Month: July 2017

Weekly news: 4.000 e-shops on eMAG Marketplace, Romanians don’t complain much, the robots in e-commerce

More than 4.000 e-shops on eMAG Marketplace eMag, the largest online retail platform in Romania, reached a number of over 4,000 partner companies registered on its marketplace at the end of June, up 74% over the same period last year. The eMAG marketplace is the retailer’s platform where partner companies can sell their products. The platform generated sales of over RON 350 million (EUR 76.6 million) in the first six months of this year. It has 500,000 unique customers each day, according to the company. → More details at Romania Insider Report: Romanians don’t file too many complaints, compared to other Europeans Romania and Cyprus are in the last positions in terms of filing complaints in e-commerce, with 52.5% and 52.4%, according to the EU’s Consumer Conditions Scoreboard. The average in the European Union is 60.3% and the Swedish consumers are the most active, with a 78.6% rate of complaints.

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Weekly news: European Parliament wants durable products, Diverta’s online business, Amazon Spark is live

Ecompedia is searching for the most popular e-commerce platform in Romania If you own an online shop, what platform are you using? Or what platform did you use in the past? It’s the first question from the survey launched by Ecompedia.ro. The rest of the questions are about the sales turnover and the business niche. The more sincere you are when filling the form, the more accurate the final results will be. The survey comes in a series of market research from the Ecompedia.ro portal.

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Online payments, up by 61% in the PayU system

PayU Romania, the online player operator, processed during April 2016-March 2017 period online transactions of over RON 1.9 billion, compared with the same period of the former fiscal year. In 2017, the biggest transaction was registered in January and reached over RON 107,000. The products from IT&C category are preferred by Romanians who buy online. Approximately 33 percent of the total value of online transactions was allocated to the products from this category.

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Weekly news: Elefant.ro gets a boost, UGC vs. online ads, Amazon Prime Day is a hit

Elefant.ro gets EUR 2 million capital boost Millenium Gold Resources, , Olif and Catalyst Romania will increase the social capital of Elefant Online through a cash contribution of RON 9.18 million (EUR 2 million). Elefant Online manages the online retailer Elefant.ro, and currently has a social capital of RON 40.83 million (EUR 9 million). The company will issue some 91,830 new shares with a nominal value of RON 100 (EUR 22.2). The shares will be subscribed by Cyprus-based Millenium Gold Resources Limited (54,868 titles), Netherlands-based Olif (27,990), and Catalyst Romania (8,972 titles). → Read more at Romania Insider   RESEARCH: User-generated content is more valuable than online advertising Results from a study titled “Hearing the Voice of the Consumer: UGC and the Commerce Experience” developed by TurnTo and executed by Ipsos show that most shoppers (90 percent) are infuenced in their decisions to make a purchase by user-generated content (UGC), outranking all

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RTB House: artificial intelligence may boost online advertising

According to RTB House, if you look at the e-commerce industry, there are clearly recognisable sales peaks that humans can predict. General knowledge from research helps us to plan advertising campaigns and set specific parameters when we decide to pay more for an impression or prepare special creatives. But the real audience does not work under these simplistic constraints all the time. Your buying patterns can be extremely specific and combine multiple criteria. That’s why today’s digital marketing is, above all, the “one segment” and ads impact an individual based on their personal interests and desires. This happens in unpredictable sales spikes that humans can not know, such as buying a loved one’s birthday gift or planning a family event.

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