News of the week: the GPeC triad, Black Friday, eMag, price check
Here are the most important 5 news pieces about e-commerce from the last 7 days.
If you found other news worth being disseminated, send us an e-mail at echipa@gpec.ro or leave a comment below or check us out on Facebook.
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The GPeC triad: summit, gala, expo
Yes, there are the GPeC Summit conferences and there is the Gala itself, on November 24th. But there is also the GPeC E-Commerce Expo – THE place where online shops meet their services providers. The companies that will participate have to be providing solutions and e-commerce services such as: web-development, SEO, SEM / AdWords, user experience, e-mail marketing, courier services etc.
Read more about the benefits, the prices and the past experiences
Black Friday is coming!
November is discount month. The Romanian online shops adopted the concept from the USA and are inventing interesting campaigns and offer good prices every year. Find more about Black Friday, Cyber Monday and Single Days on the TRUSTED.ro blog.
F64, an online shop competing in the GPeC this year, had an interesting campaign dubbed Black Friday Pro, that brought in 2 million euros in sales, 61% of which from online sales, says Capital.ro. 2Parale already launched the #BlackFridayiscoming initiative and they organize a meet-up on November 5th; they also launched the official Black Friday 2015 Song.
eMAG doesn’t merge with Netretail anymore
Naspers, major stakeholder of eMag, dropped its initial plan of merging with eMag. Initially, the company intended to build a top e-commerce platform for Central and Eastern Europe, but “divergent strategic visions couldn’t allow the merger to happen”, says a press release from Naspers. Aditionally, Naspers is selling Netretail and the price comparison platform Heureka.
More details, at www.mediafax.ro
Internet is changing?
The vote in the European Parliament this week endangers the Net neutrality. The amendments meant to protect the Internet we know today were rejected, including by the majority of the Romanian members of the Parliament, says Asociația Pentru Tehnologie și Internet (ApTI).
For example, the European e-commerce market could be affected by the “two gears” of the Internet and the newcomers will be discouraged. An online shop with a bigger financial power than others would pay the Internet providers for better speed for the website loading.
Some information about these changes are to be found at economie.hotnews.ro
Easy online price comparison
A vast majority of consumers check prices online before ordering the products. There are three methods for this procedure, as identified by a study undertaken in the Czech Republic, Germany and Slovenia: the consumer checks the prices on the manufacturer’s website (1), on other e-commerce websites (2) or they use price check comparison services (3). This habit is to be found offline also and some price checkings are done even in the brick-and-mortar shops.
Read more about this study on ecommercenews.eu
