leaps are seen in France and the Netherlands, which both saw the figure rise from 6 to 16%. In Belgium, the figure rose from 3 to 14%, while in Germany it rose from 4 to 13%.

→ Read more at Internet Retailing

5 Psychological Insights to Improve Your Content Marketing

It’s unlikely that you’ll need to apply each insight to every project but having these models in mind is likely to be useful when you want to create content that converts.

1. Cognitive fluency

The number of micro decisions made throughout our day is staggering. As a result, humans prefer to consume simplistic content and unconsciously avoid information that appears complicated. This is cognitive fluency.

2. Social proof

Think about your personal online shopping patterns. Do you rely strictly on a retailer’s website for information? Or do you ask friends and family for recommendations? Or read a bunch of reviews before making a purchase? Do you check social media for opinions or ratings?

3. Perceptual set theory

Humans are creatures of habit, and the perceptual set theory can help leverage that fact for your content marketing. If you’ve subconsciously looked for a button to click on a landing page, you’ve experienced the perceptual set theory. You expect to see something, so you’re on the lookout for it. Your curiosity often drives you to continue down a path until you achieve resolution and satisfy your curiosity.

4. Models of persuasion

Motivation and ability are two major influences for buyers and are key to creating effective content. To motivate people, your content needs to contain strong, relevant messages. The messages also need to be easily understood – this links to the principles of cognitive fluency and perceptual set theory.

5. Psychology of color

Recent studies suggest that people judge a new product within 90 seconds of seeing it – up to 90% of that assessment is based on color. Color is an important consideration for content marketers when designing web pages, choosing banner images, and planning videos. Shades of blue can help build trust and loyalty with your audience. This interpretation transcends geography. Red communicates energy and passion, while yellow can communicate both warnings and cheery optimism.

→ Read more at Content Marketing Institute

European retailers ditch Facebook likes from websites

InternetRetailing’s research arm RetailX found in its annual IREU Top500 report that the proportion of surveyed retailers across the EEA offering the ability to like products on their sites fell by 25%. The figure fell to 17% from 22% last year.

Ireland, Belgium, the Netherlands and Denmark saw particularly marked drops, with the figure down by 42, 40, 23 and 23% respectively. However, in Greece, Hungary and Portugal the number rose by 25, 7 and 1% respectively.

→ Read more at Internet Retailing